Cassandra Tilson

Cassandra Tilson is a Senior Product Marketing Manager at OpenText. As a former Customer Success Manager, she is passionate about developing content to educate customers about OpenText products and services. Her areas of expertise include cloud-based content management, digital transformation strategy, and customer success. Before pivoting to the technology sector, Cassandra worked in museums for more than ten years coordinating public programs and managing sponsorships and partnerships. She is based in Ottawa, Canada.

Product Updates

Cassandra TilsonJuly 24, 2023

Deliver smarter digital employee experiences

In recent years many organizations have updated their digital tools to support the permanence of remote and hybrid work. Despite…
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Content Services

Cassandra TilsonJuly 19, 2023

From content chaos to information-led transformation

“Employees suffering from information overload tune out and check out.”[1] The realities of modern work have forced organizations to rapidly…
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Cloud

Cassandra TilsonJuly 12, 2023

How do cloud solutions help organizations master modern work?

Private, hybrid, SaaS? Choosing the right cloud deployment model to accelerate your business and drive desired performance, security and scalability…
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Information Management

Cassandra TilsonMay 24, 2023

The high cost of falling behind with legacy technology

Application modernization can take many forms, but not all of them are created equal. When considering how to modernize technology,…
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Content Services

Cassandra TilsonApril 3, 2023

A foundation of trust: The role of a Customer Success Manager

In a recent article, Guy Galon argues that in the wake of Covid-19, customer success is more important for business…
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Customer Success Services

Cassandra TilsonJanuary 3, 2023

Why organizational change management is essential to digital transformation success

Michael O’Malley argues “it isn’t the technology itself that IT projects trip over.” Research from the Project Management Institute confirms…
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Customer Success Services

Cassandra TilsonOctober 13, 2022

Implementation is only the beginning

Both technology providers and customers increasingly recognize the importance of onboarding to start the journey of adopting new technology on…
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Customer Experience

Cassandra TilsonJuly 5, 2022

5 ways to achieve faster time to value when modernizing applications in the cloud

OpenText cloud experts, Kristina Lengyel, Vice President of Customer Solutions and Jon Schupp, Vice President of Cloud Go-to-Market, sat down…
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Services

Cassandra TilsonJune 2, 2022

How to ensure your technology investments create a foundation for growth

The costs of not investing in digital transformation are more and more widely recognized. Even so, research from Harvard Business…
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Services

Cassandra TilsonMarch 28, 2022

Four ways strong user adoption ensures successful digital transformation

It is no secret that effective digital transformation requires more than just a successful implementation or migration. Realizing real business…
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Content Services

Cassandra TilsonFebruary 27, 2022

From investment to innovation engine: Cloud technology and DevOps strategy are drivers of digital transformation

The benefits of moving to cloud are well-documented. Decision makers surveyed by 451 Research cited improved operational efficiency, greater security,…
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Customer Experience

Cassandra TilsonDecember 1, 2021

7 steps to faster value realization

According to Harvard Business Review, although 95% of businesses rank digital transformation as a priority, only 1 in 5 leaders…
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