Marketing & Communications
Drive customer success with OpenText Experience Cloud 24.2
Customers are at the heart of every thriving business.
The total experience imperative for Utilities
Many Utilities now realize that a poor customer experience (CX) can put their organizations at risk, whether it’s reputational risk, or regulatory, financial or compliance…
What’s new in OpenText TeamSite
OpenText™ TeamSite™ 23.2 makes it super simple for developers and marketing to work together on creating highly personalized and interactive experiences. The new TeamSite release extends…
Unleash the power of total experience
The pressure is on for organizations amid economic uncertainty, global turmoil, and rising inflation. Providing an amazing customer experience (CX) and the connection to bottom-line…
EX + CX = TX
When it comes to getting ahead in the Financial Services industry today, organizations must understand that customer experience is key. It’s also important to recognize…
Effective customer information management builds better digital experiences
Delivering excellent digital customer experiences has become a defining factor for financial services organizations today. The Financial Brand suggests that banks with customer-centric cultures are 60% more…
How AI is transforming DAM from passive to active
Digital Asset Management (DAM) started as a library for digital images: a passive repository providing a single source of truth for media files. But in…
Why composability matters in digital experience
When times get tough, the tough get innovative. From a global pandemic to rapid inflation to economic uncertainty, business leaders have navigated their fair share…
Top 9 reasons to modernize
How do your top reasons stack up? Nine strategic reasons to put modernization at the top of your list: Reason #1 – Improve total experience…
The ROI of modernization
“We’ve always done it this way.” The most dangerous phrase in the language is attributed to Dr. Grace Hopper. Relying on legacy products to attract,…
What are digital assets?
The digital world has been growing exponentially since at least the 1940s and our appetite for content isn’t slowing down. Statista predicts the volume of…
Empower business users in financial services to elevate customer experience
The modern workplace expects more “jack of all trades” than specialists. It’s not a new phenomenon in traditional customer communications management (CCM) for an individual…
Top predictions for financial services in 2023
With inflation, rising interest rates and general economic uncertainty, last year presented several challenges for financial services institutions (FSIs). As we move into 2023, FSIs…
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