What’s new in OpenText TeamSite
Savvy marketers know that providing a great content experience helps boost customer engagement and conversion rates. Research shows 93% of marketers believe that interactive content is more effective at educating the buyer compared to static content. It also generates four to five times more page views and two times more conversions.
Powerful interactive experiences are unleashed with this release, making this content type easily available to business users to drag, drop, edit available properties, and preview all in-context of the page and the specific component. And we are not stopping there, new frameworks and tools for DevOps and CI/CD are also available for implementation, encouraging reuse of development efforts. Take a holistic approach to how these compelling interactive experiences are managed and deployed.
Extending to more data sources plus generative AI
For 23.2, TeamSite also tapped into the power of combining marketing, data analysis and development. The TeamSite CMS platform can now be extended to more data sources for A/B testing, rich media management for videos, and utilizing Generative AI for Assisted Authoring.
Using a composability approach, the new release reinforces TeamSite as a single CMS platform to be used for websites, portals and a number of other omnichannel digital experiences. The CMS platform utilizes a component, template and hybrid headless architecture that can meet a variety of business and IT needs for flexibility, performance and security.
As part of the OpenText Experience Cloud, TeamSite works seamlessly with other key experience technologies: customer communications, digital asset management, personalization, customer data, A/B testing, notifications, and voice analytics. Read more about the 23.2 Experience Cloud release, the new unified UX, and foundational services, and how they are both extended and powered by TeamSite.