We’re pleased to announce the availability of OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center performance.
Built on OpenText™ OT2, Core Experience Insights tracks data from diverse sources, providing a view of the current and historical interactions across channels and throughout the customer lifecycle. It can also integrate data from other systems such as customer communication management, web content management and call center management. Combined with our Voice of Customer application, OpenText Explore, it can also provide a 360-degree view that includes sentiment analysis of customer feedback collected across all channels.
Core Experience Insights uses AI and analytics to reveal campaigns and content that are working best, elevating performance issues early to allow for calibration and correction. Marketers can intelligently optimize customer journeys to improve customer experience and revenue generation.
Read the press release to learn more.