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OpenText Featured on Bloomberg Business

For this year’s global Innovation Tour, we’ve taken our Digital-First World message on the road. Already underway, members of our executive leadership team have presented in major cities in Asia Pacific, including Mumbai, Tokyo, Sydney, and Singapore.

As one of many highlights of the tour, OpenText CMO Adam Howatson was featured on Bloomberg Asia’s Brandstanding in Singapore. The interview covers a number of topics, ranging from the value of information in creating new services and opening up new revenue opportunities to why the cloud is it important for brands and businesses, and how OpenText is successfully rewriting the rules of business for successful digital transformation.

According to Howatson, “Being able to connect the way [the business is] represented on social platforms and the way that brands are represented and shared on the Internet and through our connected society, through to back office operations, to manufacturing and internal business processes… It truly is the organizations who are able to integrate that experience and that flow of information who will outperform their competitors in every industry.”

Bloomberg Business delivers business and markets news, data, analysis, and video nationwide featuring stories from Businessweek and Bloomberg News. As a global business network, Bloomberg has over 22 million visitors to its web video assets.

Watch the video.

Learn more about the Digital-First World by downloading the book: Digital: Disrupt or Die.

Mark Barrenechea

Mark J. Barrenechea is OpenText's Vice Chairman, Chief Executive Officer and Chief Technology Officer. A prominent thought leader, he has extensive experience in information technology and his vision is to enable the digital world to help transform organizations.

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