What if each customer felt that every communication with you was not only well managed, but a meaningful, interactive dialog? What if every employee engaging…

OpenText™ Exstream is a powerful, efficient and robust multichannel customer communications solution that allows users to create a variety of simple and complex customer-facing documents…

Consumers expect highly personalized products and services, delivered in real time. Instant gratification means no more waiting in long lines, no more trudging through shopping…

Peter Drucker was right when he said, “The purpose of a business is to create and keep a customer”. This is the goal of every…

My niece recently went up to my TV and said the “swipe” wasn’t working. When I read her a children’s book, she asked, “What’s a…

Digital is second nature to Millennials and plays a significant part in their lives. They believe new technology makes life easier and brings people closer…

Pre-digital, subscription was for periodicals, newspapers, cars, and book-of-the-month clubs. Today, it is a required part of businesses. If you do not have a subscription…

Contact centers don’’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the contact center is viewed as…

As we gear up for another year at SAPPHIRE, I’d like to reflect on the strong relationship that OpenText and SAP have shared for decades…

The concept of Customer Communications Management (CCM) is quite broad. To understand its importance, let’s review the basics and focus on several important reasons why organizations…

Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…