TechnologiesCustomer Experience

Introducing OpenText Media Management Connector for Salesforce Marketing Cloud Release 16 EP7

Save time and improve consistency of marketing campaigns

Enterprise Digital Asset Management (DAM) solutions promote a “create once, re-use often” culture for media assets. Now you can deliver that vision from within the Salesforce Marketing Cloud platform.

With updates and additions to OpenText™ Media Management in our OpenText Release 16 Enhancement Pack 7 (EP7) release, we’ve made it easier for our customers to connect their platform to complementary platforms from other vendors. As with all of our Salesforce solutions, the connector is available now as an App on the Salesforce AppExchange®.

Browse, search and utilize assets

With easy access to OpenText Media Management (OTMM) through Marketing Cloud, users can more quickly design their customer-facing campaign. Creative teams can avoid duplication by leveraging a single-source of the truth repository.

Users can quickly search, browse and discover centrally controlled (and tagged) assets before inserting into their Marketing Cloud projects. If the asset changes at a later date, the outgoing content from Marketing Cloud will also be updated.

Custom blocks within Content Builder

Through the use of Custom Blocks within Content Builder, the assets can be utilized over and over again, whether you’re composing a web asset or a customer-facing email campaign.

This approach ensures improved consistency and lowers the risk of using out-of-date or unauthorized images in your customer communications.

Learn more

Visit our website to get more details on how you can save time, reduce errors, and reduce risk with this new connector.

Accelerate your upgrade and reduce risk by working with OpenText Professional Services. Customers who have Professional Services-led upgrades report 75% fewer queries to Customer Support. Let our experts work with you to assess the current environment and prepare recommendations for a successful upgrade, whether on-premises, in the OpenText Cloud, in other company’s clouds or in a hybrid environment.

 

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Robin Carder

Working in the ecosystem team at OpenText I am passionate about connecting with Salesforce and customers so that everyone wins. I've spent over 15 years consulting with OpenText customers on projects and post deployment options so my blogs will be down to earth! You can expect to read news on shared events, great customer stories and my view on how to make great friends with OpenText and Salesforce.

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