Marketing & Communications

Nationwide Building Society gives member communications the personal touch 

Guest author Amitesh Mishra, CIO for Customer Experience Platforms, explains how the organisation accelerated its content workflows by 83% with OpenText™ Exstream

June 11, 2024 3 minute read
Transform creative automation with new generative AI, design, and low-code solutions

Transform creative automation with new generative AI, design, and low-code solutions

Standing head-and-shoulders above your competitors requires break-through experiences. Every experience counts in the current climate. However, creating breakthroughs is not always easy. It requires a Davinci mindset, part…

4 minute read

How is AI transforming enterprise document accessibility?

How is AI transforming enterprise document accessibility?

The rapid advancement of Artificial Intelligence (AI) is reshaping various industries, and one significant area where AI is poised to make a profound impact is…

4 minute read

The road to digital-first communications

The road to digital-first communications

Customer experience leaders are 10 times more likely to invest in customer experience management (CXM) to realize better business outcomes.1  If your CCM solution is…

2 minute read

Customer Spotlight: Achieve Smarter Modernization Beyond Mainframe Architecture  

Customer Spotlight: Achieve Smarter Modernization Beyond Mainframe Architecture  

For organizations where mainframe and COBOL are at the heart of operations, going beyond the bounds of mainframe architecture to efficiently scale and innovate at…

3 minute read

What’s next! And what was showcased for CX at Google Cloud Next

What’s next! And what was showcased for CX at Google Cloud Next

The excitement of the in-person Google Cloud Next event might be winding down, but the buzz around AI, personalization and customer experience is just getting…

4 minute read

Mastering Total Experience at OpenText World 2023

Mastering Total Experience at OpenText World 2023

It’s a new world – everyone’s expectations have evolved, and the customer is always right. The experiences we provide our customers are no longer obligation…

5 minute read

Boost employee engagement; productivity will follow

Boost employee engagement; productivity will follow

Measuring employee productivity can be tricky business. For certain roles, the metrics may seem obvious, such as active pipeline for sales reps or average response…

5 minute read

Uncovering trends in customer experience management

Uncovering trends in customer experience management

Rising interest rates. Record inflation. Skyrocketing energy prices. Recession jitters. Labor shortages. In the context of the current landscape, what should customer experience leaders focus…

2 minute read

Deliver smarter digital employee experiences

Deliver smarter digital employee experiences

In recent years many organizations have updated their digital tools to support the permanence of remote and hybrid work. Despite many advances, organizations still find…

4 minute read

Digital modernization in action

Digital modernization in action

The demand for digital self-service coupled with immersive, interactive experiences is growing. It led OpenTextTM to embark on a modernization program to transform its approach…

2 minute read

Harness digital tech to improve claims processing

Harness digital tech to improve claims processing

Mobile apps, artificial intelligence and advanced analytics are just some of the innovations shaking up the landscape for global insurers to help them meet the…

3 minute read

5 ways agent experience management improves CSAT and NPS scores

5 ways agent experience management improves CSAT and NPS scores

Agent experience management (AXM) is an imperative practice for creating a holistic and exceptional customer experience. If it’s not embraced organizations, it becomes very challenging…

4 minute read

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