Digital trust is the new currency

Digital trust is no longer a soft metric—it’s a business-critical differentiator in the financial services landscape. As intelligent automation, AI, and cloud technologies reshape how financial institutions operate, trust becomes the foundation for innovation, customer loyalty, and risk resilience.

To succeed in this environment, banks, insurers, and asset managers must deliver digital experiences that are secure, compliant, and transparent. In other words, digital trust is the new currency—and the market is watching.

What is digital trust in financial services?

Digital trust is the confidence stakeholders have in a firm’s ability to protect data, uphold privacy, and operate ethically in digital environments. It’s the glue that holds together fast-moving technologies—AI, cloud, automation—with the strict requirements of compliance and risk management.

Consider these insights:

73% of banking customers say trust is the most important factor when choosing a provider—more than product or price.
– Edelman Trust Barometer: Financial Services, 2024
According to a study by PwC, 79% of consumers say they are more loyal to companies they trust
Yet only 33% of customers trust their financial services provider to use their data responsibly.
– PwC Global Consumer Insights Survey, 2024

Trust isn’t just earned—it’s engineered. Especially as firms move to the cloud and adopt AI-driven workflows, building trust into digital infrastructure is essential.

The trust challenge: intelligent automation at scale

Intelligent automation can reduce costs and accelerate service delivery, but it also raises new risks:

Black-box AI models that lack explainability
Data privacy exposure through third-party platforms
Cloud misconfigurations leading to security gaps
Inconsistent compliance in global environments

These risks are real:

43% of financial institutions experienced a breach caused by third-party vulnerabilities in the last year.
– Ponemon Institute, 2023
53% of firms have paused or slowed AI deployment over governance concerns.
– Capgemini Research Institute, 2023

And yet, the pressure to modernize remains:

81% of FS executives say AI is critical to their success, but only 32% fully trust AI decisions.
– Accenture Technology Vision for Banking, 2024
Financial institutions using automation report a 30–40% reduction in costs and 25% improvement in compliance rates.
Two-thirds of banking work is ripe for AI-driven automation

– OpenText and Digital Banking Report, State of AI in Banking, 2024

So, how do firms innovate without compromising control?

Why OpenText is the partner of choice for trusted automation

OpenText enables financial institutions to modernize securely, with confidence and compliance at the core. Our cloud-native platforms support intelligent automation, content management, risk mitigation, and governance—all critical to building digital trust.

1. Secure information management

OpenText helps organizations govern content across on-premises, hybrid, and cloud environments with zero-trust architecture, data classification, and full lifecycle controls. This enables firms to manage sensitive documents, communications, and regulatory content with confidence.

2. AI-powered automation with explainability

OpenText embeds AI and machine learning into document processing, client onboarding, and compliance workflows. Every automated action is auditable, explainable, and traceable, helping firms meet regulatory scrutiny while improving speed.

3. Cloud security and compliance at scale

As financial institutions migrate to the cloud, trust in cloud infrastructure becomes mission-critical. OpenText offers secure, scalable cloud solutions that are ISO, SOC, and GDPR-compliant, with controls tailored to financial regulations.

88% of financial services firms now use public cloud in some capacity, but 57% cite data security and compliance as their top concern.
– Google Cloud FS Survey, 2023

4. Embedded risk and compliance

From DORA to GDPR, OpenText provides purpose-built tools for global regulatory demands:

Real-time compliance monitoring
Centralized audit trails
Automated policy enforcement
Integrated eDiscovery and records retention

The results are clear

According to a 2024 report by OSFI and FCAC, 70% of federally regulated financial institutions are expected to be using AI in some form by 2026, signaling strong momentum toward adoption and likely accompanying governance frameworks.

Trust isn’t just a priority. It’s a competitive edge.

In financial services, where risk is everywhere and regulation is relentless, digital trust determines who wins.

With OpenText, your organization can:

Modernize processes through intelligent automation
Protect sensitive content and communications
Ensure global compliance
Build lasting trust with regulators and customers alike