Conventional marketing wisdom dictates that acquisition is where you focus all your efforts. After all, you need new customers to sell to! However, when that’s…

August 23, 2021 • 5 minute read

For the fourth year in a row, independent consulting firm Aspire has ranked OpenText as an Overall Leader in the 2021 Customer Communications Management Aspire…

August 4, 2021 • 1 minute read

Utilities have undertaken a large transformation journey to leverage new technologies (such as AI, IoT, robotics, etc.) to achieve their digital innovation goals: seamless workflows,…

July 27, 2021 • 2 minute read

Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…

July 20, 2021 • 4 minute read

The COVID-19 pandemic has accelerated a social and technology trend that has been happening for some time. The way we live our lives and conduct…

June 11, 2021 • 7 minute read

Customers are demanding efficiency, immediacy, transparency, and universal engagement across channels. They’re putting major pressure on organizations to deliver more and more modern experiences, with…

April 14, 2021 • 5 minute read

Companies are increasingly looking for solutions to increase their productivity, by modernizing their technology stack, increasing the value of their existing applications, and enabling their…

March 11, 2021 • 4 minute read

Digital experience inhabits a realm packed with similar terms. You have digital experience management (DXM), customer experience (CX), customer experience management (CXM or CEM), digital…

February 11, 2021 • 6 minute read

What’s been set in motion by the events of 2020 isn’t temporary. Its effects will continue to be felt far into the future. In particular,…

February 3, 2021 • 2 minute read

Increasingly, companies are running the numbers and discovering that they ignore customer experience at their peril. It’s more cost-effective to keep the customers you have, compared to the effort needed to attract more. Some…

January 21, 2021 • 4 minute read

Now more than ever, organizations fight to engage customers in a more crowded digital space while keeping pace with customer preferences and buying behaviors. Successful…

October 26, 2020 • 6 minute read

Delivering content-rich, personalized experiences while constantly adapting to changing market conditions and customer feedback is the new dilemma organizations are facing. In today’s world, participating…

April 8, 2020 • 5 minute read