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2020 Agenda: Are You Ready?™


By the year 2020, technologies like the cloud, mobile devices, big data, and the Internet of Things will have digitized our world in many ways. Society is already being profoundly transformed by these disruptive technologies. Entire sectors and old business models have been swept away as consumers find new ways to consume and access information, news, entertainment, and products and services to meet their daily needs.

By 2020 all of the major operating functions of the enterprise will be digital, driven by the needs of three stakeholder groups: suppliers, employees, and customers.

Suppliers: Buyer-driven platforms will continue to spread to the digital world for dynamic and real-time results,
expanding on Just-In-Time (JIT) manufacturing to optimize supply chains and meet customer demand.

Employees: At least half of an organization’s workforce will be comprised of “digital natives”—a technically savvy generation that grew up with easy access to the Internet and other digital channels across many devices. Empowered by mobile and social technologies, this highly-agile workforce will help the enterprise on its journey to digital transformation. Even now, digital natives are entering the workforce.

Customers: Organizations will connect directly with customers to deliver highly-personalized products and services, create exceptional and compelling experiences, and tap into the wisdom of the crowd to source new markets. Customer expectations around responsiveness, delivery, and interactivity are already rising.

The year 2020 will see a convergence of these forces into a nexus that the enterprise can capitalize on to create competitive edge.
Organizations will need to digitize every process and re-configure their businesses to ensure competitiveness and effectiveness. To keep pace with evolving consumer and business needs, the enterprise of today will have to transform itself into the digital enterprise of tomorrow.

Information lies at the heart of this transformation. In the digital age, information is the new currency—it holds the key to innovation, growth, and opportunity. Information leads to greater insights, better business decisions, higher customer satisfaction, greater agility, and optimized business performance.

But how do organizations unlock the potential of information without compromising productivity and security?

Enterprise Information Management (EIM) is the key transformative technology. EIM is the set of suites and practices that maximize the value of information while minimizing risk.

EIM powers the 2020 Innovation Agenda. An EIM strategy will help transform your organization into a digital enterprise to support highly targeted, omnichannel marketing, a productive and inspired workforce, and streamlined distribution across your digital supply chain—all while ensuring governance and security.

We have a comprehensive toolset that can help you re-conceptualize your information platform with our EIM Suites, Trading Grid, AppWorks, and Managed Services.

Enabling 2020 is a multi-year journey.
Let’s start it together, today.

Read the 2020 Agenda White Paper.



Mark Barrenechea

Mark J. Barrenechea is OpenText's Vice Chairman, Chief Executive Officer and Chief Technology Officer. A prominent thought leader, he has extensive experience in information technology and his vision is to enable the digital world to help transform organizations.

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