Going green with cloud fax

Transforming communication for a sustainable future

Sarah Churchman  profile picture
Sarah Churchman

April 22, 20242 minute read

Fax machines, once ubiquitous in office environments, have long been associated with paper waste, energy consumption, and inefficiencies. However, with the advent of digital transformation, organizations are increasingly turning to cloud fax solutions to modernize their operations while embracing sustainability practices. 

In today’s digital age, relying on paper-based communication like traditional faxing is not just outdated—it’s harmful to the planet. The massive paper waste, energy consumption, and carbon emissions from fax machines are unsustainable. But with OpenText’s Cloud Fax, we’re flipping the script with a more sustainable and environmentally friendly alternative. 

Paperless operations: Cloud faxing eliminates the need for paper-based fax transmissions, reducing the consumption of resources such as trees, water, and energy used in paper production. 

Energy efficiency: Unlike traditional fax machines that require constant power consumption, cloud fax solutions operate in energy-efficient data centers, minimizing carbon emissions and energy usage. 

Reduced waste: Paper accounts for around 26% of total waste at landfills. By eliminating physical fax machines and paper waste, organizations can contribute to waste reduction efforts and promote a circular economy. 

Global accessibility: Cloud faxing allows for seamless and secure communication from anywhere, reducing the need for physical transportation of documents and mitigating carbon emissions associated with transportation. 

Scalability and flexibility: OpenText’s cloud fax solutions offer scalability and flexibility, enabling businesses to adapt to changing needs without the constraints of physical infrastructure. 

What can you do?

Two words: print less. Of course, that’s far easier said than done when it comes to fax—unless you digitally transform your workflows, and then it will happen automatically. Imagine receiving faxes that are delivered direct to their recipients’ workstations or mobile devices, then printed only on demand. Imagine anti-fax-spam protocols. Imagine data from faxes being digested with optical character recognition (OCR), parsed with artificial intelligence (AI) capture, and then automatically plugged into relevant databases. 

Save green while going green: Switching to digital fax solutions isn’t just about saving trees—it’s about saving money. These solutions cut down on consumables, save staff time, and eliminate the need for dedicated fax phone lines, paying for themselves with efficiency and savings. 

By embracing digital transformation and leveraging innovative communication solutions, businesses can not only enhance their operations but also contribute positively to the environment. 

Join us in creating a more sustainable and digitally empowered world, not just on Earth Day but every day. Let’s make a difference together! 

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Sarah Churchman

Sarah Churchman is a Sr. Product Marketing Manager at OpenText. She is well versed in all things Digital Experience, particularly our Digital and Cloud Fax Solutions. She has been supporting B2B and B2C marketing for 7 years working with a range of mid-market to enterprise customers.

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