Election Tracker

OpenText Releases U.S. Presidential Election Application, Powered by OpenText Release 16

As the highly contested 2016 U.S. Presidential election and the Iowa caucus approach, I’m pleased to announce the release of Election Tracker ‘16, an online application tool for users who want to monitor, compare, and gain insights into the 2016 U.S. Presidential election. For more information, please visit the following site: Electiontracker.us.

How does Electiontracker.us work?  Utilizing OpenText Release 16 (Content Suite, and Analytics Suite), Election Tracker ‘16 automatically scans and reads hundreds of top online media publications around the world, capitalizing on the knowledge buried in the unstructured information. This data is analyzed daily to determine sentiment and extract additional information, such as people, places, and topics. It is then translated into visual summaries and embedded into the election app where it can be accessed using interactive dashboards and reports. That is correct, hundreds of websites, a billion words, processed, stored and visualized, in real time. And we have been collecting this data for months to show trends and sentiment changes.

Powered by OpenText Release 16, this information-based application provides anyone interested in following the critical 2016 election with deep insights into candidate information, revealing much more than traditional polling data. Using electiontracker.us, election enthusiasts are able to gain a holistic view of how candidates are performing based on media sentiment, which can be a more accurate indication of future success. Election Tracker ‘16 is built using OpenText Release 16, which includes Content Suite (store) and Analytics Suite (visualize and predict), bringing seemingly unstructured data to life.

OpenText Release 16 can do what no human can do. Read, analyze, process, and visualize a billion words a day.

Election Tracker '16

Transforming Unstructured Data into Interactive Insights

All three components of OpenText Release 16 are important, but let me focus on the analytic aspects of Election Tracker ‘16.  As we saw in the 2012 U.S. election, analytics played a major role in the success of the Obama campaign. Drawing from a centralized database of voter information, President Obama’s team was able to leverage analytics to make smarter, more efficient campaign decisions. Everything—from media buy placements to campaign fundraising to voter outreach—was driven by insight into data. This year, analytics promises to play an even bigger role in the U.S. Presidential election.

Analytics has made its way into every industry and has become a part of everyday life. Just as candidates look for a competitive advantage to help them win, so too must businesses. Research shows that organizations that are data driven are more profitable and productive than their competitors. Analytics and reporting solutions help organizations become data driven by extracting value from their business data and making it available across the enterprise to facilitate better decision making.

Organizations have been using analytics to unlock the power of their business data for years. Marketing analysts are using analytics to evaluate social content and understand customer sentiment. Legal analysts can gain a quick understanding of the context and sentiment of large volumes of legal briefs. Data directors, tasked with organizing and governing enterprise data, are applying analytics to solve complex business problems. But basic analytics has become table stakes, with laggards, smaller companies, and even skeptics jumping on the bandwagon. Embedded analytics is the new competitive advantage.

When you scan the most pure-play “text analytics” solutions on the market today, they clearly stop short of actual analysis. They are limited to translating free text to entities and taxonomies, leaving the actual visualization and analysis for organizations to figure out using other technologies. At the other end of the spectrum, traditional dashboard tools lack the sophistication needed to process free text effectively, and they struggle with large amounts of data.

With OpenText Release 16, our Analytics Suite accomplishes both with ease, empowering users to quickly and easily build customized enterprise reporting applications to summarize and visualize insights from unstructured big data, securely delivered across web browsers, tablets, and phones.

So, whether you’re out to win the race for the U.S. Presidency, gain market share, or attract new customers, an embedded analytics and reporting solution like Election Tracker ’16 can help you cross the finish line first.

Throughout the race to November 2016, we’ll be tapping into the power of Election Tracker ’16 to shed light on how candidates perform during key election milestones. Join us for a behind the scenes look at the campaign trail.

For more information on the Election Tracker ’16—powered by OpenText read the press release.

About Mark Barrenechea

Mark Barrenechea
Mark J. Barrenechea is OpenText's Chief Executive Officer and Chief Technology Officer. A prominent thought leader, he has extensive experience in information technology and his vision is to enable the digital world to help transform organizations.