Marketers who use video grow revenue 49% faster than non-video users, according to Wordstream. But in today’s digital world, it’s not enough to simply use video – video must be easily searchable, discoverable, and embedded with video analytics to meet the needs of current day marketers. In this second post in a four-part series, I will be covering the strategic innovations for intelligence in OpenText™ Media Management (OTMM).
If you missed it, you can read about the importance of user experience in the enterprise in part one of my four-part series.
Intelligence in Media Management
In Media Management 16.3, we introduced the Rich Media Analysis service, which was the beginning of the powerful conduit to automate tagging and processing all that opaque content to make it searchable and useful for your users. Our interim releases added additional AI enhancements for OCR for text on images in 26 languages and identifying faces in images. We’ve continued that momentum in the OpenText Release 16 Enhancement Pack 5 (EP5) release with additional support for video.
Video marketers get 66% more qualified leads per year
Processing Video Assets
Dealing with video is time-consuming and complex. Considering how effective video has proven to be for driving sales, marketing organizations are including more and more video in their mix increasing the need for that video to be quickly located, easily managed, prepared and distributed.
The new video insights will allow for rapid discovery of your videos. Think about what most marketers endure trying to find that perfect moment in a video that captures the essence of their product, service, or membership. Instead of watching endless amounts of video to find a scene where a specific person is speaking about the desired topic or an advertisement with a particular segment to reuse, marketers can use the new video insights tab to discover speech-to-text, visual text recognition (on-screen OCR), speakers, and extracted keywords, all based on a rolling timeline that can be played back in lock-step with the video. Users can now filter to find specific text spoken from the audio track. Not only is the speech and visual text searchable on the video insights tab, but it is also extensively searchable via keyword and advanced search in OpenText Media Management. If you have a desired keyword in the video, you can now easily step through every instance in the video where that keyword is spoken to select the best option.
57% of consumers say that videos gave them more confidence to purchase online
We have also enabled “Speakers and People”, essentially facial detection and celebrity identification. The video analytics recognizes the different speakers in the video from both audio and video and identifies celebrities in the video based on a database of 1 Million celebrities sourced from IMDb, Wikipedia, and top LinkedIn influencers. And once that perfect moment is found, you can easily create a sub-clip using the standard functionality in Media Management for creating a new video.
Now Media Management can be your single source of truth for 3D assets as well. We now provide an interactive 3D preview of 3D files. Many popular 3D formats can now be previewed directly in the experience. This release supports major formats used today (STL, OBJ, DAE, 3DS, PLY, and FBX).
Customers and partners can download the Release Notes and software from the OpenText My Support website (My Support logon required).
Watch the OpenText Live webinar
What’s new with OpenText Media Management 16.5?
OpenText is excited to announce the release of the latest version of our DAM Solution, OpenText Media Management. This release of version 16.5 builds on the momentum of the Media Management platform first introduced in version 16 with a mission and dedication to better productivity and business agility with improvements to accelerate and simplify the digital media supply chain information flow. We are looking forward to sharing all the latest innovations and improvements with the Media Management community. Please join us for an OpenText Live webinar as we take you on a journey through our advances in Experience, Intelligence, Automation and Cloud with new features and functionality you will surely appreciate.
You can watch the recording here.