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Alex Martinez

Alex is a Senior Product Marketing manager at OpenText with over 20 years experience working with customers and partners across multiple verticals with a strong focus on the Healthcare and Financial Services markets. He is keen on guiding customers through their digital transformation journey, taking a solution-oriented approach to solving their day-to-day problems.

Impact of agent experience management on customer success and service

Customer success and customer service are two interconnected functions inside a business. Both are focused on ensuring customer satisfaction and loyalty but they have some…

April 8, 2024 4 minutes read
Make smarter decisions with customer insights and analytics

Make smarter decisions with customer insights and analytics

In a constantly evolving landscape, how can businesses stay ahead? The future of customer experience depends on data. One of the best ways to stand…

August 4, 2022 3 minutes read
Is your speech analytics solution multilingual?

Is your speech analytics solution multilingual?

Exceptional customer experience (CX) continues to be paramount for any business. In fact, a Gartner survey conducted in 2020 found that 91% of organizations said…

September 21, 2021 4 minutes read
CCaaS and speech analytics create a best-in-class contact center offering

CCaaS and speech analytics create a best-in-class contact center offering

Many companies today are transitioning from traditional on-premises telephony contact center solutions to cloud telephony solutions—better known as contact center as a service (CCaaS). But…

May 6, 2021 4 minutes read
Supercharge your contact center with real-time speech analytics

Supercharge your contact center with real-time speech analytics

Customer satisfaction, more than ever, has become a key metric for measuring business success. The quality of your products and level of support are paramount….

March 26, 2021 4 minutes read
Overcoming the challenges of the remote contact center

Overcoming the challenges of the remote contact center

The COVID-19 pandemic has forced contact center organizations to shift to remote work environments, and it’s had a tremendous impact on the industry. Research from…

June 4, 2020 4 minutes read
What if today’s contact center technology existed a quarter of a century ago?

What if today’s contact center technology existed a quarter of a century ago?

Some 26 years ago, I was a tech support representative working at a call center for a prominent software company. I started as a first-tier…

May 18, 2020 4 minutes read
What can a Voice of the Customer program do for you?

What can a Voice of the Customer program do for you?

In my last blog, I concluded by saying that a good Voice of the Customer (Voc) program is time, money, and effort well spent. By…

March 11, 2020 4 minutes read
Why should a Voice of the Customer program matter to your organization?

Why should a Voice of the Customer program matter to your organization?

The Voice of the Customer (VoC) is a term used in business to describe the in-depth process of capturing customer’s expectations, preferences and a strong…

January 29, 2020 3 minutes read
Industry 4.0 is profoundly impacting the customer experience

Industry 4.0 is profoundly impacting the customer experience

In not the too distant past, companies carried out business the old fashion way, where paper was the norm and customers walked into a brick…

January 27, 2020 3 minutes read
What’s new in OpenText Qfiniti and Explore Release 16 EP7

What’s new in OpenText Qfiniti and Explore Release 16 EP7

Providing a superior customer experience delivers a competitive advantage in today’s crowded marketplaces. To keep customer satisfaction high, you must be able to measure and…

November 12, 2019 5 minutes read
What’s new in OpenText LiquidOffice Release 16 EP7

What’s new in OpenText LiquidOffice Release 16 EP7

In every organization, customers and employees enter information on forms because of business processes that require some type of discrete data collection. Regardless of whether…

November 12, 2019 2 minutes read
What’s new in OpenText LiquidOffice EP6

What’s new in OpenText LiquidOffice EP6

Every day, customers and employees enter information on forms. Regardless of how they are created, distributed and captured, whether on paper or in electronic documents,…

July 10, 2019 4 minutes read

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