Trending Topics

customer experience management

What is Customer Experience Management (CXM)?

There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively measured in sales and occasional…

March 4, 2024 6 minutes read
Digital Engagement: A New Business Requirement

Digital Engagement: A New Business Requirement

Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding…

September 17, 2015 3 minutes read
Empowering Government with a Digital Agenda

Empowering Government with a Digital Agenda

Like private businesses, governments are driven by information. Consider the amount of information associated with a single citizen: a birth certificate, passport, driver’s license, student…

June 2, 2015 5 minutes read
Marketing automation tools and WEM

Marketing automation tools and WEM

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…

March 18, 2013 6 minutes read

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