Marketing & Communications
The new wave of channel marketing: What partners can expect in H2 2024
We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. At OpenText™, we’re not…
Digital-First Fridays: What is a Digital Enterprise?
In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and determined that the only way…
• 4 minute read
Step Aside Cloud, Mobile and Big Data, IoT has just Entered the Room
This article provides a review of the ARC Advisory Group Forum in Orlando and expands on the ever increasing importance of analytics in relation to…
• 9 minute read
Could the Smart Trash Can Take Waste Out of the Supply Chain?
In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are throwing away. What would you…
• 4 minute read
Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…
• 3 minute read
2020 Agenda: Are You Ready?™
By the year 2020, technologies like the cloud, mobile devices, big data, and the Internet of Things will have digitized our world in many ways….
• 3 minute read
Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…
• 6 minute read
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