Cassandra Tilson
Cassandra Tilson is a Senior Product Marketing Manager at OpenText. As a former Customer Success Manager, she is passionate about developing content to educate customers about OpenText products and services. Her areas of expertise include cloud-based content management, digital transformation strategy, and customer success. Before pivoting to the technology sector, Cassandra worked in museums for more than ten years coordinating public programs and managing sponsorships and partnerships. She is based in Ottawa, Canada.What’s new in OpenText Core Content
OpenText™ Core Content is a fast-deploying cloud content management solution that delivers simple, agile and secure cloud-based content management. It integrates into crucial business process…
Collaboration tools are critical for digital workplace success
The adage ‘two heads are better than one’ is just about always true. Enabling people to work well together is just smart business. Companies continue…
• 5 minute read
The next digital transformation move for midsized companies
As the world becomes increasingly digital, midsized enterprises (MSE) are plotting their next moves to maintain momentum with company-wide digital transformation. It’s a smart strategy,…
• 4 minute read
How do midsized organizations win the race for talent?
Workplace teams are like members of a relay race—each person is responsible for completing their own leg and then passing the baton to push the…
• 5 minute read
How can midsize organizations work smarter in an economic recession?
Whether it’s time, money or people, midsized enterprises (MSEs) are feeling the squeeze, with ongoing economic fluctuations and talk of a pending recession. Point in…
• 6 minute read
Boost employee engagement; productivity will follow
Measuring employee productivity can be tricky business. For certain roles, the metrics may seem obvious, such as active pipeline for sales reps or average response…
• 5 minute read
What does hybrid work mean?
Modern work has changed the structure of how and where employees work. For many organizations, the conventional, office-based model has evolved to a hybrid approach,…
• 5 minute read
Deliver smarter digital employee experiences
In recent years many organizations have updated their digital tools to support the permanence of remote and hybrid work. Despite many advances, organizations still find…
• 4 minute read
From content chaos to information-led transformation
“Employees suffering from information overload tune out and check out.”[1] The realities of modern work have forced organizations to rapidly adapt to new ways of…
• 4 minute read
How do cloud solutions help organizations master modern work?
Private, hybrid, SaaS? Choosing the right cloud deployment model to accelerate your business and drive desired performance, security and scalability benefits, can be tricky to…
• 5 minute read
The high cost of falling behind with legacy technology
Application modernization can take many forms, but not all of them are created equal. When considering how to modernize technology, the array of potential paths…
• 5 minute read
A foundation of trust: The role of a Customer Success Manager
In a recent article, Guy Galon argues that in the wake of Covid-19, customer success is more important for business success than ever. The role…
• 5 minute read
Why organizational change management is essential to digital transformation success
Michael O’Malley argues “it isn’t the technology itself that IT projects trip over.” Research from the Project Management Institute confirms that change management challenges account…
• 5 minute read
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