Marketing & Communications
The new wave of channel marketing: What partners can expect in H2 2024
We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. At OpenText™, we’re not…
How Digital Asset Management is transforming customer and employee experiences across industries
The growing volume and complexity of digital content in most industries has made DAM a crucial capability in a wide variety of organizations.
• 6 minute read
Unpacking the OpenText & Google co-innovation launched at Google Cloud Next ‘21
OpenText was a preferred partner at last week’s Google Cloud Next ’21, where we showcased new cloud technologies that empower customers with the ability to…
• 4 minute read
The future of digital asset management (DAM 3.0)
DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a huge improvement over shared drives…
• 5 minute read
Enabling highly personalized content at scale with customer data
For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating. It’s even worse when the…
• 5 minute read
Using first-party data to deliver personalized and tailored digital experiences at scale
Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of third-party data is steadily diminished…
• 3 minute read
Transitioning customer communications from paper to digital
When it comes to customer communications, Millennials, we’re told, prefer text and social media messages to phone calls and email. While most of the research…
• 4 minute read
What is Customer Identity and Access Management (CIAM)?
Providing digital services to customers is a balancing act. You need to deliver outstanding customer experience at the same time as building trust in the…
• 7 minute read
AI helps you hear your customers’ voice
Your customers are talking to you, and about you, but are you gaining any value from those conversations? In this blog post I’ll explore the…
• 5 minute read
3 things you need to know to pivot between projects
Creative work can be extremely fun and rewarding, although not without its challenges. Pivoting between projects and industries is key to success, but time pressures…
• 5 minute read
If I receive one more irrelevant voucher…
It seems that every week companies are trying to secure my loyalty with great discounts and vouchers. They would be great if they reflected my…
• 6 minute read
ON DIGITAL-First Fridays: Sold? But I Never Started the Sales Cycle!
Consumers expect highly personalized products and services, delivered in real time. Instant gratification means no more waiting in long lines, no more trudging through shopping…
• 3 minute read
Three Ways to a Stronger Contact Center & Marketing Relationship
Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the contact center is viewed as…
• 2 minute read
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