Many EU government agencies have invested substantially in cloud computing initiatives to boost the adoption of cloud solutions. The rising demand to personalize customer interactions…

2023 will be the year the cookie crumbles. Google announced plans to delay the phase-out of third-party cookies in Chrome, giving marketers just a bit…

According to Harvard Business Review, although 95% of businesses rank digital transformation as a priority, only 1 in 5 leaders rate their efforts as effective.[i]…

Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…

Background – Global financial institution seeks to modernize web content management strategy  A global bank and longtime OpenText™ TeamSite™ customer with 86,000+ employees serving over 17 million clients in 27 countries, needed a…

OpenText was a preferred partner at last week’s Google Cloud Next ’21, where we showcased new cloud technologies that empower customers with the ability to…

DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a huge improvement over shared drives…

For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating. It’s even worse when the…

Exceptional customer experience (CX) continues to be paramount for any business. In fact, a Gartner survey conducted in 2020 found that 91% of organizations said…

Modern enterprise communications create a lot of content. Unfortunately, it’s very common for that volume to breed redundant templates and wasted effort. Staff decide they…

The 2020 COVID-19 pandemic was the ‘moment that everything changed’ for business. Delivering an excellent digital customer experience is no longer a nice-to-have, it’s essential…

We’ve all experienced the stress of an asset emergency. Something (a piece of collateral, a video, instore signage, etc.) needs to be finalized straight away,…