Marketing & Communications
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OpenText named a leader in the 2022 Aspire CCM-CXM Leaderboard
Fifth year running as a market leader underpinned by investments in AI, content services and customer data platforms The OpenTextTM…
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Make smarter decisions with customer insights and analytics
In a constantly evolving landscape, how can businesses stay ahead? The future of customer experience depends on data. One of…
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Enterprise communications at the speed of the cloud
In a world full of disruptions and unexpected events, customer communications have never been so important. The pace of digital…
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Integrate DAM to maximize value
New integration service simplifies the development and deployment of connectors for Digital Asset Management (DAM) 500 hours of content uploaded…
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Powerful new capabilities for data, rich media, and compliance
Automation and greater control for digital marketing managers and developers with OpenText TeamSite and Optimost The last two and half…
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Top 9 reasons to modernize your Web Content Management with OpenText TeamSite
Whether you’re a long-time OpenText™ TeamSite™ user or are using other content management systems (CMS) for your web experiences, here…
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How communications can power an experience-led transformation
A new world demands a fresh approach The world has changed. What was good enough is not cutting it anymore.…
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Choosing the right AI provider for auto-tagging images in Digital Asset Management
Over the past six or seven years, I’ve talked to many DAM practitioners, consultants and developers about using AI for…
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How Digital Asset Management is transforming customer and employee experiences across industries
The growing volume and complexity of digital content in most industries has made DAM a crucial capability in a wide…
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Unpacking the OpenText & Google co-innovation launched at Google Cloud Next ‘21
OpenText was a preferred partner at last week’s Google Cloud Next ’21, where we showcased new cloud technologies that empower…
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The future of digital asset management (DAM 3.0)
DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a…
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Enabling highly personalized content at scale with customer data
For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating.…
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Using first-party data to deliver personalized and tailored digital experiences at scale
Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of…
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Transitioning customer communications from paper to digital
When it comes to customer communications, Millennials, we’re told, prefer text and social media messages to phone calls and email.…
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What is Customer Identity and Access Management (CIAM)?
Providing digital services to customers is a balancing act. You need to deliver outstanding customer experience at the same time…
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AI helps you hear your customers’ voice
Your customers are talking to you, and about you, but are you gaining any value from those conversations? In this…
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3 things you need to know to pivot between projects
Creative work can be extremely fun and rewarding, although not without its challenges. Pivoting between projects and industries is key…
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If I receive one more irrelevant voucher…
It seems that every week companies are trying to secure my loyalty with great discounts and vouchers. They would be…
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ON DIGITAL-First Fridays: Sold? But I Never Started the Sales Cycle!
Consumers expect highly personalized products and services, delivered in real time. Instant gratification means no more waiting in long lines,…
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Three Ways to a Stronger Contact Center & Marketing Relationship
Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the…
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