Customer Experience

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July 16, 2024 7 minute read
Three Ways to a Stronger Contact Center & Marketing Relationship

Three Ways to a Stronger Contact Center & Marketing Relationship

Contact centers don’’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the contact center is viewed as…

2 minute read

OpenText and SAP Run Together for Exceptional Customer Impact

OpenText and SAP Run Together for Exceptional Customer Impact

As we gear up for another year at SAPPHIRE, I’d like to reflect on the strong relationship that OpenText and SAP have shared for decades…

4 minute read

Reasons for Customer Communications Management

Reasons for Customer Communications Management

The concept of Customer Communications Management (CCM) is quite broad. To understand its importance, let’s review the basics and focus on several important reasons why organizations…

6 minute read

Experience Suite Release—Adaptive, Omni-Channel Experiences

Experience Suite Release—Adaptive, Omni-Channel Experiences

Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…

3 minute read

Marketing automation tools and WEM

Marketing automation tools and WEM

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…

6 minute read

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