Mark Barrenechea

Mark Barrenechea
Mark J. Barrenechea is OpenText's Chief Executive Officer and Chief Technology Officer. A prominent thought leader, he has extensive experience in information technology and his vision is to enable the digital world to help transform organizations.

ON DIGITAL-First Fridays: It is Disrupt or Die

It was true for Cortés, and it is true for Business Leaders today. There is only one path forward. Today’s choice is Digital or Die. This is not hyperbole, it is reality. Let me explain. There is a nexus of forces that are converging to create the greatest business disruption of modern times. New winners and new losers will be defined. In my view, five of out ten incumbents will be dethroned because of their lack of ability to adapt. What is this nexus of forces? Three billion citizens of the world are attached to a global high-speed, real-time network: the Internet. I would go further than to say attached. We live on it. You turn off the Internet, there is global chaos: ATMs stop working, senior citizens cannot cash checks, trains stop running, armies cannot fight, modern life stops. Mobility is ubiquitous and the experience is as good as or better than being tethered. There are over 7.5 billion mobile connections worldwide. There are NO barriers to entry for new ideas, except the idea itself. No barriers. Hardware can be rented and will soon be free. Software stacks are free. And the technical requirements of “coding”, a curriculum once opined on by the dark-arts professor of Hogwarts, is now democratized. The development of new products and services, from idea to product to global distribution, has never been faster, easier, or cheaper. The workplace has changed. Over the next few years, Millennials will make up 50% of the workforce. Millennials do not follow traditional social structures. They expect highly personalized products and services, they want immediacy, and they are omnichannel. They learned computing using one finger. They want it now and will go to the provider or employer who can deliver it now. Mindsets have changed. Massive capital is flowing to businesses that are unproven and do not generate a profit. The theory being, of course, scale insanely fast, capture massive subscriber bases, and do not run out of cash (do not worry about profits). Profit is a four-letter word for disruptors. For incumbents, it is the golden mean. Business models are changing: from products to services, from one-time transactions to subscription fees, from delivery on-premises to delivery in the Cloud. It is fair to say we have entered the Subscription Economy. Digitalization changes everything. The way we think, who we compete against, how we innovate, how we experiment, the customer journey, our supply chains, the workplace, our pace and cadence. We can learn a lot from those companies who are emerging as Digital Leaders, but one differentiator that stands out for me is Hyperscale. Could you ever imagine having a billion subscribers? Google, Facebook, Netflix, Apple, Alibaba, Tencent, Uber, and Airbnb—what they all have in common is the ability to scale insanely fast and effectively. I’ll explore the implications of hyperscale in my next post in this series. These posts are based on my latest book, ON DIGITAL, which will be featured at our upcoming user conference, Enterprise World. Join us from November 8 to 13 at the legendary MGM Grand in Las Vegas, where together, we’ll focus on “Enabling the Digital World”. For more thoughts ON DIGITAL, download the book.

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Experience Innovation at Enterprise World 2015

Innovation is critical to success, and every 3 to 4 years, you need to completely reinvent your products and services. Organizations must keep pace with customer needs, competitors, and changing technology. At OpenText, innovation is what we do. It’s ingrained in our culture and is the core of all our solutions, applications, and services. And in less than one week, you’ll be able to experience this innovation at Enterprise World as we unveil Project Blue Carbon. From November 8th to 13th, over 2,000 OpenText attendees will be coming together at the MGM Grand in Las Vegas for annual user conference. We’ve been hosting our annual user conference for over two decades, but this year’s event promises to be our best yet, with new additions like the Developer Lab, Innovation Session, our all-star cast of speakers, and a night out at OMNIA. New to Enterprise World this year is our Developer Lab. In the spirit of innovation, attendees will be able to join OpenText Engineers as they build out “Scout”, a Location Scouting application during the course of the event. Sessions will be available for all levels of technical ability. Innovation is a team effort, so we’re inviting attendees to come by the Developer Lab for our Innovation Session on Thursday afternoon. If you have an idea for an app that interfaces with OpenText technology, come by and tell us about it. Attendees will have up to five minutes to deliver an informal presentation—a couple of slides or an impromptu pitch—to our panel of judges (including an executive team member). The most innovative idea will win a special prize. Your next idea could be featured in our Innovation Lab at the next Enterprise World! Also at Enterprise World, I will unveil my latest book, ON DIGITAL. It’s a small book on a BIG idea that explores all things digital, including how it is impacting organizations of all sizes in all industries. A hardcover copy of ON DIGITAL will be available to all Enterprise World attendees. In the coming weeks, I’ll be exploring topics covered in ON DIGITAL via a new blog series. Together with our sponsors, we’re pulling out all the stops to make Enterprise World 2015 our best conference yet. We’re combining first-rate venue with an all-star cast of speakers—including keynote presentations from Deloitte Consulting, SAP, Fox Entertainment Group, the Academy of Motion Picture Arts and Sciences, Nestlé, and a special celebrity appearance—and capping things off with an exclusive luxury night out to deliver an event worthy of our world-class customers. To cap off the Enterprise World experience, we’ll be treating attendees to a much-deserved night out on the town. On Thursday night, OpenText will be taking over OMNIA—Vegas’ newest luxury nightclub, touted as the finest experience in Las Vegas. Enterprise World attendees will receive an exclusive, all-access pass to this 75,000 square-foot, multi-level, nightclub where innovation meets entertainment. This will be a great opportunity for attendees to kick back, network, and have some fun. OpenText will take over OMNIA–Las Vegas' most luxurious nightclub And speaking of fun… the OpenText Road Trippers are currently on their way to Enterprise World and have already started sharing their adventure. You can follow their progress on what promises to be a fun-filled journey by visiting go.opentext.com/otroadtrip. I hope you’ll join us Enterprise World 2015 to discover a better way to work in the digital world. Register today!

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Introducing ON DIGITAL-First Fridays

I’m pleased to kick off a new blog series, ON DIGITAL-First Fridays, to complement my latest book, ON DIGITAL. In this series, I’ll continue my exploration of digital transformation with a collection of topics addressing the radical impact digital is having on business. The importance of this topic cannot be overlooked. As a business leader, it’s top of mind for me. I have thought long and hard about it, and was inspired to capture these thoughts in a “small book on a BIG idea”. Digitalization changes everything. The way we think, who we compete against, how we innovate, how we experiment, the customer journey, our supply chains, the workplace, our pace and cadence. It has shattered entire industries, displaced market leaders, introduced new business models—radically changing consumers, corporate cultures, and mindsets. It is Digital or Die. Standing still is always the riskiest action to take—you are an easy target. Change is always the safer path. The digital world lies ahead. Organizations in every industry are paving the way. We can learn a lot from those companies who are emerging as Digital Leaders. I invite you to follow the series, and together, we’ll discuss digital world topics, including: Digital or Die Hyperscale Disruption The Subscription Economy New Barbarians It Only Takes a Finger The Customer Journey Sold? But I Never Started the Sales Cycle! Innovation Redefined It is a Network, Not a Chain The Internet of Things A New Asset Class Emerges. Data. The Experience of Community Trust and Security Experimentation at Scale New digital foundation The Digital Mindset ON DIGITAL will be featured at our upcoming user conference, Enterprise World. Join us from November 8 to 13 at the legendary MGM Grand in Las Vegas, where together, we’ll focus on “Enabling the Digital World”. For more thoughts ON DIGITAL, download the book.

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Enterprise World 2015: It’s All About the People

We believe that our people—our customer, partners, and employees—are core to our value system and our culture. People inspire every effort we undertake. We continually strive to provide our customers with best-of-breed products and services, develop value-added relationships with our partners, and create an environment of empowerment for our employees. This people-first approach is also the driving force behind our annual user conference, Enterprise World. Each year, we endeavor to outdo the previous year’s event. With a venue like the MGM Grand, Las Vegas, I think it’s safe to say we’re on the right track. But as impressive as the venue is, what’s even more impressive is the roster of world-class speakers we have lined up. I’m extremely excited to announce that the one and only Mike Myers will be speaking at this year’s event. Mr. Myers has appeared on various stages—from Chicago’s Second City Troupe and Saturday Night Live—and now, he will be appearing on the main stage at Enterprise World 2015! As one of my favorite performers, Mike Myers is a comedic icon of our time. I can’t wait to participate in what I’m sure will be a truly fascinating—and, no doubt, entertaining—conversation. Joining me on the main stage to deliver keynote presentations will be OpenText’s own Muhi Majzoub (SVP, Engineering) and Adam Howatson (CMO), as well as partner presenters Bill Briggs (CTO, Deloitte Consulting LLP) and Rodolpho Cardenuto (President, Global Partner Operations, SAP). Enterprise World keynotes bring together key OpenText executives with the industry’s most respected thought leaders, business drivers, and visionaries to provide attendees with a unique opportunity to hear about product roadmaps, the latest in best practices, evolving technologies, and emerging relationship and business models. We work with our partners and customers to “Enable the Digital World”. Guest speakers from customers like Aon, Bangkok Airways, DDR, Digital Clarity Group, Heineken International, Fluor, Fox Entertainment, Fujitsu, HBO, Kraft Foods Group, and Pacific Life (to name just a few), will share how they are using EIM solutions to help create better ways to work. As well as our partners and customers, expert analysts from Forrester Research and Gartner Inc. will be on hand to help you gain further insights for success on your transformative journey. Enterprise World really is all about the people. To kick off this year’s event, we’re sending four OpenText employees on a road trip. Starting on October 29th and departing from our headquarters in Waterloo, Ontario, these four intrepid travelers will be driving over 3,500 miles to Las Vegas, visiting our colleagues and customers, taking in the sights along the way. Their goal: To make it Enterprise World in seven days. You can follow their progress by visiting go.opentext.com/otroadtrip. This year’s conference boasts the broadest agenda of breakout sessions to date, more industry sessions, a fantastic line up of expert roundtables, and even more networking opportunities than last year’s event. You’ll be able to hear from thought leaders, experts, and keynote speakers firsthand about role that enterprise information will play in the digital world. See the latest OpenText solutions, applications, and services in action—including big, new release announcements. Exchange best practices, skills, and experience with other OpenText customers and network with a global community of industry experts, solution consultants, partners and OpenText executives in the Partner Summit, Expo, and Innovation Lab. Join us at Enterprise World 2015 and discover your organization’s greater potential. Register today.

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OpenText Celebrates Women in Computing

Last March, in support of International Women’s Day, we stated our commitment to becoming the employer of choice for women by making “Women in Technology” a top initiative in our Global Diversity program. OpenText’s gender diversity numbers are already better than the industry average. At 23 percent, we have more women in tech roles than other large software companies and exceed the national average (18 percent) of women in technology. Thirty percent of OpenText employees are female. And three of OpenText’s board seats are held by women (compared to the tech industry’s average of fewer than two). We’re proud of these figures, but we recognize that being ahead of the curve is not enough. As a leader in Canada’s tech industry, we are in a position to help change the standard. That’s why we’re proud sponsors of the Grace Hopper Celebration of Women in Computing. Through our contribution we’re privileged to play a role in bringing the research and career interests of women in computing to the forefront. In addition to sponsoring, we are also sending 10 delegates to attend the conference in Houston, Texas this week. While delegates have been selected from different departments across the organization and offices around the world, they all have this in common: They are making a great impact at OpenText. They are wicked smart, unendingly curious, and highly ambitious—and they have given the best part of their careers to OpenText. Like Rear Admiral Grace M. Hopper, these women are born leaders and are extraordinary in their accomplishments. They are agents of the advancement of gender equality in the workplace, driving OpenText forward every day. I’d like to congratulate these women who have been selected to represent OpenText at the conference, based on their outstanding contributions. To all of our delegates, thank you for your continued commitment to OpenText and to women in technology everywhere.

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Digital-First Fridays: The Digital Supply Network

Digital makes it possible for the smallest company to participate in the global economy. Disruption is lowering barriers to entry, which results in higher levels of competition. Based on stiffer competition, businesses are shifting from a vertically integrated supply chain model to a highly specialized, outsourced network model. In the digital world, these networks will be made up of low-cost suppliers and virtual manufacturers, and will serve niche industries that span the globe. Many products in the future will be built-to-order. Organizations are already realizing the value of customization: you can design your own Goldfish crackers thanks to Pepperidge Farm, NIKEiD invites you to customize Nike running shoes for optimized performance—even Coke bottle labels can be personalized. While this new environment of hyper-differentiation provides exciting ways of engaging customers, it is also requiring companies to radically overhaul their supply chain processes. As companies specialize and outsource, operations need to scale, shift, and contract depending on business and market requirements. New channels need to be leveraged and new markets serviced. To be able to differentiate, organizations need to have agility and flexibility built into their production lines. This calls for the digitalization of end-to-end processes across the supply network. The benefits of digitalizing processes are many: costs can be reduced, turnaround times improved by several orders of magnitude, errors minimized, and new channels and new routes to the customer can be explored. The Digital Supply Network with Customer at the Hub Increased flexibility and agility are the keys to success. Digital leaders are achieving this by digitizing core business processes and adopting emerging technologies. They are automating processes and delivering 24/7 engagement with self-service capabilities. B2B integration is providing the sophisticated synchronization of data and transactions for the automated exchange of goods, commerce, and information. Analytics are giving the enterprise incredible insights for supply chain optimization and end-to-end supply chain visibility. The Internet of Things (IoT) promises to further enhance the richness of supply chain information, creating networks that are intelligent and instrumented. Managing all of this information across a collaborative platform is the key to optimization and B2B integration in efficient, secure, and compliant ways. To meet the challenges of the evolving supply chain, the digital enterprise will depend on digital technology for increased global collaboration, seamless communication, real-time insights, and execution. The digital workplace will have to accommodate these shifts in the market and the technical expertise required to manage disruptive innovations. Supply networks will have to be optimized to satisfy customers and drive competitive advantage. The transformational Digital Workplace is the topic of the next post in this series. Find out how you can capitalize on digital disruption. To learn more, read my book, Digital: Disrupt or Die.

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Enterprise World 2015: Your Best Bet for Enabling the Digital World

Both business models and entire markets are being disrupted by digital technologies, a changing workforce, a global marketplace, and digital consumers. Organizations need to evolve and operate at the speed of digital or face the risk of losing market share and becoming obsolete. As well as being at risk however, these disruptions are presenting the enterprise with enormous opportunity. Enterprise Information Management (EIM) empowers businesses to capitalize on digital disruption to become business leaders and outperform their peers. That’s why we’re focusing on “Enabling the Digital World” at our upcoming annual user conference, Enterprise World 2015. This year’s event runs from November 8 to 13 at the legendary MGM Grand in Las Vegas. I can’t think of a more fitting place to exchange best practices and stories of success, release new products and services, and discuss the pace of digital innovation and transformation. When most people hear “Las Vegas” they think immediately of casinos and gambling. When I hear Las Vegas, I think about how this world-class city has transformed itself from a gambling mecca to not only a family vacation destination but also the convention capital of the world. For most of our customers, they are still making that transformation to a digital enterprise and our job at Enterprise World will be to enable them to succeed in a Digital World. The conference kicks off with training and a Partner Summit, where we’ll host more than 500 OpenText partners. The conference officially opens on Tuesday afternoon in the Enterprise Expo. By the end of the week, more than 2,000 customers, partners, and staff will have attended hundreds of training sessions, keynotes, breakouts, customer reference roundtables, and meetings. Our customer call for speakers has just closed and we had more than 70 of our customers submit proposals to speak about their OpenText implementation. Why is it important to have our customers present at Enterprise World? Because we understand how valuable it is for our customers and partners to hear from their peers about the same or similar types of business challenges they face—and how they are using our EIM portfolio of technologies to overcome these challenges. Enterprise World will give you a one-of-a-kind opportunity to gain valuable insight into succeeding in a Digital World. At the conference, you’ll have a chance to: Listen to visionary keynotes and product roadmaps. Attend training, breakout sessions, and workshops to ensure that you’re getting the most from your OpenText investment. Shape the future by collaborating with OpenText executives, engineers, user experience designers, and researchers. Join the conversation and meet the wider OpenText community to trade tips and share best practices. Perhaps most importantly, you’ll get the chance to connect directly with the team of OpenText experts to ask questions, make suggestions, and tell us how we can help you. Join us at Enterprise World 2015 and discover your organization’s greater potential. Register today and save.

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OpenText Featured in the Financial Post

Early in September, I wrote about how companies can remain true to their culture in the fast-paced digital age. The piece was featured in the Financial Post. Here’s an excerpt from the article: “Digital will create the new corporate winners and losers, regardless of incumbency. It will create the largest labour displacement and migration in modern times. I suspect 100 million jobs will be displaced or migrated. A changing staff means a changing staff dynamic; it means we run the risk of changing what we stand for. …In my experience, the most enduring companies are those in which the corporate culture is so engrained it becomes the soul of the organization. OpenText’s culture, soul and vision lie at the heart of every aspect of our corporate mission: To enable the digital world. We help organizations digitize their information and business processes to gain competitive advantage and provide a holistic view of their operations. It’s a formula that’s continued to work for us amid unprecedented change and digital disruption, and it’s no coincidence it comes from a company with Canada at its core.” Read the full article.

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Digital Engagement: A New Business Requirement

Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding more from the brands they love, and their tolerance for anything but a seamless, engaging, and compelling experience is flagging. In a digital world, organizations must digitize their customer journeys, from initial interest through to purchase and follow-on service or support. The best way to do this is to shift to a digital marketing strategy. One that creates consistent and compelling customer experiences at every touchpoint through omni-channel delivery, responsive design, and targeted communications and information. Digital technologies have introduced new customer touchpoints and increased opportunities to engage. Since consumers often use more than one channel to interact with a brand (in some instances they use five or six), delivering uniform and relevant messages across all channels is crucial for return on marketing investments and customer satisfaction. Omni-channel focuses on meeting consumer needs by pulling together programs to provide a cohesive brand experience across channels, platforms, and devices. To borrow from Bruce Lee, digital design should “be like water”. You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put water into a teapot, it becomes the teapot. The same holds true for digital experiences. The transition from desktop to device to point-of-sale should be fluid. This is achieved through responsive design. Customers don’t see individual devices or channels; they look for a consistent and familiar brand experience that delivers relevant content. Nirvana on the customer journey is realized when a company anticipates the needs and wants of a customer and serves up targeted and tailored content, products, or services, in the moment of need, wherever the customer is. Organizations that can predict customer behavior have a better chance at fulfilling consumer needs. Analytics—or analyzing data collected across various touchpoints of the customer journey (transactions, interactions, social media sites, and devices) helps organizations discover valuable customer insights so that they can offer more personalized and satisfying experiences. The most effective way to target different audiences is to use messages that focus on products and services with the greatest appeal for each segment. Using dynamically generated customer communications, organizations can create and automate their marketing campaigns. When correspondence is part of a digitized process, end results are gains in efficiency and the ability to create superior customer experiences. As one of the foundational suites for Enterprise Information Management (EIM), Customer Experience Management (CEM) aims to create a richer, more interactive online experience across multiple channels without sacrificing requirements for compliance and information governance. CEM brings together all of the technologies required to re-architect back-office systems, consolidate customer data, and create digitized front-end experiences. Digital engagement starts inside the firewall and extends outside the enterprise and all along the supply chain. In the next post in this series, I’ll explore how the supply chain is being disrupted and how enterprises can digitize key processes for greater collaboration, information exchange, and business agility. Find out how you can capitalize on digital disruption. To learn more, read my book, Digital: Disrupt or Die.

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Digital-First Fridays: Digital Engagement—A New Business Requirement

Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding more from the brands they love, and their tolerance for anything but a seamless, engaging, and compelling experience is flagging.  In a digital world, organizations must digitize their customer journeys, from initial interest through to purchase and follow-on service or support. The best way to do this is to shift to a digital marketing strategy. One that creates consistent and compelling customer experiences at every touchpoint through omni-channel delivery, responsive design, and targeted communications and information. Digital technologies have introduced new customer touchpoints and increased opportunities to engage. Since consumers often use more than one channel to interact with a brand (in some instances they use five or six), delivering uniform and relevant messages across all channels is crucial for return on marketing investments and customer satisfaction. Omni-channel focuses on meeting consumer needs by pulling together programs to provide a cohesive brand experience across channels, platforms, and devices. Fluidity: The Principle of Responsive Web Design To borrow from Bruce Lee, digital design should “be like water”. You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put water into a teapot, it becomes the teapot. The same holds true for digital experiences. The transition from desktop to device to point-of-sale should be fluid. This is achieved through responsive design. Customers don’t see individual devices or channels; they look for a consistent and familiar brand experience that delivers relevant content.  Nirvana on the customer journey is realized when a company anticipates the needs and wants of a customer and serves up targeted and tailored content, products, or services, in the moment of need, wherever the customer is. Organizations that can predict customer behavior have a better chance at fulfilling consumer needs. Analytics—or analyzing data collected across various touchpoints of the customer journey (transactions, interactions, social media sites, and devices) helps organizations discover valuable customer insights so that they can offer more personalized and satisfying experiences. The most effective way to target different audiences is to use messages that focus on products and services with the greatest appeal for each segment. Using dynamically generated customer communications, organizations can create and automate their marketing campaigns. When correspondence is part of a digitized process, end results are gains in efficiency and the ability to create superior customer experiences. As one of the foundational suites for Enterprise Information Management (EIM), Customer Experience Management (CEM) aims to create a richer, more interactive online experience across multiple channels without sacrificing requirements for compliance and information governance. CEM brings together all of the technologies required to re-architect back-office systems, consolidate customer data, and create digitized front-end experiences. Digital engagement starts inside the firewall and extends outside the enterprise and all along the supply chain. In the next post in this series, I’ll explore how the supply chain is being disrupted and how enterprises can digitize key processes for greater collaboration, information exchange, and business agility. Find out how you can capitalize on digital disruption. To learn more, read my book, Digital: Disrupt or Die.

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Introducing OpenText Big Data Analytics in the Cloud

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Digital leaders know their data. They convert their information into actionable business insight. Considering that more data is shared online every second today than was stored in the entire Internet 20 years ago, it’s no wonder that differentiating products and services requires advanced tools. With that need in mind, I’m pleased to announce OpenText Big Data Analytics in the Cloud. Combining the power of our OpenText Big Data Analytics product with the accessibility and convenience of the Cloud gives our customers the ability to leverage advanced analytics capabilities quickly and easily, without investing in infrastructure or specialized technical staff. All About the Data To transform data into insights, organizations require a Big Data Analytics solution that is flexible enough to integrate all types of information, including survey results, tweets, purchasing data, campaign response rates, and external market data. An effective solution helps organizations examine all data in a single view, analyze billions of records in seconds, and apply advanced and predictive techniques—all via an intuitive, easy-to-use interface. Applying analytics to information across organizational silos gives businesses the insight they need to improve their performance, optimize their supply chain, and know their customers better. Big Data Analytics gives organizations the agility they need to compete. With benefits like these, my question is “Why haven’t more organizations implemented Big Data Analytics solutions?” The most commonly cited barriers to adoption of Big Data Analytics solutions are difficultly consolidating data sources, a skills gap within the organization, and lack of infrastructure, or difficulty integrating with existing infrastructure.[1] Not every organization has the data scientists, IT experts, and computing resources they need to collect, parse, compare, and extract value from data.   The OpenText Answer The new OpenText Big Data Analytics in the Cloud bypasses all of these barriers, offering implementation and full management in the OpenText Cloud, without requiring the customer to acquire additional IT resources or infrastructure. As our first “Analytics as a Service” (AaaS) offering, OpenText Big Data Analytics in the Cloud brings together the benefits of advanced analytics with the cost-savings and convenience of a managed service, making it even easier to access, blend, explore, and model big data quickly and effectively. The simplicity and flexibility of Big Data Analytics eliminates the need for a data scientist. The power of OpenText Cloud lowers technical and financial barriers to entry. Without lengthy procurement and installation processes, time-to-ROI is realized sooner. Maintenance is simplified and scalability is improved without driving up costs. Using in-memory columnar database technology that delivers 1,000x faster performance than traditional relational databases, OpenText Big Data Analytics in the Cloud reduces the time it takes to prepare and launch campaigns, discover supplier risks, or identify business opportunities from days to just hours or even minutes. It delivers quicker time-to-value because of the proven reliability and expertise of our Enterprise Information Management (EIM) Managed Cloud Services. With OpenText Big Data Analytics in the Cloud business users can uncover cross-sell or upsell opportunities or reduce customer churn, and gain better visibility to detect fraud, analyze risk, and drive operational efficiency. What’s Next? When it comes to analyzing data, many of our customers have made great progress. They have moved from rear-view reflections to near-view observations. But the traditional Business Intelligence (BI) tools that made that move possible have become table stakes. OpenText Big Data Analytics and the advanced and predictive analytics it embodies, represents the future of business and will be the key to continued success in a Digital World as organizations shift from near-view observations to future-view forecasts and analysis to make more informed business decisions. When I look at Analytics as a Service, I see the shape of things to come. I see limitless potential. To find out more about the new OpenText Big Data Analytics in the Cloud, read the Press Release.

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Why Information is the New Currency

We live in a digital world. A testament to this new reality is the growing value of digital content. People download songs, purchase movies online, exchange emails, and share personal information—all in the form of digital content. Information in its many new forms has become commoditized. In a digital world, information is the new currency. Will it replace the dollar, the Euro, the Yen? Not yet, but as information flows across networks, as it is exchanged and more metadata is collected, it grows in value. New businesses and whole industries are emerging to support the digitization of content. As industry leaders like Google and Facebook have demonstrated, opportunities to monetize information are abundant. Like money, data can be stolen. As information grows in value, so will the need to protect and manage it—and this will be increasingly mandated by governments and regulatory bodies. Many large companies (health care providers, governments, and banks, to name a few) are the gatekeepers of highly confidential, personal information. They are susceptible to information leaks. In a digital world, how will government and regulators monitor and protect the huge amounts of personal data stored in the Cloud?  As society becomes digital and the Internet propagates a faster pace of crime, organizations will need to focus on the development and enforcement of governance policies, standards, and systems to prevent identity theft and online fraud. The mass digitalization of products, services, processes, and overall business models will demand a disciplined approach to managing, governing, and innovating with information. Enter Enterprise Information Management, or EIM. EIM is a set of technologies and practices that maximize the value of information as it flows across networks, supply chains, and organizations. Its core technologies work together to create an end-to-end platform for sharing, collaboration, analysis, and decision-making, based on the effective management of information to harness its potential while mitigating risk through governance, compliance, and security. EIM delivers a long list of benefits for the enterprise, including reduced costs, increased transparency, improved security and compliance, optimized productivity and efficiency—but the overarching benefit that EIM gives to organizations is the ability to simplify their operations, transform their processes and information, and accelerate business and agility to innovate at the speed of digital.  In a digital world, information will play a fundamental role in empowering the enterprise. Digital leaders will differentiate their products and services based on a strategy that maximizes the potential of digital information. They will use EIM technologies to connect information for better performance, greater opportunity, and deeper insight into their customers. I’ll take a closer look at how competitive advantage is created through managing consumer-related information in the following post in this series, “Digital Engagement and the New Consumer”. Find out how you can capitalize on digital disruption.  To learn more, read my book, Digital: Disrupt or Die.

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Digital-First Fridays: Information is the New Currency

We live in a digital world. A testament to this new reality is the growing value of digital content. People download songs, purchase movies online, exchange emails, and share personal information—all in the form of digital content. Information in its many new forms has become commoditized. In a digital world, information is the new currency. Will it replace the dollar, the Euro, the Yen? Not yet, but as information flows across networks, as it is exchanged and more metadata is collected, it grows in value. New businesses and whole industries are emerging to support the digitization of content. As industry leaders like Google and Facebook have demonstrated, opportunities to monetize information are abundant. Like money, data can be stolen. As information grows in value, so will the need to protect and manage it—and this will be increasingly mandated by governments and regulatory bodies. Many large companies (health care providers, governments, and banks, to name a few) are the gatekeepers of highly confidential, personal information. They are susceptible to information leaks. In a digital world, how will government and regulators monitor and protect the huge amounts of personal data stored in the Cloud? As society becomes digital and the Internet propagates a faster pace of crime, organizations will need to focus on the development and enforcement of governance policies, standards, and systems to prevent identity theft and online fraud. The mass digitalization of products, services, processes, and overall business models will demand a disciplined approach to managing, governing, and innovating with information. Enter Enterprise Information Management, or EIM. EIM is a set of technologies and practices that maximize the value of information as it flows across networks, supply chains, and organizations. Its core technologies work together to create an end-to-end platform for sharing, collaboration, analysis, and decision-making, based on the effective management of information to harness its potential while mitigating risk through governance, compliance, and security. EIM delivers a long list of benefits for the enterprise, including reduced costs, increased transparency, improved security and compliance, optimized productivity and efficiency—but the overarching benefit that EIM gives to organizations is the ability to simplify their operations, transform their processes and information, and accelerate business and agility to innovate at the speed of digital. In a digital world, information will play a fundamental role in empowering the enterprise. Digital leaders will differentiate their products and services based on a strategy that maximizes the potential of digital information. They will use EIM technologies to connect information for better performance, greater opportunity, and deeper insight into their customers. I’ll take a closer look at how competitive advantage is created through managing consumer-related information in the following post in this series, “Digital Engagement and the New Consumer”. Find out how you can capitalize on digital disruption. To learn more, read my book, Digital: Disrupt or Die.

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Digital-First Fridays: What is a Digital Enterprise?

In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and determined that the only way for them to keep pace and stay competitive is to transform into a digital business. But what exactly is a digital business and how does an organization transform itself? In a digital business, all major operating functions are empowered by digital technology. This means that the business engages customers and conducts business through digital channels, uses digital assets and/or capabilities, and sells digital products or services. As in the case of startups, the value proposition is keenly focusing on serving digital consumers and is enabled by digital technology. This fundamentally impacts an organization’s “value chain.” The value chain of a digital business is more cyclical than it is linear. The value chain is based on a series of interactions and transactions. From the creation of products and services to their consumption, employees, consumers, partners, and processes rely on digital technology for easy access to goods (whether it be products, services, or information), constant connectivity, and immediacy of insight. The entire customer journey is digitized. As a result, the business works in ways that are open, flexible, and support ongoing collaboration and innovation. The Linear Value Chain is Replaced by an Ecosystem In their transformation to a digital business, organizations should reconceptualise themselves as part of an extended enterprise ecosystem, from which they (or their customers or partners) can assemble products and services according to their needs. A digital business digitizes all of its information and processes for efficiency in the back office and deeper levels of engagement in the front (customer-facing) office. As part of a larger ecosystem, a digital business is better equipped to innovate, pivot their operations, customize their products and services, and deliver new products that satisfy consumer need. They can scale their manufacturing capacity and shift geographies as needed. Ultimately, a digital business gains new ways of working to improve productivity, reduce costs, and accelerate business growth. The benefits of transformation into a digital business move beyond those belonging to digital marketing, or creating consistent consumer experiences across digital channels. Digitizing information and processes results in improved efficiencies, higher productivity levels, and lower operational costs. According to McKinsey, companies that digitize their operations can reduce their costs by 9 percent.[1] As digital technologies transform business operations, all major components of the business will be impacted. The components of the 2020 digital business are already emerging and include the Digital Workplace, Digital Engagement, the Digital Supply Chain, and Digital Governance and Security. This blog series will examine each of these facets in detail. Organizations that want to digitize their operations need to focus on the value that digital brings, develop a strategy, and prioritize projects for transformation. They will need to iterate and realize that iteration is part of the process—a more important aspect than perfection. Their entire ecosystem must be digital, so the business must reconfigure its organizational structure, its technology infrastructure, hire the right resources, and focus on the information systems and standards that enable true transformation. As we move rapidly toward a Digital World, one thing is clear: information lies at the heart of innovation and disruption. No longer considered just the cost of doing business, information is instrumental in driving innovation and growth. When used the right way, information leads to greater customer satisfaction, accelerates time-to-market, helps to create new opportunities, and enables businesses to remain relevant and competitive. Information is a key strategic component for every organization today and critical to enabling transformation. In my next blog, I’ll examine how “Information is the New Currency” in a Digital World. Find out how you can capitalize on digital disruption. Read my book, Digital: Disrupt or Die. [1] “The Digital Enterprise,” McKinsey & Company, November 2013.

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Digital-First Fridays: Operating at the Speed of Digital

It is not the strongest or the most intelligent who will survive but those who can best manage change. – Charles Darwin We live in a time of unprecedented change. In every sector, digital technologies are changing the rules of business by enabling new business models. Startups are reshaping entire industries, combining technologies like cloud, social, mobile, and analytics to deliver more targeted customer products and services. These technologies are empowering organizations to bypass the traditional costs associated with barriers to entry and connect directly with consumers to meet their needs. Startups are disintermediating the market leaders. Over the next five years, executives expect digital disruption to displace four out of ten incumbents—or 40 percent of established market leaders.[1] This is a startling prediction. Part of the reason why this will happen is because startups are able to operate and scale at a very fast pace, innovating very quickly—a pace that larger incumbent organizations (with their legacy systems) can’t match. This is the speed of digital and its potential is uncharted. With more people connecting and sharing ideas in a global, digitized marketplace, the pace of innovation will only increase exponentially. The formula is ten times the innovators at one-tenth of the cost and 100 times the power. Digital Disruption is Stronger and Faster[2] In a Digital World, the development of new products will evolve from sprints to hyper-connected dashes. Product features will be crowdsourced and collective. Feedback about consumer experience will be collected to upgrade features, improve delivery, and serve niche markets—in real time—removing the developer “safety net”. Every single disgruntled consumer will tell 1,000 potential customers about a bad customer experience. Brands will be built up and destroyed on social networks. Product ideas will be shared across yottabytes (one trillion terabytes) of data and millions of people, as innovation cycles are faster, compressed, and even approach the spontaneous. Business Models are Advancing Disruptive technologies are fueling a subscription-based economy. As business moves to the Cloud and mobile access becomes pervasive, the requirements for on-demand services are deposing the mainframe in enterprise infrastructure. Digital innovators are focused on creating exceptional experiences for the digital consumer and benefiting from a lifetime of customer value. As product experiences move to new platforms, companies are measuring their value based on recurring metrics over one-time metrics. In a Digital World, organizations will have to embrace digital disruption or they face the risk of losing market share or becoming obsolete. They will have to disrupt or die. To keep pace, organizations will have to reinvent themselves. They’ll have to digitize their information and operations. They’ll have to innovate at the front end to capture the mindshare of digital consumers and modernize their back offices to integrate their operations more efficiently across the supply chain. And they’ll have to restructure their IT departments to support a digital workforce. They’ll have to operate at the speed of digital. All of our customers have embarked on this journey of digital transformation. Here are a few examples of how they are disrupting their business using the Cloud, analytics, process automation, and mobile computing to simplify their volumes of information, digitize their operations, and accelerate opportunities for success: Mitsubishi Motors is outsourcing its B2B e-commerce capabilities to the Cloud and achieves stronger integration with its suppliers in Europe, without making additional investments in headcount or software. Dell Services is setting new standards of excellence within the IT services industry. Using analytics has helped them drive positive change, increase value, and improve engagement with organizations worldwide. First United Bank is using a BPM solution to help it achieve its goal of going paperless. To date, the Company has digitized over 200 processes and converted over 2.5 million documents and images into digital format for considerable business improvements, including overall growth and customer satisfaction. The City of Barcelona has a comprehensive digital strategy that embraces delivering more targeted and mobile services to its constituents, based on the innovative mobile identification system called “mobileID”. Find out how you can capitalize on digital disruption. In my next post in this series, I’ll explore what it means to function as a digital business. Read my book, Digital: Disrupt or Die. [1] “Executives Expect Digital Disruption to Displace 4 in 10 Incumbents by Industry within Next Five Years,” Webwire, June 24, 2015, http://www.webwire.com/ViewPressRel.asp?aId=198501 (accessed July 2015). [2] James McQuivey, “Digital Disruption: Unleashing the Next Wave of Innovation,” Forrester Research, Inc., 2013.

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Introducing Digital-First Fridays

Today, I’m happy to kick-off our “Digital-First Fridays,” a new blog series that describes a Digital-First World, provides strategies for transformation, and shares best practices using real-life examples. The series is based on our recent book, Digital: Disrupt or Die, authored by myself and OpenText Chairman, Tom Jenkins. In every sector, digital technologies are changing the rules of business. Startups and web-based companies are using digital business models to disintermediate the established market leaders. To remain relevant in a Digital-First World and gain a sustainable competitive advantage, organizations will be required to transform themselves into digital enterprises. Digital transformation requires a radical overhaul of enterprise strategies, processes, products, services, and relationships. Enterprise Information Management (EIM) empowers organizations to make this journey. How? At a basic level, it guides them through each phase of transformation, giving them effective ways to simplify, transform, and accelerate their business. 1. Simplify. Every organization wants to simplify its business. This is a constant challenge. Part of being a digital enterprise involves digitizing your information and automating your processes. In a Digital-First World, you can expect all of your business’ processes to be digitized. Automation will be critical—new research shows that nearly half of all jobs over the next two years could be automated.(1) As business evolves, we’ll rely more and more on machine-based or artificial intelligence, sensors, pattern analysis, and connections between all of these, brought together by the Internet of Things (IoT). Most organizations are already working toward simplifying their operations, indicated on the diagram below as “Present Day Followers.” 2. Transform. Business processes need to be agile to adapt products, services, and operations as customer expectations change—and they are changing. This requires transforming information-based processes and platforms to support digital consumers, a new workforce, a digital supply chain, and emerging technologies. To do this effectively, organizations will need to create an environment in which innovation thrives. Business and technology leaders should be ready to take risks, lead digital strategies, and define new models of engagement. Be ready for a substantial shift in culture to one that’s built on openness, innovation, and trust. Business problems should be examined and new processes created to solve them fearlessly and with imagination. If your organization is here, it’s already adapting to the requirements for future digitization. Building Blocks for Digital Transformation 3. Accelerate. This describes the rate at which we must undertake these changes, which may be daunting to some but, at the same time, it presents greater opportunities to serve customers, partners, and suppliers. Every organization will be required to rethink the way they’re engaging with customers, how they facilitate the workforce, and the ways they’re integrating and managing their information. The final phase of transformation relies on constant innovation. This can only be achieved by increasing the speed of information delivery through integrated systems. Digital Leaders have mastered this. They’re already redesigning customer experiences, overhauling their approaches to information management, rethinking their processes, and re-platforming their operations. Information lies at the heart of digital transformation. Its potential—if realized—is transformative. The challenge lies in managing enterprise information, making it accessible, and then applying it in new ways. EIM is the key transformative technology. Throughout the phases of digital transformation, a digital enterprise adopts EIM as its foundational enterprise platform for change. On “Digital-First Fridays” we’ll explore the future of digital technologies, their impact on the enterprise, and demonstrate how EIM equips the enterprise to brace for change in a Digital-First Future. Posts in the series will include: Operating at the Speed of Digital What is a Digital Enterprise? Information is the New Currency Digital Engagement—A New Business Requirement The Digital Supply Network Be sure to bookmark this page and join in the conversation. (1) David R. Wheeler, “Silicon Valley to millennials: Drop dead,” CNN, March 18, 2015, http://us.cnn.com/2015/03/18/opinions/wheeler-silicon-valley-jobs/?iid=ob_article_organicsidebar_expansion&iref=obnetwork (accessed April 2015).

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Empowering Government with a Digital Agenda

Like private businesses, governments are driven by information. Consider the amount of information associated with a single citizen: a birth certificate, passport, driver’s license, student loans, social security, health-related services, etc. Now multiply that across an entire population. If information is the new currency, then many government organizations are rich—so rich, in fact, that some don’t know what to do with this wealth (of information). The rate at which governments can effectively use their information as an asset is impacted by departmental or application silos. As illustrated below, information that should flow securely and effortlessly across departments, partners, and citizens is often disconnected and processes are fragmented. When this happens, governments don’t have a consolidated view of their information, which means they don’t have an accurate view of their resources, projects, or citizens. The result? Agencies work harder, not smarter. A digital agenda helps government organizations optimize their performance, without compromising governance and security. As part of implementing a digital agenda, digitizing information and processes is a critical first step. It lays the groundwork for collaboration and agility by removing silos that can hamper access and productivity—allowing information to flow freely across departments. Digital transformation requires coordination and collaboration across departments, sectors, jurisdictions, and policy domains; a host of changing relations and communication patterns; and a shift to citizen-centric service delivery. Implementing a digital agenda is critical. Broadly speaking, a digital agenda consists of three phases: Overhauling operations to improve efficiency and profitability. Agencies must reduce costs and increase competitiveness by digitizing their information and processes. Bringing agility into business processes to quickly adapt services and operations. Information processes and platforms need to be relevant for digital citizens, a new workforce, and emerging technologies. Delivering new services to citizens with continuous collaboration and innovation. Efficiency hinges on increasing the speed of information delivery through integrated systems and across projects. Many governments are making great strides in mandating the adoption of a digital strategy. Here are some examples of digital transformation at the federal level in government agencies in the U.S., Canada, and Europe: The U.S. Department of Justice (DoJ), Office of the Federal Detention Trustee (OFDT) has the typical mandate to do more with less. Their average daily population exceeds 55,000 prisoners in federal custody with an annual budget of more than $1 billion. Improving time and cost savings across the organization is paramount. By automating administrative activities like prisoner designation, OFDT has eliminated manual, paper-based processes and the use of outdated file-sharing methods (fax, postal mail and FedEx), at a projected cost-savings of $38.8 million. A Security Enterprise in the U.S. Department of Defense (DoD) relies on an e-government process automation solution to improve its performance. The automated, collaborative nature of this solution enables the agency to efficiently manage 4,000 Foreign Military Sales (valued at $49 billion) while effectively fulfilling its mission and characterizing its motto: “Strength in Cooperation”. CIZ (Centrum Indicatiestelling Zorg) oversees the Dutch Ministry of Health, handling over one million cases a year and supporting over 18,000 users. Challenged by a lack of business process control around the handling of cases combined with siloed data (spread across 17 databases), CIZ implemented an integrated case management solution so they can adapt more quickly to changes in legislation. By digitizing key processes, CIZ has been able to meet their target of processing 100 percent of their cases, reducing costs and increasing citizen satisfaction. Transport Canada works with over 50 partners (including Crown corporations, port authorities, and airport authorities) to ensure a safe, secure, efficient, and environmentally responsible transportation system. Fulfillment of their mission is based on timely and informed decision-making. Transport Canada relies on a combined information and records management solution to enable collaboration with all stakeholders, including citizens. Through digitization they have consolidated more than four million records in a single library, bringing together 5,200 users across 117 sites—the largest single library deployment in the Canadian Public Sector. In a Digital-First World, governments will have to support digital business models with new processes. Whether by design or by decree, government organizations will be required to build an e-government infrastructure that digitizes information-based processes. In doing so, they will unlock the potential of information to empower both public servants and citizens, and improve their ability to govern in the process. Agencies around the world are already reaping the benefits of an integrated digital agenda—such as increases in productivity and revenue that amount to cost savings in the millions of dollars; easier access to information through complaint, standardized IT infrastructures; decreases in costs and inefficiencies with automated processes; and improvements in citizen relationships and satisfaction through innovative services. It’s evident that the rewards far outweigh the effort. And the technology is available. You can read all about how governments around the world are implementing digital agendas in my book e-Government or Out of Government. 1. Paul Tellier and David Emerson, “Seventh Report of the Prime Minister’s Advisory Committee on the Public Service,” Clerk of the Privy Council, March, 2013: http://www.clerk.gc.ca/eng/feature.asp?pageId=314 (accessed December 2013).

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OpenText Partners to Establish the Open Data Exchange (ODX)

This week, OpenText was honored to host the announcement of the Harper Government’s support for the Open Data Exchange (ODX) at our Waterloo office. Minister Tony Clement, President of the Treasury Board of Canada and long-time proponent of open government and open data movements in Canada, officially introduced the initiative by announcing up to $3 million in funding for Communitech Corporation to establish the Open Data Exchange (ODX) here in Waterloo. Both open government and open data movements are stimulating innovation and fostering economic growth around the world. Open data is information that is accessible, available in digital machine-readable format, and reusable under open license terms. Over the past decade, governments have launched initiatives to promote the reuse open data, developing open license models, establishing regulatory frameworks, and making data publicly available on government websites. The ODX is a component of “Government of Canada’s Action Plan on Open Government 2.0” and a demonstration of the Government’s continued commitment to establishing Canada as a leader in digital innovation. OTX brings together key players focused on unlocking the potential of open data for the economy. Its foundation is based on a partnership between the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) and the University of Waterloo, Communitech, the Canadian Digital Media Network (CDMN) and tech leaders OpenText and the Desire to Learn (D2L). Representatives from each organization joined Tony Clement to share their thoughts on the importance of the ODX. From left to right, speakers included Jeremy Auger, Chief Strategy Officer, D2L; Kevin Tuer, Managing Director of the ODX and Vice-President, Digital Media for Communitech; Tom Jenkins, Chairman of OpenText Corporation; the Honourable Tony Clement, Peter Braid, Member of Parliament for Kitchener-Waterloo; and Dr. George Dixon, Vice-President of Research, University of Waterloo. Data is a part of our DNA here at OpenText. We manage a third of the world’s data behind the firewall. It’s only fitting that we provide a temporary home for the ODX, which will reside at our Waterloo Headquarters in the David Johnston Research & Technology Park in Waterloo, Ontario, until plans are finalized for a permanent home in uptown Waterloo. Data is the raw material for new products and services. Open data promises unlimited potential in its combinations of datasets of information. The ODX is the engine that will help drive to Ontario’s growth and prosperity. Tech innovation is the oil that will power this engine in its race for the digital future. Please join me in welcoming the ODX to OpenText. Read the press release.

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OpenText and SAP Run Together for Exceptional Customer Impact

As we gear up for another year at SAPPHIRE, I’d like to reflect on the strong relationship that OpenText and SAP have shared for decades and look ahead to an exciting future together. For more than 20 years, we have worked together to empower the enterprise to manage its unstructured and structured information for business success. Our combined solutions make information more discoverable, manageable, secure, and valuable. Connecting SAP business suites with OpenText information suites delivers a powerful platform for innovation and opportunity. Together, we have: Transformed processing operations at Bumblebee Foods from being 100 percent reliant on paper to being 100 percent digital, with automated processes reducing costs by over 50 percent and significantly increasing efficiency. Positioned Alagasco for future growth through increased sustainability and performance. Centralized information has helped break down organizational silos, speed up sales processes, and maintain business continuity. Created a culture of innovation at Distell by empowering employees to share best practices and collaborate. As well as increasing productivity, the organization has managed its intellectual capital more effectively to enhance and protect its brand. As the world around us shifts to digital, the combined value that we deliver as partners grows exponentially. In celebration of this valued relationship, OpenText has been awarded the SAP Pinnacle Award for seven years in a row. Today, I’m pleased to announce that we have just received the 2015 SAP Pinnacle Award for “Solution Extension Partner of the Year”, making OpenText a recipient for the past eight years. This category honors partners who co-innovate with SAP to deliver exceptional customer impact. OpenText was selected for this year’s award based on our innovative approach that enriches and extends the capabilities and scope of SAP products and applications OpenText was formally presented with the 2015 SAP Pinnacle Award at the SAP Global Partner Summit last evening, in conjunction with SAPPHIRE® NOW, SAP’s international customer conference in Orlando, Florida. We’re on hand at this event to showcase the latest advancements in joint OpenText and SAP releases. Look for us at booth #130 at the conference where we’ll be demonstrating the power and flexibility of products like SAP Document Presentation, SAP Invoice Management, and Tempo Box Premium. We continue to build out the OpenText and SAP ecosystem. Our strategic solutions now support a broad range of SAP offerings—from HANA database and analytics to Simple Finance and the HANA Enterprise Cloud. Recent releases include HANA integrations for SAP Document Presentment by OpenText and SAP Invoice Management by OpenText—both designed to deliver deeper insight and content value, enhancing an organization’s process efficiency and the ability to make more strategic decisions. These extensions are available in the cloud, on premise, or as a hybrid solution. At Enterprise World 2014, our annual user conference, we introduced the OpenText Business Center for SAP Solutions, a platform for automating mission-critical business processes across the SAP business suite. We have now announced the general availability of this product. Using the OpenText Business Center for SAP, joint customers will be able to digitize entire processes in SAP—from capture to creation—without requiring complex configuration or programming resources. In the Digital-First World, all of an organization’s information and processes will be digital. This release is part of our commitment to simplify, transform, and accelerate business for the digital enterprise—enabling it to drive efficiency through digitization. In addition to expanding our support for SAP processes, we will be also be introducing Tempo Box Value Edition & Tempo Box Premium. Tempo Box Value Edition & Tempo Box Premium are secure solutions for sharing and synchronizing both personal and SAP enterprise content across different platforms and devices. Both deliver tight integration into SAP Extended ECM, giving users greater freedom to share and work with business content across any device, while still maintaining information governance and control. Tempo Box Value Edition & Tempo Box Premium enhance the SAP ecosystem by securely extending content tied to SAP business processes beyond the firewall to non-SAP users, including unlimited external users such as customers, suppliers, and partners across the business network. The ability to manage unstructured information in the enterprise plays a pivotal role in digital transformation—and it is a key capability that the OpenText and SAP ecosystem delivers. Our partnership continues to drive product breakthroughs that produce impactful and tangible results for our customers. Together, we are laying the foundation for a Digital-First World for over 4,500 customers and 50+ million active users—across two decades of innovation and into the future. Read the press release. Visit our website.

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OpenText Featured on Bloomberg Business

For this year’s global Innovation Tour, we’ve taken our Digital-First World message on the road. Already underway, members of our executive leadership team have presented in major cities in Asia Pacific, including Mumbai, Tokyo, Sydney, and Singapore. As one of many highlights of the tour, OpenText CMO Adam Howatson was featured on Bloomberg Asia’s Brandstanding in Singapore. The interview covers a number of topics, ranging from the value of information in creating new services and opening up new revenue opportunities to why the cloud is it important for brands and businesses, and how OpenText is successfully rewriting the rules of business for successful digital transformation. According to Howatson, “Being able to connect the way [the business is] represented on social platforms and the way that brands are represented and shared on the Internet and through our connected society, through to back office operations, to manufacturing and internal business processes… It truly is the organizations who are able to integrate that experience and that flow of information who will outperform their competitors in every industry.” Bloomberg Business delivers business and markets news, data, analysis, and video nationwide featuring stories from Businessweek and Bloomberg News. As a global business network, Bloomberg has over 22 million visitors to its web video assets. Watch the video. Learn more about the Digital-First World by downloading the book: Digital: Disrupt or Die.

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