Marketing & Communications
Make magic with integrated rich media in digital experience management
6 reasons to integrate DAM with your content management system
Climate innovation: How OpenText customers are opening creativity to save the world
At OpenText, our purpose is to power and protect information to elevate every person and every organization to gain the information advantage to make faster,…
• 3 minute read
IDG survey: how marketing services firms are meeting communications challenges
Independent research firm IDG has published a white paper based on surveys of ad agency executives. Entitled “Meeting the Challenges of Marketing Communications Delivery,” it…
• 2 minute read
Practice proactive communications using customer insights
We’ve been discussing communication requirements that reflect a new business reality after years of pandemic-related upheaval. Is your company maximizing the value of first party…
• 6 minute read
What is total experience?
“Always treat your employees exactly as you want them to treat your best customers.” Stephen Covey was onto something when he coined this quote at…
• 3 minute read
Communications for a new business reality
A global pandemic. Mandatory lockdowns. Ever-changing rules and regulations. Online grocery orders. A shift to remote working, learning and telehealth visits. The last two years…
• 5 minute read
Reflecting on space, time and the future of fax
Reports on the death of fax are greatly exaggerated. Like clockwork, fresh headlines abound about its decline every year or yet another mandate to “axe…
• 6 minute read
OpenText named a leader in the 2022 Aspire CCM-CXM Leaderboard
The OpenTextTM Experience Platform for Communications solution was recently recognized as a Leader in the 2022 Aspire LeaderboardTM for Communications Experience Platforms (CXP). The 2022…
• 2 minute read
Make smarter decisions with customer insights and analytics
In a constantly evolving landscape, how can businesses stay ahead? The future of customer experience depends on data. One of the best ways to stand…
• 3 minute read
Enterprise communications at the speed of the cloud
In a world full of disruptions and unexpected events, customer communications have never been so important. The pace of digital transformation has accelerated over the…
• 4 minute read
Integrate DAM to maximize value
500 hours of content uploaded to YouTube and 695,000 stories shared on Instagram: what happens in an Internet minute reveals our insatiable appetite for rich…
• 3 minute read
Powerful new capabilities for data, rich media, and compliance
The last two and half years of the pandemic have created a divide between brands that embraced digital acceleration and those that have not. With…
• 4 minute read
Top 9 reasons to modernize your Web Content Management with OpenText Web
Whether you’re a long-time OpenText™ Web (formerly TeamSite™) user or are using other content management systems (CMS) for your web experiences, here are 9 compelling…
• 4 minute read
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