Marketing & Communications
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Customers are at the heart of every thriving business.
Digital Engagement: A New Business Requirement
Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding…
Digital-First Fridays: What is a Digital Enterprise?
In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and determined that the only way…
Step Aside Cloud, Mobile and Big Data, IoT has just Entered the Room
This article provides a review of the ARC Advisory Group Forum in Orlando and expands on the ever increasing importance of analytics in relation to…
Could the Smart Trash Can Take Waste Out of the Supply Chain?
In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are throwing away. What would you…
Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…
2020 Agenda: Are You Ready?™
By the year 2020, technologies like the cloud, mobile devices, big data, and the Internet of Things will have digitized our world in many ways….
Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…
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