Customer Experience Management

Salesforce Solutions at Enterprise World

Wow. We are already in the summer months, and that means just one thing in the OpenText™ universe: OpenText Enterprise World 2018…

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Learning made easy

“Great education is a combination of a supporting environment, dedicated teachers and students who take joy in learning.” Hermann J.…

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Let your customers improve your website

The goal of testing is to get information about the behavior of visitors to a website so that our customers…

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OpenText named a 2018 CCM Leader in new Aspire Leaderboard

Most everyone agrees that providing a superior customer experience is a strategic imperative for enterprises across many industries. Numerous studies…

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The power of rights management

Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Companies that have invested in a…

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Top 10 CEM software benefits for digital marketing in 2018

Customer Experience Management (CEM) has become a key point of differentiation in many industries today. Forrester Research has shown that customer…

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Event oriented customer experience

In my previous blog, I took a look at some of the major areas Financial Services needs to address to…

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Personalizing the experience: One size doesn’t fit all

Personalization is radically changing the face of retail, both online and in store. In a previous blog, I wrote about…

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OpenText Experience brings AI to intelligent and connected experiences

Imagine customer journeys that are connected and more personal; where every interaction leaves the person feeling engaged and wanting to…

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Visit OpenText at the Salesforce World Tour in May

This blog is updated from a post originally published on Feb 23, 2018. We are just days away now from…

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Employee engagement and the quality management renaissance

This post has been written by guest author Paul Stockford of Saddletree Research. What is the “quality management renaissance”? When…

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The 4 key capabilities of DAM platforms for manufacturers

In my last blog, I took a look at Digital Asset Management (DAM) and how manufacturers can use this technology…

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A beginners guide to establishing a successful testing and optimization program

If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing…

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Is customer engagement the answer to the ‘existential threat’ facing Utility companies?

Enhanced customer engagement was shown to be the top outcome that UK Utility companies looked for from their digital transformation…

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The Digital Core: Powering efficiency and innovation for the Utilities industry

As we embark on our Innovation Tour 2018, I’m reminded of a prediction from Gartner. In 2015, the firm suggested…

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Creating remarkable customer experiences

What makes an interaction, a communication, a purchase, or any other kind of customer experience we have in our daily…

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10 years, 5,000 customers and €1 billion

Most of us have started down the digitisation road in one form or another. We’re all moving at our own…

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Top 7 CMS software benefits for digital marketing in 2018

Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more…

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How to choose the best CMS software in 2018

Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for…

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Visit OpenText at the Salesforce World Tour this spring

An updated version of this post is available here. We are just days away now from the start of a…

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