Marketing & Communications

Drive customer success with OpenText Experience Cloud 24.2

Customers are at the heart of every thriving business.

April 15, 2024 4 minutes read
Three Ways to a Stronger Contact Center & Marketing Relationship

Three Ways to a Stronger Contact Center & Marketing Relationship

Contact centers don’’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the contact center is viewed as…

October 15, 2015 2 minutes read
Digital Engagement: A New Business Requirement

Digital Engagement: A New Business Requirement

Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding…

September 17, 2015 3 minutes read
Digital-First Fridays: What is a Digital Enterprise?

Digital-First Fridays: What is a Digital Enterprise?

In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and determined that the only way…

August 14, 2015 4 minutes read
Step Aside Cloud, Mobile and Big Data, IoT has just Entered the Room

Step Aside Cloud, Mobile and Big Data, IoT has just Entered the Room

This article provides a review of the ARC Advisory Group Forum in Orlando and expands on the ever increasing importance of analytics in relation to…

March 2, 2015 9 minutes read
Could the Smart Trash Can Take Waste Out of the Supply Chain?

Could the Smart Trash Can Take Waste Out of the Supply Chain?

In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are throwing away. What would you…

February 20, 2015 4 minutes read
Experience Suite Release—Adaptive, Omni-Channel Experiences

Experience Suite Release—Adaptive, Omni-Channel Experiences

Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…

April 10, 2014 3 minutes read
2020 Agenda: Are You Ready?™

2020 Agenda: Are You Ready?™

By the year 2020, technologies like the cloud, mobile devices, big data, and the Internet of Things will have digitized our world in many ways….

March 10, 2014 3 minutes read
Marketing automation tools and WEM

Marketing automation tools and WEM

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…

March 18, 2013 6 minutes read

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