Whether you’re a long-time OpenText™ TeamSite™ user, or you’re just learning about it, here are 10 compelling reasons why marketers love TeamSite and why it’s time to take a closer look at it for your next Content Management System (CMS) solution.
1. Experience Studio
TeamSite’s user interface, Experience Studio, provides a visual, drag-and-drop approach to building digital experiences tailored specifically for marketers and other business users (pictured below). It includes many features such as integrated analytics, campaigns and digital forms to enhance the key focus areas to easily improve customer engagement.
Your investment in best-of-breed solutions is perfectly safe when you choose TeamSite as your Web Content Management system (WCM). TeamSite can be configured to work with any software from eCommerce to marketing automation solutions out of the box with easy customization.
Since the content layer is separate from the presentation layer, you can create content once and publish it anywhere with TeamSite. Unlike traditional CMS solutions, the unique decoupled architecture allows you to share content with any third party software with ease.
4. Targeting and personalization
Nobody knows your customer better than you – except for data. TeamSite helps you leverage insights gained through analytics to target specific customer segments of your choice with personalized content that resonates and drives results. By optimizing your digital experiences with TeamSite, you can maximize your acquisition, engagement and retention business goals.
Along with having strong, customizable workflow capabilities out of the box, you can also simplify steps by integrating TeamSite with your other systems. Whether you want to streamline internal content approvals or include external agencies like translations, TeamSite is well equipped to make this happen.
TeamSite is consistently chosen above other vendors for its performance in both authoring and runtime digital experiences. When you choose TeamSite, you can trust that your website will perform as expected and will be properly configured. With TeamSite, if your next campaign goes viral, you know your site will be up and running.
Global organizations rely on TeamSite to meet their ever-expanding requirements worldwide. Whether you’re working on a microsite or your entire website, TeamSite grows with you, giving you the confidence to build your business.
Security threats are the reality of being a digital-first company. OpenText’s team of engineers prioritize identifying and rectifying security vulnerabilities to help ensure your company’s data, as well as your customers’ private information, stays safe. Enterprise organizations worldwide trust TeamSite for its commitment to security across the organization.
9. Version Control
Companies in highly regulated industries like financial services and healthcare require the right tools to meet compliance audits. This is an absolute strength of TeamSite. In fact, the audit trail is so precise, you can re-publish the site as it appeared at any point in time to meet these strict requirements.
10. Quality Content Review
Protect your brand by ensuring consistency on virtually any mobile device with TeamSite’s mobile emulator (below). It previews the content so you can see how it will appear and make the necessary adjustments on-the-glass. As a bonus, you can also compare content in different languages side-by-side for quality assurance.
If you haven’t seen TeamSite lately, our team would love to walk you through all that TeamSite has to offer. Learn more or request a demo by visiting our website, or read my recent blog on how OpenText has been recognized by Gartner as a Leader in the 2018 Magic Quadrant for Web Content Management.