CEO Blog

OpenText and SAP—Structuring the Unstructured for Competitive Advantage


Last week I had the privilege of delivering a keynote at SAP’s annual Sapphire Now conference.

For more than two decades now, SAP and OpenText have teamed up to help our customers maximize the potential of their information. Our partnership is symbiotic and forward-looking. As the world around us shifts to digital, the combined value we deliver grows exponentially.

In our 2020 Agenda we outline how managing information effectively is a requirement for digital transformation. The ability to structure the unstructured information in the enterprise is part of this evolution—and a key capability that the OpenText and SAP ecosystem delivers.

Only 20% of enterprise information exists inside an ERP system. The other 80%, the unstructured information, resides on servers inside the organization or in the cloud. Bringing this information together—connecting business suites with information suites—is a unifying force that produces a powerful foundation for innovation and opportunity.

During my keynote, I showcased the amazing accomplishments of telco giant T-Mobile. Kari Escobedo, Vice President of IT Development at T-Mobile USA was on hand at the event to describe how the company has re-invented itself as the “uncarrier” and, in the process,
revolutionized the industry. By replacing heavy-handed contracts and policies with engaging customer experiences, they have deepened customer loyalty and grown their market share to become the fastest growing wireless carrier in the United States. Central to their “uncarrier” strategy is turning customer information into customer insight and satisfaction. Watch the video of my presentation to hear the T-Mobile story and discover how information was pivotal to their business transformation.

As the year 2020 approaches, one thing is certain: information will be ubiquitous and it will be the key to success. By connecting,
controlling, and harnessing value from your structured and unstructured information, you can join the likes of T-Mobile, embrace the digital age, and lead your organization to success.

I also invite you to read our 2020 Agenda for more details on how EIM is the transformative technology of the future.



Mark Barrenechea

Mark J. Barrenechea is OpenText's CEO & CTO. A prominent thought leader, he has extensive experience in information technology and his vision is to enable the digital world to help transform organizations.

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