• Enterprise Content Management

    Enterprise World 2016 – Learn How to Improve Process Productivity with Extended ECM Platform

    Enterprise Content Management (ECM) was supposed to be a single solution to all of the myriad business problems. It would let the business owners dictate where and how all data would be stored and structured, apply user rights and retention policies, and most importantly, control what happened to that data over its lifetime. But we all know how that story ended. Users felt constrained by all of the new rules that got in the way of their ability to do their job and were baffled by the complex metadata and classification requirements. Sharing information with external resources (gasp!) became a monumental challenge. And most of all, they resented having to do the real work of their job—be it sales, HR, engineering, or virtually anything else—in one application, then switch to the ECM system to (attempt to) file and find documents related to their business processes. So those very employees that were hired to be self-motivated problem solvers and critical thinkers did what they were hired to do—they found alternative solutions so they could do their job more efficiently. Custom add-on applications were built to handle common processes, while whole industries evolved for things like enterprise resource management (ERP) and engineering document management (EDM). Users switched between different applications to perform different aspects of their job, often to complete steps in the same process. The result? An inconsistently used ECM system and unstructured data that is spread across various (largely uncontrolled) silos with no control and poor personal and process productivity. So what if you took the heart of what ECM represents to your business—the backbone for your unstructured information—and integrated it with the leading application where the work actually gets done? You get Extended ECM and an engine for Digital Transformation.   With Release 16 OpenText launched the Extended ECM Platform, which offers unprecedented integration of Content Suite Platform to ANY  other system. OpenText offers out-of-the-box solutions for many leading business applications like SAP® ERP, Oracle® E-Business Suite, and Microsoft® SharePoint®, but Extended ECM Platform allows organizations to connect their ECM system to as many leading applications as they need, …

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  • digital transformation

    If Wilt Chamberlain is Running Your Digital Transformation, Fire him!

  • Cloud Enterprise_World

    The Cloud: Bigger and Better at Enterprise World

  • ECM

    Enterprise World 2016: How to Succeed with ECM

  • Enterprise World

    Learn How to Walk the Digital Line at Enterprise World

  • conversion rate optimisation

    Fish Where the Fish are…

    In my post, “Do you have the GRIT for testing success,” I summarized a data-driven framework to develop sound testing output. The utilization of business intelligence and web analytics tools, augmented with session replay, click-maps and voice of customer insight all contribute to the what and why of the digital user experience. Ultimately, this insight is used to build data-informed hypotheses, facilitate a successful testing roadmap and effectively “fish where the fish are.” This post aims to share recent examples where I used data to inform testing strategy to “fish” in the right places. I’ll share case studies and recommendations, highlighting some fundamental data sources as well: Measuring on-page elements on high traffic pages Benchmarking landing page performance Funnel segmentation Voice of customer analysis Measuring on-page elements on high traffic pages Testing on pages with high traffic is obvious: with a large pool of traffic, it takes a relative small segment of users to identify treatments that move the needle. Yet, how many times has a page been launched with measurement an afterthought?  How many templates are launched solely on UX wireframe and small-scale user study? I don’t recommend this as approach, but if you have already launched templates on this basis, it’s a good idea to start testing right away. In this example below, we used OpenText™ Optimost to provide click-through rate (CTR) data on a homepage, where web analytics had yet to be implemented. It was quickly apparent that the carousel was under-performing and quick task icons (labeled “icons” below) were out-performing click-through to products. For this client, the carousel housed 12 links to products and the aim was to improve product click-through: Control: We provided a new template as a challenger to the existing Home page which replaced the carousel with a static hero banner and an overlay menu of product links. The challenger increased product CTR from 5.3% to 8.96%, a 66% uplift in product engagement from the homepage. Challenger Compare this example to your own web site: Do you employ a rotating carousel? What is the CTR? What is the CTR of rotation 1 vs rotation …

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  • conversion

    Sell Holidays Online? Good Emotions Mean Good Conversion

  • testing framework

    What I Learned at Digital Elite Camp 2016

  • B2B integration maturity

    What’s Average B2B Integration Maturity? – Pt 5

    A common question that B2B integration services provider are asked is “What are other companies doing for B2B integration?” When talking about B2B integration maturity, we want to know how we compare with our peers. In fact, the definition of being mature is being ahead of our peers. This post, based on a recent report from SCM World entitled “The B2B Integration Path: A Roadmap for Business Value Generation” is about what companies in the middle of the maturity model are doing, and how they got there. 70% of the respondents were scored as being at the middle or analytical stage – making this “average B2B integration maturity” for comparison purposes. The full report, available here, lays out the complete path to maturity. Moving from “Informative” to “Analytical” The second stage (informative) of B2B integration maturity is where companies have to engage digitally with a few key trading partners, so supply chain visibility is limited. In the third stage (analytical), organizations begin to gain “Collaborative insight through the aggregation and analysis of connected digital demand and supply data.” For more on the definitions of the stages, read my post on the 5 Stages of B2B Integration Maturity. So how does a company move from stage 2 to 3? According to our survey, which looks at three aspects of maturity – people, process and technology – there are several things that distinguish stage 3 companies from stage 2 companies. People There are two noticeable people differences between companies at stages 2 and 3. First, companies at stage 3 have developed functional or cross-functional B2B expertise. While only 29% of companies at stage 2 had developed B2B expertise, 78% of companies at stage 3 had. The second difference was the use of dedicated B2B staff. At 61% of stage 2 companies, all B2B staff were shared resources and only 17% had any dedicated staff. But only 22% had no dedicated resources and 78% had at least a few dedicated B2B staff members. Process In the process area, stage 3 companies are differentiated by a significant increase in the percentage of trading partners who are …

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  • B2B Maturity

    First Steps in B2B Maturity – Pt 4

  • supply chain resilience

    How B2B Integration Increases Supply Chain Resilience

  • supply chain analytics

    Unlock the Value of Your Supply Chain Through Embedded Analytics

    Over the past few months I have posted a couple of blogs relating to the use of analytics in the supply chain. The first one really discussed the ‘why’ in terms of the reasons for applying analytics to supply chain operations, Understanding the Basics of Supply Chain Analytics. The second blog discussed the ‘how’, in terms of the methods of obtaining meaningful insights from B2B transactions flowing between trading partners, Achieve Deeper Supply Chain Intelligence with Trading Grid Analytics. The blogs were written in support of our recently announced OpenText™ Trading Grid Analytics, one of the many Business Network related offerings in Release 16. Release 16 is the most comprehensive set of products to be released by OpenText to enable companies to build out their digital platforms and enable a better way to work. Now those that have followed my blogs over the years will know that I have worked with many analyst firms to produce white papers and studies and I guess it was only appropriate that I should be fortunate to work with an outside analyst on a thought leadership white paper relating to analytics in the supply chain. I engaged with IDC to write a paper entitled, Unlock the Value of Your Supply Chain Through Embedded Analytics. IDC has been producing some interesting content over the years in support of their ‘Third Platform’ model which embraces IoT, cloud, mobile and big data and how companies can leverage these technologies for increased competitive advantage. The aim of our new analytics related white paper was to discuss the business benefits of embedding analytics into the transaction flows across a business network. Compared to other business intelligence and end user analytics solutions, OpenText is in a unique position as we own our Business Network and we are able to introspect the 16 billion EDI transactions flowing across our network. IDC leveraged a relatively new management theory called VUCA which stands for Volatility, Uncertainty, Complexity and Ambiguity to discuss how analytics can bring better insights into business operations. VUCA was originally defined in the military field and for our paper IDC aligned VUCA …

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  • financial analytics

    Top 10 Trends To Watch in Financial Analytics (Infographic)

  • social media ROI

    How to Identify Return on Investment of Social Media Marketing (Infographic)

  • Cloud Enterprise_World

    The Cloud: Bigger and Better at Enterprise World

    If your business is already operating applications in the cloud or is considering adopting cloud for EIM applications, you will find many opportunities at Enterprise World to advance your plans. The Cloud is everywhere at Enterprise World this year! If you would like to better understand our cloud strategy and meet with the leaders that manage all parts of our cloud, join us at: CLD-100 OT Cloud: Strategy, Offerings, and Talk with the Experts on Wednesday morning. This panel session will offer you the opportunity to learn more about all aspects of our cloud operation and to ask questions. Directly after this session we will head to the Elite Lounge where you will be able to enjoy a coffee and talk with the cloud experts one-to-one. For those that want to dive deeper, there are several sessions that are aimed at helping you with the details of working in the cloud: CLD-200 Enterprise Managed Services in the OpenText Cloud provides a deep dive into the services that are provided when your applications are managed in the cloud. It will describe service levels, operational standards, security and compliance processes. CLD-201 Total Cost of Ownership Benefits in the Cloud provides guidance on how to evaluate your total cost of ownership on-premises and in the cloud and evaluate the possible savings for your organization. This session features a customer describing how they went about analyzing TCO for 2 systems on-premises and in the cloud. CLD-202 Embracing the Cloud in the Public Sector is a customer panel session where customers will share what they are doing and how they are advancing through the use of cloud applications. This interactive session will provide high value for all Public Sector and customer service focused organizations. ECM-223 Top Questions you need to ask when upgrading ECM to the Cloud will provide answers to some of the top questions when considering a move to the cloud as you upgrade to Release 16. You will leave this session with a clear understanding of the path to cloud success and have a chance to ask the experts about your particular situation. CEM-201 …

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  • Enterprise fax solutions

    A Modern Approach to an Essential Solution: Which Fax Deployment Model is Best for you?

  • Lynnblog

    Making the Case for ECM in the Cloud

  • The-future-of-information(revised)

    The Future of Information: OpenText Suite 16 – From Engagement to Insight

    OpenText Suite 16 is a set of four Enterprise Information Management (EIM) suites: Content Suite, Process Suite, Experience Suite, and Analytics. Each suite represents a set of integrated products that have been packaged together and can be deployed on-premises, as a subscription in the OpenText Cloud, or as a Managed Service. OpenText Suite 16 As well as helping our customers move to the Cloud, we have been working for over a year now to integrate analytics throughout OpenText Release 16. Our goal is to provide analytics capabilities in each suite for extracting valuable business insights from enterprise information. Deeper, embeddable analytics are also available as an independent suite. In addition to the EIM suites, this release includes AppWorks™—a development platform designed to speed the path from need to solution for IT organizations. To give customers more comprehensive control over their enterprise information, OpenText Release 16 supports new information flows such as Capture-to-Disposition, Create-to-Consume, Procure-to-Pay, and Event-to-Outcome. With more than 1,000 points of integration, OpenText Suite 16 is truly the most integrated digital platform available today. Each suite can be connected to existing, non-OpenText EIM applications and solutions to maximize technology investments. Our low-cost, open stack supports a variety of commonly used database and web server technologies to significantly reduce the cost of the underlying software infrastructure. OpenText Suite 16 delivers a variety of innovations of significant value to new and existing customers. The combination of cloud availability, an open stack, massive new functional capabilities, and deeper integrations make OpenText Release 16 a destination release for any business looking to take their EIM technologies to the next level. In my next post, we’ll explore what’s new with OpenText Cloud 16. Find out more: www.opentext.com/16

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  • Recommind-is-now-OpenText

    OpenText Expands eDiscovery, Content Analytics, and Cloud with Recommind Acquisition

  • The-future-of-information(revised)

    The Future of Information: OpenText Release 16 – The Most Comprehensive Digital Platform

  • Enterprise World

    OpenText Magellan—The Next Generation of Cognitive

  • Enterprise World

    The People of Enterprise World 2016