Trending Topics
customer experience management
What is customer experience management (CXM)?
There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively measured in sales and occasional…
March 4, 2024 •
6 minutes read
Digital Engagement: A New Business Requirement
Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding…
September 17, 2015 •
3 minutes read
Empowering Government with a Digital Agenda
Like private businesses, governments are driven by information. Consider the amount of information associated with a single citizen: a birth certificate, passport, driver’s license, student…
June 2, 2015 •
5 minutes read
Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…
March 18, 2013 •
6 minutes read
Stay in the loop!
Get our most popular content delivered monthly to your inbox.