How to delight customers with engaging experiences

What are your customers experiencing when they call your customer service team? Too often, when customers reach out for help in solving a problem or completing a business…

OpenText  profile picture
OpenText

October 24, 20233 min read

What are your customers experiencing when they call your customer service team? Too often, when customers reach out for help in solving a problem or completing a business task, they feel dread in anticipation of the experience they might encountered to solving their problem. 

Often, this feeling is well justified. Many customer service reps and case managers deal with manual or fragmented processes, and a lack of access to critical information. 

How can you change that customer dread to customer delight? 

Address common use cases to maximize operational efficiency  

Here are some common, industry-specific use cases where the integration of processes and information can help your organization to deliver a better customer or citizen experience:   

Public Sector & Government 

  • Streamline business processes for citizens such as securing business licenses, driving licenses, permits, apply for passports, pay fines and penalty, planning applications for buildings, and other services. 
  • Manage fraud riskCombine with AI to uncover falsified unemployment applications, fabricated tax information or recognize patterns that can indicate deceit.  
  • Streamline investigate security threats. Teams of data forensics experts can access all relevant information in one place to conduct thorough investigations. 

Healthcare 

  • Access, integrate and manage patient records and data that live in siloed applications and are required to complete business tasks such as admission, discharge or create a treatment plan. 

Finance 

  • Simplify common customer business processes such as opening new accounts, applying for loans and mortgages, managing brokerage accounts and stock trading, validating dubious applications or activity.  
  • Assist in fraud management using AI: Find abnormalities in loan applications  
  • Streamline sales and uncover new upsell opportunities: Manage all the digital paperwork to onboarding new customers. Use AI to uncover new sales opportunities. 

Manufacturing:  

  • Support post-sales services and upgrades by streamlining field technician access to product installation guides, diagrams, drawings, and photos that reside in various application silos. 

Eliminate content chaos and streamline workloads 

OpenText offers a structured approach to help customer service reps and case managers gather, manage, and extract all the information needed to service customers in a familiar interface. With OpenText™ Extended ECM for Microsoft® Dynamics 365™ Customer Engagement, they have all the relevant information they need at their fingertips, in one single pane of glass, no matter where that content lives. 

Extended ECM for Dynamics 365 Customer Engagement surfaces content from Microsoft Teams, SharePoint, ERP or CRM systems like SAP and Salesforce, Office 365, or other siloed systems so that your front line service reps and case managers get all they need to solve customer issues.   

Best of all, it ensures all critical information is automatically stored, managed, and classified ensuring superior records management and security, easy searchability, and compliance with applicable regulations. 

Contact OpenText to learn help how to maximize operational efficiency and keep customers delighted

Share this post

Share this post to x. Share to linkedin. Mail to
OpenText avatar image

OpenText

OpenText, The Information Company, enables organizations to gain insight through market-leading information management solutions, powered by OpenText Cloud Editions.

See all posts

More from the author

Welcome to the Cognitive Computing Era

Welcome to the Cognitive Computing Era

This book tells why trusted data is the key to AI success

December 04, 2025

3 min read

Come Play Where AI Gets Real: Inside the Aviator Playground at OpenText World

Come Play Where AI Gets Real: Inside the Aviator Playground at OpenText World

No buzzwords, just working AI you can see, test, and believe in

November 18, 2025

4 min read

Chasing security ROI

Chasing security ROI

Recent survey shows IT leaders pressured to justify investments

November 14, 2025

3 min read

Stay in the loop!

Get our most popular content delivered monthly to your inbox.