Customer Communications
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Customers are at the heart of every thriving business.
IDG survey: how marketing services firms are meeting communications challenges
Independent research firm IDG has published a white paper based on surveys of ad agency executives. Entitled “Meeting the Challenges of Marketing Communications Delivery,” it…
Communications for a new business reality
A global pandemic. Mandatory lockdowns. Ever-changing rules and regulations. Online grocery orders. A shift to remote working, learning and telehealth visits. The last two years…
OpenText named a leader in the 2022 Aspire CCM-CXM Leaderboard
The OpenTextTM Experience Platform for Communications solution was recently recognized as a Leader in the 2022 Aspire LeaderboardTM for Communications Experience Platforms (CXP). The 2022…
Enterprise communications at the speed of the cloud
In a world full of disruptions and unexpected events, customer communications have never been so important. The pace of digital transformation has accelerated over the…
How to improve donor relations with personalized communication
Strengthening relationships with members and donors is always top of mind for nonprofits. One of the most important ways of achieving this is by thanking…
Simplifying customer outreach leads to big savings
Maintaining open lines of communication with your customers and partners is essential, but with all the different methods in use today, doing so can get…
Transitioning customer communications from paper to digital
When it comes to customer communications, Millennials, we’re told, prefer text and social media messages to phone calls and email. While most of the research…
Five reasons to choose OpenText Exstream for Salesforce
OpenText Exstream™ has consistently been recognized by analysts as a leader in the Customer Communications Management (CCM) space for over 10 years. Indeed, OpenText™ was…
The Future of Information: CEM Delivers the Full Customer Journey
Customer experience is the sum of all experiences over the duration of a relationship between a consumer and an organization. A consistent customer experience is…
Digital Engagement: A New Business Requirement
Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding…
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