Conventional marketing wisdom dictates that acquisition is where you focus all your efforts. After all, you need new customers to sell to! However, when that’s…

For the fourth year in a row, independent consulting firm Aspire has ranked OpenText as an Overall Leader in the 2021 Customer Communications Management Aspire…

If you rely on others to market and sell your products, your brand is your most valuable asset. Whether customers are browsing a retail outlet,…

Utilities have undertaken a large transformation journey to leverage new technologies (such as AI, IoT, robotics, etc.) to achieve their digital innovation goals: seamless workflows,…

Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of third-party data is steadily diminished…

You’ve no doubt spent lots of time and money creating and curating high-quality digital assets. Now the question is: How do you manage the growing…

Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…

Effective personalization at scale is the holy grail of modern marketing. It is a powerful force for acquisition, retention, and increasing lifetime value. Making your…

When the COVID-19 pandemic hit the world in March 2020, in-store shopping was not an option. For many consumers this meant a switch to online…

The COVID-19 pandemic has accelerated a social and technology trend that has been happening for some time. The way we live our lives and conduct…

Many companies today are transitioning from traditional on-premises telephony contact center solutions to cloud telephony solutions—better known as contact center as a service (CCaaS). But…

Customers are demanding efficiency, immediacy, transparency, and universal engagement across channels. They’re putting major pressure on organizations to deliver more and more modern experiences, with…