J. Naomi Skinner

As Senior Manager, Product Marketing for OpenText Business Network, Naomi leads product marketing efforts for B2B integration including EDI with OpenText Trading Grid™ Messaging Service and OpenText™ Freeway. With 15 years experience in marketing across various industries, Naomi enjoys translating complex concepts into simple terms.
B2B Integration

Why it pays to be a PEPPOL person

A major milestone for e-invoicing in Europe was reached on April 17, 2019: from that date forward, it has been…

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B2B Integration

What’s new with digital onboarding solutions?

The benefits of digital trading are clearly understood. Some years back, a study from Stanford Business School and OpenText™ showed…

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Business Network

Introducing OpenText Freeway Cloud to the U.S.

It’s easy for small business owners to think that digital transformation is primarily an issue for large enterprises. However, in…

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B2B Integration

How to choose the best B2B Integration software & cloud solutions in 2019

This is the 21st century. We can do incredible things with digital technologies. It’s transforming almost every part of business.…

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B2B Integration

When it comes to EDI providers, less is more

Earlier this year, Forbes magazine ran a very interesting article asking how many suppliers were too many for the supply…

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B2B Integration

How to trade digitally with your small suppliers

For the largest retailers, getting their suppliers to comply to their digital trading requirements is as easy as imposing hefty…

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Business Network

What is direct connection outsourcing and what can it offer you?

Direct connection sounds like a great way of exchanging EDI documents with your trading partners. A single point-to-point connection between…

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B2B Integration

When good B2B Managed Services turns bad

The promise of B2B Managed Services is great. According to Ovum, good B2B Managed Services can cut operating costs by at least…

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B2B Integration

On-premises or in the cloud? Which is best for my EDI capabilities?

EDI (electronic data interchange) is increasingly important today for businesses large and small. You need to be able to trade…

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B2B Integration

EDI – 50 years old and getting stronger

There are many unusual facts about Electronic Data Interchange (EDI). The first is that its roots began when there weren’t…

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Business Network

Customer satisfaction: The key benefit of EDI for small business

According to the Harvard Business Review, it costs five to 25 times more to acquire a new customer than to…

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B2B Integration

SMBs – digitize or miss your window of opportunity

Did you know that over 50% of information exchanged between business partners still travels by fax, email, or phone? The…

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B2B Integration

B2B transactions in the dark

As the days get shorter, many of us begin to come up with ways to beat the winter time blues.…

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