Data management is a must for successful AI

In an increasingly data-driven world, organizations are constantly looking for ways to manage their information more effectively. This is where AI comes in, offering an…

Cara Cunningham Garretson profile picture

Cara Cunningham Garretson

November 17, 20232 minutes read

In an increasingly data-driven world, organizations are constantly looking for ways to manage their information more effectively. This is where AI comes in, offering an opportunity to transform data into better decision-making tools. But, as a recent survey of IT leaders underscores, that data must be ready for AI—if it’s not accurate, accessible, and secure, organizations won’t get the desired results.

The CIO MarketPulse survey from Foundry, conducted for OpenText, reflects IT leaders’ views of AI, including its benefits and its challenges. It’s a timely topic, since a large majority of respondents—89%—said interest in AI among their organization’s leaders has increased over the past year. And it shows no sign of slowing down—respondents predicted generative AI will be the most impactful technology next year (40%), ahead of even security (31%).

AI benefits and uses

Respondents were asked what they believed to be the top benefits of AI.Their answers ranged from driving efficiency to reducing operational costs and enhancing the customer experience. They said the departments that could benefit most from AI are sales, marketing, and finance, where employees could use the technology to help with a wide range of tasks.

chart showing responses to current use of AI technology
Source: CIO MarketPulse Survey from Foundry

The need for data management

When it comes to the challenges organizations face in implementing AI, respondents listed issues related to data management as most significant. Since AI relies on data to learn and improve, organizations must ensure that their data is accurate, accessible, and secure. And they must build a solid data foundation, including a governance framework, to take full advantage of the benefits of AI.

chart showing answers to what are the top challenges with AI?
Source: CIO MarketPulse Survey from Foundry

Another obstacle to AI adoption is the lack of skills and expertise, highlighting the importance of upskilling employees and investing in partnerships with AI service providers to overcome this challenge. At the same time, respondents acknowledged the risks of not adopting AI, such as missing opportunities for new revenue streams, losing market share, and making inaccurate decisions based on outdated information.

Fill out the form below to get insights from the full survey report. And learn more about how you can get the most out of AI by partnering with OpenText and taking advantage of our AI solutions.


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Cara Cunningham Garretson

Cara is senior content strategist with a passion for writing and storytelling. She has spent her career as an IT journalist and marketer explaining how technology works and why it matters to a wide variety of audiences around the world.

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