Customer Experience Management

Employee engagement and the quality management renaissance

This post has been written by guest author Paul Stockford of Saddletree Research. What is the “quality management renaissance”? When…

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The 4 key capabilities of DAM platforms for manufacturers

In my last blog, I took a look at Digital Asset Management (DAM) and how manufacturers can use this technology…

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A beginners guide to establishing a successful testing and optimization program

If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing…

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Is customer engagement the answer to the ‘existential threat’ facing Utility companies?

Enhanced customer engagement was shown to be the top outcome that UK Utility companies looked for from their digital transformation…

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The Digital Core: Powering efficiency and innovation for the Utilities industry

As we embark on our Innovation Tour 2018, I’m reminded of a prediction from Gartner. In 2015, the firm suggested…

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Creating remarkable customer experiences

What makes an interaction, a communication, a purchase, or any other kind of customer experience we have in our daily…

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10 years, 5,000 customers and €1 billion

Most of us have started down the digitisation road in one form or another. We’re all moving at our own…

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Top 7 CMS software benefits for digital marketing in 2018

Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more…

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How to choose the best CMS software in 2018

Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for…

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Visit OpenText at the Salesforce World Tour this spring

We are just days away now from the start of a busy spring for Salesforce, its customer and partners. Their…

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How to decrease shopping cart abandonment using AB testing

One of the most common challenges e-tailers face today is high cart abandonment rates. According to a 2017 Baymard study, the average…

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What is a content management system (CMS)?

The names (and acronyms) may be similar, but there’s a huge difference between the different solution sets that can fall…

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Four important questions that AI can help retailers answer

In my previous blog, I looked at how quickly Artificial Intelligence (AI) is rapidly becoming a part of the retail…

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Next-Generation quality monitoring for the contact center

Coaching employees to deliver an amazing customer experience isn’t as easy a pat on the back and a “that-a-boy” comment…

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OpenText debut on Gartner Magic Quadrant for Workforce Engagement Management for Qfiniti solution

The OpenText team is proud to announce its arrival to the Gartner Magic Quadrant for Workforce Engagement Management (WEM) for…

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How to choose the best CEM software in 2018

In my first blog, I discussed Customer Experience Management (CEM) and the benefits that an effective CEM platform offers organizations…

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Applying Digital Asset Management to improve manufacturing operations

Let’s face it. Some sections of the manufacturing industries have been slow in adopting a customer-centric approach to their business.…

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Top four reasons to start AB testing today

In recent years, the pressure applied to marketers has grown significantly. Year over year, goals are handed down and marketers…

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What is Customer Experience Management (CEM)?

There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively…

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Improving CX is not a one-time effort

Welcome to 2018!  I trust that you’ve all updated your gym membership, started your diet and sworn off all those…

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