How SaaS content management provides a faster on-ramp to GenAI

AI is suddenly everywhere – and so is the hype. But here’s what many vendors don’t mention: most of your business content is unstructured, and…

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Cassandra Tilson

October 09, 20255 min read

AI is suddenly everywhere – and so is the hype. But here’s what many vendors don’t mention: most of your business content is unstructured, and therefore hard for AI to use. Gartner estimates that “70% to 80% of digital information within organizations is unstructured data, such as files, content, and documents. The quality of this information is critical for GenAI to produce accurate responses[i].” If your data isn’t centralized, organized, or searchable, you will struggle to get valuable results.

AI is not just everywhere – it’s critical to being competitive. A Foundry survey commissioned by OpenText found that 81% of organizations are already using GenAI in some form[ii]. This is a clear signal that the market is moving fast. Whether or not you’re ready to embrace GenAI, your competitors probably already are. So how can organizations quickly get started using AI tools, while ensuring they are set up to generate meaningful results? Choosing AI content management – cloud content management software with integrated GenAI – is an ideal place to start.

Smarter content = Smarter GenAI

Using public chatbots may seem like the simplest approach, but they aren’t safe or effective for getting daily work done. Generating responses often requires sharing critical content and details about your business. If the content uploaded is incomplete, outdated or in the wrong format, results are likely unreliable, and may even be biased or hallucinated. Worse, uploading your content to a public website likely violates corporate policies or regulatory requirements and compromises data security. The GenAI provider may even train on the data you uploaded for future use. 

Choosing an AI tool that’s embedded in your cloud content management platform is more secure: It prevents external access to your data and ensures that responses delivered by GenAI are based on content the user has permission to access. Embedded GenAI also delivers more accurate and valuable results for two reasons. First, well-managed content eliminates duplicate data, ensuring you are searching only up-to-date records. Second, embedded GenAI relies only on the data your organization provides. The OpenText Content Aviator AI content assistant is built to accelerate tasks like content discovery, summarization, and translation with chat-based conversational search by leveraging the content in OpenText content management platforms.

SaaS makes it easy to get started

If your organization is like most, you have information stored in multiple repositories, and you rely on multiple business applications day-to-day. You may even be relying on legacy applications or paper-based processes. Disconnected content silos are a major barrier to GenAI. If you’re ready to explore GenAI but unsure where to start, here’s how choosing an intelligent SaaS content management platform can help:

  • Get started fast: With rapid provisioning and no infrastructure to implement, your team gets immediate access to a secure, AI-ready platform.
  • Don’t start from scratch: With ready-to-use configurations available out of the box, you don’t need to customize the platform. Instead, you can easily tailor your solution to your use case with workspace, workflow, and folder structure templates.
  • Always current means always AI ready: Choosing SaaS means you’re always on the latest version, so you’ll automatically get access to the latest GenAI capabilities, with no manual updates or version conflicts. As AI evolves, so does your platform.

Explore GenAI without rebuilding your tech stack

Whether you’re already embracing GenAI or still exploring options, choosing an intelligent SaaS content management platform can help you move forward on your AI journey.

  • Explore a trial: The OpenText Core Content Management trial lets you try GenAI-powered SaaS content management with your team for 30 days free.
  • Start with a single line of business: Invite departmental users to experiment with a single use case or implement a POC. Incremental wins help build buy-in and momentum to scale the solution across the organization.
  • Look for a content management solution that offers GenAI included, so there’s no need for additional investment to get AI-ready. Content Aviator is included in all OpenText Core Content Management plans out of the box.
  • SaaS makes scaling simple: With no infrastructure to implement, it’s easy to expand your use of GenAI across departments and use cases when you’re ready.
  • Look for ease of migration: The richer the foundation of content an LLM can draw on, the more valuable the responses it can deliver. Seek out a vendor that offers the tools and expertise to help you migrate content from legacy solutions into an intelligent content management platform.

Ready to unlock the power of an intelligent content assistant?

You don’t need a full digital transformation to get started. You just need the right foundation — and that starts with managing your content. Explore the AI Productivity Playbook for more insight on building your AI strategy.

Take control of content chaos

Ready to accelerate your productivity? Start here. Secure content management that delivers an integrated AI assistant gets you from “to do” to “done” – faster!

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[i] Gartner, Document Management Strategy Empowers Successful GenAI Deployments, Jed Cawthorne, Marko Sillanpaa, Tim Nelms, May 2025
 
[ii] Foundry Research sponsored by OpenText, White paper: Content Management + GenAI: Building the limitless, resilient workforce of tomorrow,July 2025

 

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Cassandra Tilson

Cassandra Tilson is a Senior Product Marketing Manager at OpenText. As a former Customer Success Manager, she is passionate about developing content to educate customers about OpenText products and services. Her areas of expertise include cloud-based content management, digital transformation strategy, and customer success. Before pivoting to the technology sector, Cassandra worked in museums for more than ten years coordinating public programs and managing sponsorships and partnerships. She is based in Ottawa, Canada.

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