Marketing & Communications
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Why composability matters in digital experience
When times get tough, the tough get innovative. From a global pandemic to rapid inflation to economic uncertainty, business leaders…
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Top 9 reasons to modernize
How do your top reasons stack up? Nine strategic reasons to put modernization at the top of your list: Reason…
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The ROI of modernization
“We’ve always done it this way.” The most dangerous phrase in the language is attributed to Dr. Grace Hopper. Relying…
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What are digital assets?
The digital world has been growing exponentially since at least the 1940s and our appetite for content isn’t slowing down.…
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Empower business users in financial services to elevate customer experience
The modern workplace expects more “jack of all trades” than specialists. It’s not a new phenomenon in traditional customer communications…
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Top predictions for financial services in 2023
With inflation, rising interest rates and general economic uncertainty, last year presented several challenges for financial services institutions (FSIs). As…
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Healthcare predictions 2023: It’s all about the patient
Healthcare organizations face another challenging year in 2023, as many struggle to answer the high demand for care. In the last…
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What quiet quitting means for your communications strategy
Much ink has been spilled on quiet quitting. What began on TikTok jumped into the headlines as a natural successor…
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What’s new in OpenText Axcelerate
The latest announcement by OpenText of Cloud Editions includes some great updates to OpenText™ Axcelerate™. Check out the latest updates…
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Drive holiday season sales with omnichannel communications
Thanksgiving, Black Friday, Cyber Monday, Giving Tuesday and the lead-up to the holidays are a busy time for everyone. As…
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What’s new in OpenText Qfiniti & Explore
Improving the customer experience (CX) is a top priority with senior management in any organization. To keep customer satisfaction high,…
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How communications can fuel a customer-centric culture
Culture eats strategy for breakfast – or does it? The famous quote from management consultant Peter Drucker is often debated…
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Fuel digital customer journeys with hyper-personalized communications
Communication is an essential ingredient when it comes to building strong customer relationships. Take yours to the next level by…
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Boost agility by unifying content and data for true omnichannel experiences
Post-pandemic, companies are still looking for magic agility beans to keep up with the breakneck pace of digital transformation. Executives…
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Take a total experience approach using DXM
Companies are rapidly adapting to demands for new digital experiences as part of the next normal after two pandemic years.…
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Transitioning to a sustainable energy future
Around the world, energy costs are spiking to record-high prices and aren’t expected to subside anytime soon. In fact, according…
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Climate innovation: How OpenText customers are opening creativity to save the world
At OpenText, our purpose is to power and protect information to elevate every person and every organization to gain the…
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IDG survey: how marketing services firms are meeting communications challenges
Independent research firm IDG has published a white paper based on surveys of ad agency executives. Entitled “Meeting the Challenges…
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Practice proactive communications using customer insights
We’ve been discussing communication requirements that reflect a new business reality after years of pandemic-related upheaval. Is your company maximizing…
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What is total experience?
“Always treat your employees exactly as you want them to treat your best customers.” Stephen Covey was onto something when…
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