Marketing & Communications
-
Customer Spotlight: Achieve Smarter Modernization Beyond Mainframe Architecture
For organizations where mainframe and COBOL are at the heart of operations, going beyond the bounds of mainframe architecture to…
Read more -
What’s next! And what was showcased for CX at Google Cloud Next
The excitement of the in-person Google Cloud Next event might be winding down, but the buzz around AI, personalization and…
Read more -
Mastering Total Experience at OpenText World 2023
It’s a new world – everyone’s expectations have evolved, and the customer is always right. The experiences we provide our…
Read more -
Boost employee engagement; productivity will follow
Measuring employee productivity can be tricky business. For certain roles, the metrics may seem obvious, such as active pipeline for…
Read more -
Uncovering trends in customer experience management
Rising interest rates. Record inflation. Skyrocketing energy prices. Recession jitters. Labor shortages. In the context of the current landscape, what…
Read more -
Deliver smarter digital employee experiences
In recent years many organizations have updated their digital tools to support the permanence of remote and hybrid work. Despite…
Read more -
Digital modernization in action
The demand for digital self-service coupled with immersive, interactive experiences is growing. It led OpenTextTM to embark on a modernization…
Read more -
Harness digital tech to improve claims processing
Mobile apps, artificial intelligence and advanced analytics are just some of the innovations shaking up the landscape for global insurers…
Read more -
5 ways agent experience management improves CSAT and NPS scores
Agent experience management (AXM) is an imperative practice for creating a holistic and exceptional customer experience. If it’s not embraced…
Read more -
The total experience imperative
Experience is the new economic battleground. Business used to be largely won on product and price. But more and more…
Read more -
Has your CCM solution reached the end of the road?
End of life, performance issues, compliance concerns, lack of cloud roadmap. Has your customer communications management (CCM) solution reached the…
Read more -
What’s new in OpenText Exstream
At the core of every modern customer experience is personalized information delivered in the most optimal and timely way. Years…
Read more -
The total experience imperative for Utilities
Many Utilities now realize that a poor customer experience (CX) can put their organizations at risk, whether it’s reputational risk,…
Read more -
What’s new in OpenText TeamSite
OpenText™ TeamSite™ 23.2 makes it super simple for developers and marketing to work together on creating highly personalized and interactive…
Read more -
Unleash the power of total experience
The pressure is on for organizations amid economic uncertainty, global turmoil, and rising inflation. Providing an amazing customer experience (CX)…
Read more -
EX + CX = TX
When it comes to getting ahead in the Financial Services industry today, organizations must understand that customer experience is key.…
Read more -
Effective customer information management builds better digital experiences
Delivering excellent digital customer experiences has become a defining factor for financial services organizations today. The Financial Brand suggests that banks with…
Read more -
How AI is transforming DAM from passive to active
Digital Asset Management (DAM) started as a library for digital images: a passive repository providing a single source of truth…
Read more -
Why composability matters in digital experience
When times get tough, the tough get innovative. From a global pandemic to rapid inflation to economic uncertainty, business leaders…
Read more -
Top 9 reasons to modernize
How do your top reasons stack up? Nine strategic reasons to put modernization at the top of your list: Reason…
Read more