Everyone who has taken a long road trip with children has heard that incessant question from the back seat: “Are we there yet?” In a…

In recent blogs I’ve talked about the importance of proving the value of marketing and my predictions for marketing trends in 2020. But what does…

As everything becomes more and more connected in the enterprise, people, devices, and software, so does the need for all your information to be integrated….

There are few utility organizations today that don’t understand or appreciate the benefits of digital transformation. However, a new whitepaper published by OpenText™ reveals a…

It’s no secret that “real world” needs and implementations are often very different than hypothetical, “perfect world” simulations. Information governance is often presented as a…

Customers today have a lot of choices and are exposed to over 5,000 brand and advertising impressions a day. With reduced attention spans and the…

Behind every aria is a community of artists, creating and fine-tuning performances that inspire and unite. How do today’s artists collaborate on creative projects, especially…

These days, everyone knows that the better the customer service you offer, the more likely you are to secure repeat business. But superior customer service…

OpenText™ Content Services help connect content to digital business to accelerate productivity, improve governance and drive digital transformation. With solutions ranging from intelligent capture to…

Customer experiences are the sum of multiple interactions across various journeys. They become harder to optimize as customers choose their own unique paths to action,…

Holistic, cross-enterprise information governance has long been the vision for records administrators coping with large-scale enterprise content. In truth, the realities of operating a large…

According to Forrester Research, 63% of marketers use some sort of journey mapping. Yet customer journeys are more complex than ever, requiring more one-to-one personalization…