Prioritize load testing to protect performance and prevent downtime

In the high-stakes world of digital experience, speed and reliability aren’t just nice to have—they’re essential. Whether you’re launching a new app, releasing a feature…

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Madison Hicks

June 13, 20253 min read

Load testing text on computer printed circuit board 3D illustration, showing load testing is central to performance engineering

In the high-stakes world of digital experience, speed and reliability aren’t just nice to have—they’re essential. Whether you’re launching a new app, releasing a feature update, or preparing for peak traffic seasons, the last thing you want is to find out your system can’t handle the pressure when it’s already too late. That’s where load testing comes in.

What is load testing?

Load testing is a type of performance testing that simulates real-world usage to determine how a system behaves under expected—and even unexpected—user loads. The goal is to evaluate how applications perform when multiple users access them simultaneously, so teams can identify bottlenecks and optimize system behavior before it affects end users.

While performance testing is a broad category that includes various tests like stress testing, spike testing, and endurance testing, load testing zeroes in on simulating normal to high traffic scenarios. It answers the question: Can our application handle the user load we expect without slowing down, crashing, or degrading the user experience?

Now that we’re clear on what load testing is, let’s get into why it should be at the top of your testing priorities.

1. Prevent costly downtime

Unexpected downtime during a product launch, sales event, or high-traffic season can be devastating—not just to revenue, but to your brand’s reputation. Load testing helps you identify and address capacity limitations in your application infrastructure before they become production issues. By ensuring your system can handle peak demand, you drastically reduce the risk of outages and slowdowns when it matters most.

2. Deliver better user experiences

A sluggish or unresponsive application leads to frustrated users, abandoned sessions, and negative reviews. Load testing helps you measure response times, throughput, and system behavior under pressure, allowing you to fine-tune performance and optimize for real-world usage. The result? Faster, more reliable experiences that keep users engaged and loyal.

3. Build confidence in releases

Engineering teams move fast—but speed without confidence is a recipe for regression. Load testing provides quantifiable evidence that your application is ready for production, even under heavy load. It helps teams shift left, bake performance into CI/CD pipelines, and align developers, QA, and SREs around shared performance goals. With load testing, every release can ship with greater confidence and fewer surprises.

Make load testing a strategic advantage

Load testing isn’t just a checkbox—it’s a proactive strategy to protect your business, delight users, and support scalable growth. In a world where digital performance is business performance, load testing gives you the insights needed to keep your systems strong under pressure.

Ready to take the next step?

OpenText performance engineering solutions are designed to help you shift left, automate testing, and deliver fast, reliable digital experiences—at scale. Whether you’re modernizing legacy systems or building cloud-native apps, we can help you stay ahead of performance issues before they impact your users.

Visit our website to explore the full suite of capabilities—or take an interactive tour and see how easy it is to get started with smarter, more scalable load testing.

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Madison Hicks

Madison Hicks is a Senior Product Marketing Specialist for OpenText DevOps Cloud, where she leads positioning and messaging for performance engineering and service virtualization solutions. She’s passionate about helping teams build faster, smarter, and more resilient applications. A proud yellow jacket, she graduated from Georgia Tech and resides in Atlanta, GA.

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