Marketing & Communications

The new wave of channel marketing: What partners can expect in H2 2024

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. At OpenText™, we’re not…

May 3, 2024 5 minute read
Digital-First Fridays: What is a Digital Enterprise?

Digital-First Fridays: What is a Digital Enterprise?

In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and determined that the only way…

4 minute read

Step Aside Cloud, Mobile and Big Data, IoT has just Entered the Room

Step Aside Cloud, Mobile and Big Data, IoT has just Entered the Room

This article provides a review of the ARC Advisory Group Forum in Orlando and expands on the ever increasing importance of analytics in relation to…

9 minute read

Could the Smart Trash Can Take Waste Out of the Supply Chain?

Could the Smart Trash Can Take Waste Out of the Supply Chain?

In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are throwing away. What would you…

4 minute read

Experience Suite Release—Adaptive, Omni-Channel Experiences

Experience Suite Release—Adaptive, Omni-Channel Experiences

Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…

3 minute read

2020 Agenda: Are You Ready?™

2020 Agenda: Are You Ready?™

By the year 2020, technologies like the cloud, mobile devices, big data, and the Internet of Things will have digitized our world in many ways….

3 minute read

Marketing automation tools and WEM

Marketing automation tools and WEM

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…

6 minute read

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