Marketing & Communications Archives

OpenTextOctober 15, 2015

Three Ways to a Stronger Contact Center & Marketing Relationship

Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the…

Mark BarrenecheaSeptember 17, 2015

Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to…

In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and…

Mark MorleyMarch 2, 2015

This article provides a review of the ARC Advisory Group Forum in Orlando and expands on the ever increasing importance…

OpenTextFebruary 20, 2015

In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are…

Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s…

By the year 2020, technologies like the cloud, mobile devices, big data, and the Internet of Things will have…

OpenTextMarch 18, 2013

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every…