Today’s marketers are under pressure on all fronts. They are asked to produce more in shorter timelines and with fewer resources, and to collaborate with more people (both internal and external) in the review cycle.
Digital media helps address some of these challenges by driving personalized engagement, conversion and customer loyalty for data-driven omnichannel customer experiences. That’s why Digital Asset Management (DAM) has become essential to digital transformation initiatives.
OpenText™ Media Management (OTMM) is a foundational, integrated capability of the OpenText Customer Experience Management (CEM) platform. In Release 16 EP7, OTMM includes enhancements to marketing collaboration, workflow, artificial intelligence (AI), user experience (UX) and video support.
Marketing collaboration and workflow enhancements
This release delivers simplified marketing collaboration by allowing users to quickly onboard teams and start collaborating immediately with resourcing checks and a calendar view. Job owners are now able to see jobs and corresponding tasks in a calendar view, as well as create and assign jobs for all assigned projects.
Hightail agency collaboration and OpenText Media Management Jobs allow for the creative review process to be a SaaS workload in the cloud. Users can easily collaborate with external agencies in the cloud and utilize OTMM as a single source of truth for approved creative. External agency collaboration connects OpenText Media Management Jobs and Hightail with bi-directional synchronization of assets.
OTMM Connector for Salesforce Marketing Cloud
Salesforce Marketing Cloud integration allows direct access to assets in OTMM, enabling them to be used in campaigns promoting reuse of content, which saves time and reduces duplication of efforts.
Office 365 Connector
Users can now drag and drop from the Media Management Add-in panel in Office 365 (PPT and Word) into their deck or document and have access to search for that perfect brand-approved image to use.
AI improvements
In this release, smart compose allows users to automatically, dynamically, and intelligently crop assets for channel use with Adaptive Media Delivery service. With Smart Crop delivery, you can easily deliver intelligently and automatically cropped images via AMD based on device size such as mobile, tablet, desktop, etc.
New AI speech-to-text capabilities
The new functionality enables users to export speech-to-text for other uses and allows users to edit the speech-to-text to make the transcript more accurate. The AI for speech-to-text now expands with Insights support for audio assets as well.
Machine Learning training capabilities
Users can now train faces, brands, and other key enrichment factors using RMA and Microsoft Azure video indexer. This enhanced functionality will improve granular accuracy on AI tagging with the identification of company execs and products, and improve search results.
Rich Media Analysis framework for other AI services
Rich Media Analysis service now includes a pluggable architecture for accessing additional cognitive services for asset enrichment, image, audio and video support, and more data enrichment, including labels, brands, and spoken word sentiment.
User interface upgrades
The “Recent Activities” UI exposes all activities with an up-to-date status using a push notification service so users can keep track of their workflows. All activities from current day and previous day are now available in one location, allowing users to view imports, exports, check-ins, bulk edits, and custom activities. Options for filtering by status include in progress, ready for download, downloaded, completed, completed with errors, and failed (or filter by activity type). Users can now start the downloads by simply placing their cursor over the activity “ready for download,” and can also manage Accelerated File Transfer (AFT) transfers with the options to pause, resume, cancel, and change the download location.
Gallery video preview improvements
Rollover video support in the gallery view now provides a preview of video content. When you look at these screenshots below, just imagine the video playing as you move your cursor over the video.
But wait – there’s more…
Media Management EP7 includes some additional UI/UX features and enhancements rolled up from v16.5.3 and v16.5.4. Push notification support provides tracking of activity updates such as file transfers, imports, and exports. Recent activities expose all activities with an up-to date status using the push notification service so users can keep track of their workflows. There have also been improvements to sharing that make it even easier across user groups with shared, saved searches. Mobile and tablet UI’s are now easily branded, and easy multi-select metadata allows a much more intuitive experience when dealing with larger sets of metadata selections in the UI.
Video enhancements
The OTMM connector to Brightcove provides a best-in-class Video platform for the distribution of video direct from OTMM. Brightcove is a market-leading video platform that provides an HTML5 Player, robust live-streaming, and video hosting for regional and global use cases. The latest release now provides a seamless push from OTMM video to Brightcove as well as the ability to track the “publish to Brightcove” for the video asset.
With every release of Media Management, we are continuing on our mission to make your DAM lives easier day-to-day. We are confident that this release offers many enhancements to improve your use of Media Management from both the admin as well as the user perspectives.
Learn more about all that OpenText Media Management has to offer, and read more about the latest innovations in OpenText Experience solutions here.
Accelerate your upgrade and reduce risk by working with OpenText Professional Services. Customers who have Professional Services-led upgrades report 75% fewer queries to Customer Support. Let our experts work with you to assess the current environment and prepare recommendations for a successful upgrade, whether on-premises, in the OpenText Cloud, in other company’s clouds or in a hybrid environment.
