For the fourth year in a row, independent consulting firm Aspire has ranked OpenText as an Overall Leader in the 2021 Customer Communications Management Aspire…

Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of third-party data is steadily diminished…

Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…

Effective personalization at scale is the holy grail of modern marketing. It is a powerful force for acquisition, retention, and increasing lifetime value. Making your…

When the COVID-19 pandemic hit the world in March 2020, in-store shopping was not an option. For many consumers this meant a switch to online…

In an industry generally known for slow adoption of technology, one insurance business discovered that the COVID-19 pandemic provided the catalyst it needed to prioritize…

Many companies today are transitioning from traditional on-premises telephony contact center solutions to cloud telephony solutions—better known as contact center as a service (CCaaS). But…

Customers are demanding efficiency, immediacy, transparency, and universal engagement across channels. They’re putting major pressure on organizations to deliver more and more modern experiences, with…

Companies are increasingly looking for solutions to increase their productivity, by modernizing their technology stack, increasing the value of their existing applications, and enabling their…

Digital experience inhabits a realm packed with similar terms. You have digital experience management (DXM), customer experience (CX), customer experience management (CXM or CEM), digital…

Implementing a digital experience platform (DXP) for your organization can be a significant financial commitment. But it’s also an investment that can pay considerable dividends. If you’re a marketing executive or CMO going to your CFO…