Marketing & Communications

The new wave of channel marketing: What partners can expect in H2 2024

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. At OpenText™, we’re not…

May 3, 2024 5 minute read
The total experience imperative for Utilities

The total experience imperative for Utilities

Many Utilities now realize that a poor customer experience (CX) can put their organizations at risk, whether it’s reputational risk, or regulatory, financial or compliance…

5 minute read

What’s new in OpenText TeamSite

What’s new in OpenText TeamSite

OpenText™ TeamSite™ 23.2 makes it super simple for developers and marketing to work together on creating highly personalized and interactive experiences. The new TeamSite release extends…

2 minute read

Unleash the power of total experience

Unleash the power of total experience

The pressure is on for organizations amid economic uncertainty, global turmoil, and rising inflation. Providing an amazing customer experience (CX) and the connection to bottom-line…

5 minute read

EX + CX = TX

EX + CX = TX

When it comes to getting ahead in the Financial Services industry today, organizations must understand that customer experience is key. It’s also important to recognize…

3 minute read

Effective customer information management builds better digital experiences

Effective customer information management builds better digital experiences

Delivering excellent digital customer experiences has become a defining factor for financial services organizations today. The Financial Brand suggests that banks with customer-centric cultures are 60% more…

4 minute read

How AI is transforming DAM from passive to active

How AI is transforming DAM from passive to active

Digital Asset Management (DAM) started as a library for digital images: a passive repository providing a single source of truth for media files. But in…

3 minute read

Why composability matters in digital experience

Why composability matters in digital experience

When times get tough, the tough get innovative. From a global pandemic to rapid inflation to economic uncertainty, business leaders have navigated their fair share…

4 minute read

Top 9 reasons to modernize

Top 9 reasons to modernize

How do your top reasons stack up? Nine strategic reasons to put modernization at the top of your list: Reason #1 – Improve total experience…

5 minute read

The ROI of modernization

The ROI of modernization

“We’ve always done it this way.” The most dangerous phrase in the language is attributed to Dr. Grace Hopper. Relying on legacy products to attract,…

5 minute read

What are digital assets?

What are digital assets?

The digital world has been growing exponentially since at least the 1940s and our appetite for content isn’t slowing down. Statista predicts the volume of…

3 minute read

Empower business users in financial services to elevate customer experience

Empower business users in financial services to elevate customer experience

The modern workplace expects more “jack of all trades” than specialists. It’s not a new phenomenon in traditional customer communications management (CCM) for an individual…

5 minute read

Top predictions for financial services in 2023

Top predictions for financial services in 2023

With inflation, rising interest rates and general economic uncertainty, last year presented several challenges for financial services institutions (FSIs). As we move into 2023, FSIs…

4 minute read

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