• customer communications

    Turn Regular Customer Communications Into a Powerful Marketing Asset

    When you receive a bill or an invoice do you ever give it a second glance? Most bills that arrive at my house just get dropped on the desk in my wife’s office to get paid. All except one. The monthly bill for our power consumption is more than just a straight forward demand for payment, it’s a tool that we use to run our house. As well as telling me my consumption for the last month, it is personalized to show the last three months, and a comparison with the same three months last year matched against the average temperatures. It also shows me what time of day I’m hitting peak consumption. We check it each month and adjust our thermostats accordingly to make sure we are using the power we pay for in the most efficient manner, while keeping the house at the comfortable temperatures we want. As a customer I appreciate the information that matchs my personal needs against the larger data set that the power company has access to. It has made me more loyal, as we’ve stayed customers despite several opportunities to switch to other suppliers over the years. The invoice as a customer retention and sales tool is one aspect of the customer experience that many companies overlook. Yet by delivering a more personal and interactive document (be it in print, on mobile, web, or even a well-crafted text message) a company can deliver a better customer experience and accelerate the customer acquisition. This in turn, has shown to improve retention rates and total Customer Lifecycle Value as well as giving the company’s personnel more time to focus on fulfilling customer’s needs, addressing their questions and concerns, thus deepening the relationship and expanding sales opportunities. With OpenText™ Communications Center you can maximize the effectiveness of your communications, not only by providing a single, consistent look and feel across all devices, but also by creating a dialogue from the document. Also, because the channels are linked, a customer can, say, initiate an application from their email reader and complete it on their tablet at a …

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  • digital marketing complexite

    5 Conseils Pour (Re)faire Sourire un Directeur Marketing Face à la Complexité du Digital

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    Transformation Numérique des Services Publics: L’Etat-Plateforme, un Enjeu Majeur Pour la France

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    Transformation Digitale: Rompre les Silos Pour Avancer

  • customer communications

    Turn Regular Customer Communications Into a Powerful Marketing Asset

    When you receive a bill or an invoice do you ever give it a second glance? Most bills that arrive at my house just get dropped on the desk in my wife’s office to get paid. All except one. The monthly bill for our power consumption is more than just a straight forward demand for payment, it’s a tool that we use to run our house. As well as telling me my consumption for the last month, it is personalized to show the last three months, and a comparison with the same three months last year matched against the average temperatures. It also shows me what time of day I’m hitting peak consumption. We check it each month and adjust our thermostats accordingly to make sure we are using the power we pay for in the most efficient manner, while keeping the house at the comfortable temperatures we want. As a customer I appreciate the information that matchs my personal needs against the larger data set that the power company has access to. It has made me more loyal, as we’ve stayed customers despite several opportunities to switch to other suppliers over the years. The invoice as a customer retention and sales tool is one aspect of the customer experience that many companies overlook. Yet by delivering a more personal and interactive document (be it in print, on mobile, web, or even a well-crafted text message) a company can deliver a better customer experience and accelerate the customer acquisition. This in turn, has shown to improve retention rates and total Customer Lifecycle Value as well as giving the company’s personnel more time to focus on fulfilling customer’s needs, addressing their questions and concerns, thus deepening the relationship and expanding sales opportunities. With OpenText™ Communications Center you can maximize the effectiveness of your communications, not only by providing a single, consistent look and feel across all devices, but also by creating a dialogue from the document. Also, because the channels are linked, a customer can, say, initiate an application from their email reader and complete it on their tablet at a …

    Read More
  • RFP process

    The RFP Process and You – A Relationship Guide (Webinar)

  • Cloud content

    Resist the Dark Side—Govern Cloud Content, You Must

  • application development

    Is Your Application Development Getting Lost in Translation?

  • shutterstock_245965159-min

    How to Identify the Return on Investment of Big Data (Infographic)

    If you are a CIO, you know what goes on at a board of directors meeting. This is not the place to be confused when your CEO asks you a simple, commonly asked question, which requires a simple, accurate answer: “What is the ROI of Big Data costs?” Let’s be honest, Big Data is a big, painful issue. It is often recommended to use just a little information in your dashboard if you want to be heard. But at the same time, you want this information to be accurate, right? That’s when you are happy that your data is big. Why is data size so important? Data scientists, for instance, are always asking for big data because they know how predictive analysis can easily be inaccurate if there isn’t enough data on which to base your predictions. We all know this when it comes to the weather forecast – it is the same when it comes to risk anticipation or sales opportunities identification. What’s really new is how easily any software can access big data. If 90% of the world’s data today has been created in the last 2 years alone, what can we expect in the near future?  For starters, the Internet of Things is anticipated to hugely increase the volumes of data businesses will have to cope with. ROI is all about results. Big data is here to stay and bigger data is coming, so the best we can do is to make it worth the trouble. “Cloud is the new electricity,” according to the latest IT Industry Outlook published by CompTIA. But I don’t have good news for you, if you feel comfortable just planning to move your data to the cloud. This is just the beginning. Experts often say that big data doesn’t have much value when simply stored; your spending on big data projects should be driven by business goals. So it’s not a surprise that there is increased interest in gaining insights from big data and making data-based decisions. In fact, advanced analytics and self-service reporting is what you should be planning for your big data. I’ll briefly tell you why: You …

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  • vendor compliance

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  • Enterprise World

    OpenText Enterprise World 2016 – More Business Network!

  • shutterstock_245965159-min

    How to Identify the Return on Investment of Big Data (Infographic)

    If you are a CIO, you know what goes on at a board of directors meeting. This is not the place to be confused when your CEO asks you a simple, commonly asked question, which requires a simple, accurate answer: “What is the ROI of Big Data costs?” Let’s be honest, Big Data is a big, painful issue. It is often recommended to use just a little information in your dashboard if you want to be heard. But at the same time, you want this information to be accurate, right? That’s when you are happy that your data is big. Why is data size so important? Data scientists, for instance, are always asking for big data because they know how predictive analysis can easily be inaccurate if there isn’t enough data on which to base your predictions. We all know this when it comes to the weather forecast – it is the same when it comes to risk anticipation or sales opportunities identification. What’s really new is how easily any software can access big data. If 90% of the world’s data today has been created in the last 2 years alone, what can we expect in the near future?  For starters, the Internet of Things is anticipated to hugely increase the volumes of data businesses will have to cope with. ROI is all about results. Big data is here to stay and bigger data is coming, so the best we can do is to make it worth the trouble. “Cloud is the new electricity,” according to the latest IT Industry Outlook published by CompTIA. But I don’t have good news for you, if you feel comfortable just planning to move your data to the cloud. This is just the beginning. Experts often say that big data doesn’t have much value when simply stored; your spending on big data projects should be driven by business goals. So it’s not a surprise that there is increased interest in gaining insights from big data and making data-based decisions. In fact, advanced analytics and self-service reporting is what you should be planning for your big data. I’ll briefly tell you why: You …

    Read More
  • Big Data

    Big Data: The Key is Bridging Disparate Data Sources

  • Analytics

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  • supply chain analytics

    Achieve Deeper Supply Chain Intelligence with Trading Grid Analytics

  • shutterstock_245965159-min

    How to Identify the Return on Investment of Big Data (Infographic)

    If you are a CIO, you know what goes on at a board of directors meeting. This is not the place to be confused when your CEO asks you a simple, commonly asked question, which requires a simple, accurate answer: “What is the ROI of Big Data costs?” Let’s be honest, Big Data is a big, painful issue. It is often recommended to use just a little information in your dashboard if you want to be heard. But at the same time, you want this information to be accurate, right? That’s when you are happy that your data is big. Why is data size so important? Data scientists, for instance, are always asking for big data because they know how predictive analysis can easily be inaccurate if there isn’t enough data on which to base your predictions. We all know this when it comes to the weather forecast – it is the same when it comes to risk anticipation or sales opportunities identification. What’s really new is how easily any software can access big data. If 90% of the world’s data today has been created in the last 2 years alone, what can we expect in the near future?  For starters, the Internet of Things is anticipated to hugely increase the volumes of data businesses will have to cope with. ROI is all about results. Big data is here to stay and bigger data is coming, so the best we can do is to make it worth the trouble. “Cloud is the new electricity,” according to the latest IT Industry Outlook published by CompTIA. But I don’t have good news for you, if you feel comfortable just planning to move your data to the cloud. This is just the beginning. Experts often say that big data doesn’t have much value when simply stored; your spending on big data projects should be driven by business goals. So it’s not a surprise that there is increased interest in gaining insights from big data and making data-based decisions. In fact, advanced analytics and self-service reporting is what you should be planning for your big data. I’ll briefly tell you why: You …

    Read More
  • Cloud content

    Resist the Dark Side—Govern Cloud Content, You Must

  • Cloud 16

    Cloud 16 – A Better Way to Work

  • shutterstock_303653366

    The Rise of the Machines

  • Enterprise-World-2016-banner

    Your Roadmap to a Better Way to Work: Enterprise World 2016

    Enterprise World 2016 is quickly approaching, and this year we’ve got something new in store. I am pleased to announce a new location for our annual user conference this year: this year’s event will take place at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. I encourage you to join our global community of customers, partners, thought leaders, and OpenText staff as we converge to explore and share how Enterprise Information Management (EIM) is the platform for digital transformation. “Enterprise World is an opportunity to learn more about OpenText solutions and “next-generation” development, connect with customers using OpenText in innovative ways, and take home solutions that can be immediately applied to the organization environment.” – Angela Fares, BNSF Railway Enterprise World 2016 to be held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee Ultimately, Enterprise World is about the people who use our software, partner with us to develop it, and those who share our vision of developing technologies that enable a better way to work. You spoke and we listened. So, in addition to a new venue, we’ve overhauled this year’s event based on your feedback. This year’s conference boasts 100 percent more breakout sessions and technical speakers, 75 percent more technical sessions, and 50 percent more networking opportunities—to deliver 100 percent value. The star of the show, along with Special Guest Speaker, Colonel Chris Hadfield, is our latest release– OpenText Release 16—the most functionally and integration-complete digital platform in the market today. You’ll discover how, with over 1,000 points of integration, each of our EIM suites can be connected with many existing technologies and platforms out of the box. Rich analytics capabilities have been infused throughout and deployment options include on-premises, in the Cloud, or a hybrid of both. With more breakouts and technical sessions, the Developer Lab, and increased access to OpenText staff, Enterprise World is the perfect opportunity for you to find out what’s new in Release 16 and maximize your investment in OpenText solutions. Not only will you learn about our products and applications, this is also your chance to …

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  • The-future-of-information(revised)

    The Future of Information: The Key Disruptive Forces

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    The Future of Information: The Impact of the Digital Revolution

  • The-future-of-information(revised)

    The Future of Information: Extreme Automation and Extreme Connectivity

  • ANX-is-now-OpenText-Transitional-Logo_660_v2

    Expanding the OpenText Business Network: OpenText Completes the Acquisition of ANX