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OpenText Experience Cloud Team

The total patient experience: reflections from HIMSS 2024

The landscape of healthcare is evolving rapidly, driven by shifting consumer expectations and technological advancements. Patients are no longer passive recipients of care; they are…

March 26, 2024 4 minute read
Announcing OpenText Experience Cloud CE 22.1

Announcing OpenText Experience Cloud CE 22.1

Delivering relevant, data-driven, modern experiences  Consumers today expect communications that are immediate and seamless. The reality? Well, it’s not quite as polished. Businesses are often…

3 minute read

How to center customer communications in your first-party data strategy

How to center customer communications in your first-party data strategy

The future of marketing depends on creating experiences that revolve around your customers. By 2025, Gartner predicts that 40% of physical experience-based businesses will improve…

3 minute read

6 things for marketers to keep in mind as the third-party cookie crumbles

6 things for marketers to keep in mind as the third-party cookie crumbles

2023 will be the year the cookie crumbles. Google announced plans to delay the phase-out of third-party cookies in Chrome, giving marketers just a bit…

4 minute read

Announcing OpenText Experience Cloud CE 21.4

Announcing OpenText Experience Cloud CE 21.4

Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…

3 minute read

Enabling highly personalized content at scale with customer data

Enabling highly personalized content at scale with customer data

For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating. It’s even worse when the…

5 minute read

Finding the needle in your CCM haystack

Finding the needle in your CCM haystack

Modern enterprise communications create a lot of content. Unfortunately, it’s very common for that volume to breed redundant templates and wasted effort. Staff decide they…

4 minute read

Using first-party data to deliver personalized and tailored digital experiences at scale

Using first-party data to deliver personalized and tailored digital experiences at scale

Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of third-party data is steadily diminished…

3 minute read

Introducing OpenText Experience CDP

Introducing OpenText Experience CDP

Effective personalization at scale is the holy grail of modern marketing. It is a powerful force for acquisition, retention, and increasing lifetime value. Making your…

3 minute read

Evolving customer communications

Evolving customer communications

Targeted customer communications are a powerful way to increase engagement and build brand loyalty. Done poorly, they’re also an effective way to drive your audience away.   Your audience is being…

4 minute read

What’s new in OpenText TeamSite Cloud Edition (CE) 20.2

What’s new in OpenText TeamSite Cloud Edition (CE) 20.2

Providing relevant, optimized experiences to all customers at each interaction with your brand is a must in 2020. Fortunately, with the latest release of OpenText™…

4 minute read

How you communicate with your customers has changed for good

How you communicate with your customers has changed for good

The last 6 months have changed the way we all communicate – with friends, with family, with colleagues. This shift in the way people interact…

3 minute read

Celebrating 20 years of excellence

Celebrating 20 years of excellence

2020 marks the 20th anniversary of OpenTextTM Exstream. It is hard to believe that the market-leading Customer Communications Management (CCM) software was “born” in the…

2 minute read

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