The road to digital-first communications

Customer experience leaders are 10 times more likely to invest in customer experience management (CXM) to realize better business outcomes.1  If your CCM solution is…

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Dana Morio

September 25, 20232 minute read

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Customer experience leaders are 10 times more likely to invest in customer experience management (CXM) to realize better business outcomes.1

 If your CCM solution is moving to end of life or you’ve been looking to modernize to a CXM capability set, you might be starting to look at alternatives. Here are five reasons to put OpenTextTM Exstream on your list for digital-first communications:

1. Leadership

OpenTextTM has helped global organizations solve these challenges and modernize their customer communications management for the future. Future-proof your CCM replacement today and grow to the #1 CXM platform overtime. Discover why 9 of the top 10 Insurance companies, top 10 global banks & top 5 healthcare providers rely on OpenText Experience Cloud.

2. Engage customers with personalized content

Engage customers with highly personalized content across their customer journey. See how Broadridge personalizes billions of communications per year with Exstream making their customers feel valued.

3. Run anywhere

Runs anywhere and scale globally in the public cloud of your choice, hybrid or off-cloud.

4. Start conversations where your cusotmers are

Deliver communications across all channels and devices. Mobile devices are increasingly embedded in modern life. The average daily time spent on smartphones continues to grow and it’s expected to reach 4 hours and 39 minutes by 2024.

5. Migrate with confidence

OpenText provides simple, intelligent migration automation pathways to move from legacy CCM to Exstream. Discover how the PDF Design Import Tool along with Content Rationalization can help ease your migration.   

Let’s talk digital-first communications. It starts with Exstream.

How do increasing customer expectations translate into business requirements for a modern communications platform? It starts with the simplicity of design and maintaining a library of templates that business users can choose from. Enabling interactivity in communications helps promote customer engagement. Personalizing communications and delivering them on the channel of choice helps increase customer satisfaction and loyalty. Empowering marketing and business users to edit and manage content supports proper targeting and brand governance. Adding approval workflows to content helps ensure compliance.

Learn more about how OpenText Exstream can power your move to digital-first customer experience management.

  1. Aspire Customer Communications Services, 2023.

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Dana Morio

Dana Morio is a Product Marketing Manager at OpenText with 20+ years expertise in Voice and Unified Communications. She is a technology veteran, with experience in messaging, mobility, cloud, on-premises and hybrid applications for secure enterprise communications.

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