• artificial intelligence

    Girl Interrupted. A Story of Relentless Marketing Artificial Intelligence

    Bzzzt. Bzzzzzzzt. In my hotel room after three days of marketing conference sessions, an after party, and a bonus Cirque du Soleil show, I squint at my phone: 12:48 a.m. I know it’s Vegas, but who is emailing me at this time? Ugh. I need sleep before my flight in the morning. Someone named Michelle… Michelle, Michelle… No, not ringing a bell. Phone down. Lights out. Fast forward to Friday night, back home. Ah – time to catch up on some well-deserved, uninterru— Bzzzt. Bzzzzzzt. Same time, same name, same inbox ping. Ignore. Then, Saturday night, again. Then Sunday night. Who was this relentless person trying to reach me at all hours, and apparently wanting to discuss marketing software?! Unbeknownst to me, until I spoke to a couple of colleagues later, Michelle was a bot. (NOTE: Bot name changed to protect the not-so-innocent). Ah, makes sense now, but one to file under #marketingfail. Intelligent, yes. Artificial? Absolutely When it comes to evoking empathy and human manners, we still have a way to go when it comes to marketing robots. Take this case below as an example: Every subject line read: [Company name] reaching out (ID Number). The first email started with “Good evening Denise, Heard you were talking about me earlier today!” No. I wasn’t, thanks. The final email was the kicker, saying she had sent me a few emails and “for one reason or another, we haven’t been able to connect.” This bot needs to soften her approach and be less self-absorbed. Her scheduled contact times also fall short. But, it’s not just me who’s had a poor experience with bots. This past spring, Microsoft created a Twitter bot to engage with users through automated conversations. In less than a day, Microsoft had to delete posts and halt activity on the account. Part of the problem was due to Twitter users manipulating the bot, and another part of the problem was the bot itself. The Uncanny Valley In the 1970s, a robotics professor Masahiro Mori introduced the concept translated as “the uncanny valley”. Basically, the idea is that the closer a robot appears to …

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  • secure information exchange

    Secure Information Exchange – Forgotten in your Digital Transformation Strategy?

    Regardless of the widget your organization makes or service it provides, at the very core of every organization is the information that fuels its decisions and ultimately, its success. And that information exchange between an ecosystem of connected customers, suppliers, and business partners must be secure With information as the currency of the digital economy, organizations don’t succeed just based on size, scale, access to resources, or geographic presence—it’s the degree to which they can take advantage of information to innovate and grow. It’s critical that organizations connect business processes across their ecosystem, and secure the information flows that support those processes. Not only is this essential for business continuity, it’s a must for efficiency and productivity in a hyper-competitive digital economy. As more and more organizations adopt a digital transformation strategy, a key component to remember is the transformation of how information is securely exchanged. Digitization must include tools for secure information exchange that support operational gains while improving agility, employee productivity, and higher levels of compliance to reduce risk. While many organizations have sophisticated systems in place to exchange raw data, large files, and many forms of content, there is one technology that continues to persist in every corner of the world: fax. Despite being a 150+ year old technology (yes, it’s true!), faxing has remained a steadfast communication method that provides a direct and secure path for exchanging information. Organizations which do not have a digital transformation strategy that includes a secure information exchange component stand the risk of inefficiency, higher costs, slower gains and lower productivity, as well as security and compliance risks. As an integral part of secure information exchange solutions, electronic fax servers and services are designed to integrate with back-end systems to facilitate the secure exchange of content to and from those applications. Some considerations when choosing an electronic fax solution include determining the needs of the business, process or workflows and evaluating vendor capabilities that fit your needs. While most electronic fax solutions are alike in their core functionality (sending/receiving from email, centralized fax management, tracking and reporting), be sure to choose …

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  • legal industry fax solutions

    Watch out Legal Industry – OpenText Fax Solutions is Coming to ILTACON 2016

  • secure information exchange

    Secure Information Exchange – Forgotten in your Digital Transformation Strategy?

    Regardless of the widget your organization makes or service it provides, at the very core of every organization is the information that fuels its decisions and ultimately, its success. And that information exchange between an ecosystem of connected customers, suppliers, and business partners must be secure With information as the currency of the digital economy, organizations don’t succeed just based on size, scale, access to resources, or geographic presence—it’s the degree to which they can take advantage of information to innovate and grow. It’s critical that organizations connect business processes across their ecosystem, and secure the information flows that support those processes. Not only is this essential for business continuity, it’s a must for efficiency and productivity in a hyper-competitive digital economy. As more and more organizations adopt a digital transformation strategy, a key component to remember is the transformation of how information is securely exchanged. Digitization must include tools for secure information exchange that support operational gains while improving agility, employee productivity, and higher levels of compliance to reduce risk. While many organizations have sophisticated systems in place to exchange raw data, large files, and many forms of content, there is one technology that continues to persist in every corner of the world: fax. Despite being a 150+ year old technology (yes, it’s true!), faxing has remained a steadfast communication method that provides a direct and secure path for exchanging information. Organizations which do not have a digital transformation strategy that includes a secure information exchange component stand the risk of inefficiency, higher costs, slower gains and lower productivity, as well as security and compliance risks. As an integral part of secure information exchange solutions, electronic fax servers and services are designed to integrate with back-end systems to facilitate the secure exchange of content to and from those applications. Some considerations when choosing an electronic fax solution include determining the needs of the business, process or workflows and evaluating vendor capabilities that fit your needs. While most electronic fax solutions are alike in their core functionality (sending/receiving from email, centralized fax management, tracking and reporting), be sure to choose …

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  • ECM

    Enterprise World Highlights: ECM Evolves and Heads Into the Cloud

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    The Cloud: Bigger and Better at Enterprise World

  • Release 16

    Business Network: Extreme Connectivity

    Organizations that incorporate extreme connectivity into their business strategy are able to support accelerated business processes with anyone, anywhere, in any format, securely. Information exchange helps control how information is delivered across a business network. With data integrity and built-in security, organizations can execute transactions and share information to drive value and competitive advantage. As the volume of business transactions grow, organizations are relying on cloud-based data exchanged solutions like electronic fax and Managed File Transfer (MFT) to effectively manage their information exchange while reducing costs. The Business Network The OpenText Business Network is a set of cloud-based solutions within EIM that facilitates the efficient, secure, and compliant exchange of information between organizations. It is a combination of Business-to-Business (B2B) integration software, the OpenText Trading Grid, and Managed Services. The latest release of the OpenText Business Network represents the next step in the evolution of information exchange. We have made a number of improvements and additions to the OpenText Business Network, including: B2B Integration with Active Applications for Procure-to-Pay: This release features Logistics Track & Trace to follow the physical movement of goods for improved end-to-end supply chain visibility. Organizations can calculate new arrival times for in-transit products with Dynamic Pipeline Calculation. In addition, Deductions Management helps U.S. retailers identify and remove duplicate deductions, resulting in fewer disputes. Trading Grid Analytics: The integration of Trading Grid analytics for Managed Services and Active Applications provides added insight into operational and supply chain performance. Fax2EDI & Email2EDI: Customers are able to capture standard trading partner information, including paper and transport, to streamline the flow of goods, communication, and commerce across the Trading Grid. OpenText Release 16 brings together the right combination of services and technologies, helping connect and exchange critical business data in a secure, reliable, and scalable environment. This is extreme connectivity in action, powering information companies with deeper business process support and rich analytics across the extended trading ecosystem. As trading ecosystem grows, the Cloud plays an increasingly important and strategic role. I’ll discuss this in my next post in this series. Find out more: www.opentext.com/16.  

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  • Release 16

    The Future of Information: OpenText Release 16 Introduces Cognitive Systems

  • Technologieentwicklung

    The Future of Information: Analytics Everywhere

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    On Living: Why I’m Walking in Light The Night

  • Release 16

    OpenText Enhances ECM Functionality and Deepens EIM Offering with Acquisition of Dell EMC’s Enterprise Content Division, including Documentum