Marketing & Communications
The new wave of channel marketing: What partners can expect in H2 2024
We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. At OpenText™, we’re not…
What is total experience?
“Always treat your employees exactly as you want them to treat your best customers.” Stephen Covey was onto something when he coined this quote at…
• 3 minute read
Communications for a new business reality
A global pandemic. Mandatory lockdowns. Ever-changing rules and regulations. Online grocery orders. A shift to remote working, learning and telehealth visits. The last two years…
• 5 minute read
Reflecting on space, time and the future of fax
Reports on the death of fax are greatly exaggerated. Like clockwork, fresh headlines abound about its decline every year or yet another mandate to “axe…
• 6 minute read
OpenText named a leader in the 2022 Aspire CCM-CXM Leaderboard
The OpenTextTM Experience Platform for Communications solution was recently recognized as a Leader in the 2022 Aspire LeaderboardTM for Communications Experience Platforms (CXP). The 2022…
• 2 minute read
Make smarter decisions with customer insights and analytics
In a constantly evolving landscape, how can businesses stay ahead? The future of customer experience depends on data. One of the best ways to stand…
• 3 minute read
Enterprise communications at the speed of the cloud
In a world full of disruptions and unexpected events, customer communications have never been so important. The pace of digital transformation has accelerated over the…
• 4 minute read
Integrate DAM to maximize value
500 hours of content uploaded to YouTube and 695,000 stories shared on Instagram: what happens in an Internet minute reveals our insatiable appetite for rich…
• 3 minute read
Powerful new capabilities for data, rich media, and compliance
The last two and half years of the pandemic have created a divide between brands that embraced digital acceleration and those that have not. With…
• 4 minute read
Top 9 reasons to modernize your Web Content Management with OpenText TeamSite
Whether you’re a long-time OpenText™ TeamSite™ user or are using other content management systems (CMS) for your web experiences, here are 9 compelling reasons to…
• 4 minute read
How communications can power an experience-led transformation
A new world demands a fresh approach The world has changed. What was good enough is not cutting it anymore. During the pandemic, 73% of…
• 4 minute read
Choosing the right AI provider for auto-tagging images in Digital Asset Management
Over the past six or seven years, I’ve talked to many DAM practitioners, consultants and developers about using AI for tagging assets. It would be…
• 4 minute read
How Digital Asset Management is transforming customer and employee experiences across industries
The growing volume and complexity of digital content in most industries has made DAM a crucial capability in a wide variety of organizations.
• 6 minute read
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