Marketing & Communications
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Customer Spotlight: Achieve Smarter Modernization Beyond Mainframe Architecture
For organizations where mainframe and COBOL are at the heart of operations, going beyond the bounds of mainframe architecture to…
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What’s next! And what was showcased for CX at Google Cloud Next
The excitement of the in-person Google Cloud Next event might be winding down, but the buzz around AI, personalization and…
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Mastering Total Experience at OpenText World 2023
It’s a new world – everyone’s expectations have evolved, and the customer is always right. The experiences we provide our…
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Boost employee engagement; productivity will follow
Measuring employee productivity can be tricky business. For certain roles, the metrics may seem obvious, such as active pipeline for…
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Uncovering trends in customer experience management
Rising interest rates. Record inflation. Skyrocketing energy prices. Recession jitters. Labor shortages. In the context of the current landscape, what…
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Deliver smarter digital employee experiences
In recent years many organizations have updated their digital tools to support the permanence of remote and hybrid work. Despite…
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Digital modernization in action
The demand for digital self-service coupled with immersive, interactive experiences is growing. It led OpenTextTM to embark on a modernization…
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Harness digital tech to improve claims processing
Mobile apps, artificial intelligence and advanced analytics are just some of the innovations shaking up the landscape for global insurers…
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5 ways agent experience management improves CSAT and NPS scores
Agent experience management (AXM) is an imperative practice for creating a holistic and exceptional customer experience. If it’s not embraced…
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The total experience imperative
Experience is the new economic battleground. Business used to be largely won on product and price. But more and more…
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Has your CCM solution reached the end of the road?
End of life, performance issues, compliance concerns, lack of cloud roadmap. Has your customer communications management (CCM) solution reached the…
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What’s new in OpenText Exstream
At the core of every modern customer experience is personalized information delivered in the most optimal and timely way. Years…
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The total experience imperative for Utilities
Many Utilities now realize that a poor customer experience (CX) can put their organizations at risk, whether it’s reputational risk,…
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What’s new in OpenText TeamSite
OpenText™ TeamSite™ 23.2 makes it super simple for developers and marketing to work together on creating highly personalized and interactive…
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Unleash the power of total experience
The pressure is on for organizations amid economic uncertainty, global turmoil, and rising inflation. Providing an amazing customer experience (CX)…
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EX + CX = TX
When it comes to getting ahead in the Financial Services industry today, organizations must understand that customer experience is key.…
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Effective customer information management builds better digital experiences
Delivering excellent digital customer experiences has become a defining factor for financial services organizations today. The Financial Brand suggests that banks with…
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How AI is transforming DAM from passive to active
Digital Asset Management (DAM) started as a library for digital images: a passive repository providing a single source of truth…
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Why composability matters in digital experience
When times get tough, the tough get innovative. From a global pandemic to rapid inflation to economic uncertainty, business leaders…
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Top 9 reasons to modernize
How do your top reasons stack up? Nine strategic reasons to put modernization at the top of your list: Reason…
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