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digital marketing
Using first-party data to deliver personalized and tailored digital experiences at scale
Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of third-party data is steadily diminished…
July 23, 2021 •
3 minutes read
ON DIGITAL-First Fridays: Sold? But I Never Started the Sales Cycle!
Consumers expect highly personalized products and services, delivered in real time. Instant gratification means no more waiting in long lines, no more trudging through shopping…
January 8, 2016 •
3 minutes read
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