Innovation isn’t just about adding features—it’s about removing friction. Customers expect instant, personalized, and seamless engagement across every channel. But behind the scenes, many organizations are still struggling with data silos, disconnected tools, and rising costs.
With OpenText™ Experience Cloud CE 25.4, we’re helping enterprises simplify their CX stack, accelerate innovation, and deliver personalized experiences at scale — removing friction at every step, from orchestration to execution. Over the past year, 25.4 releases have introduced a steady stream of enhancements that make customer engagement more intelligent and effortless. Among them, the latest Core Journey upgrade unifies communications, messaging, and data through a single UI, giving business users a connected view of the customer experience. It’s one of many innovations shaping a simpler, smarter, and faster path to modern CX. Let’s take a look at some of the most impactful updates delivered over the past 12 months.
One unified platform. Faster value. Greater simplicity.
Managing multiple CX vendors is costly and complex. OpenText Experience Cloud CE 25.4 introduces a unified Experience Cloud plan—one vendor, one contract, one price.
This single platform brings together everything organizations need to create, manage, and optimize customer experiences, including:
- Customer Communications Management for personalized, compliant, omnichannel outreach.
- Web and Mobile Experiences for engaging digital experiences.
- Omnichannel Messaging across email, SMS, and more.
- Digital Asset Management with AI-powered media workflows.
- Customer Data and Journey Orchestration for insight-driven personalization.
Preconfigured deployments mean organizations can realize value in weeks, not months. Unified credentials and orchestration simplify integration, while predictable pricing ensures clarity and control. The result: faster innovation, lower total cost of ownership, and measurable business impact.
Experience Aviator: AI that works the way you do
At the heart of this release is OpenText Experience Aviator, bringing generative AI directly into the daily workflows of marketers, designers, and CX teams.
Experience Aviator acts as a built-in AI assistant across Experience Cloud, helping teams:
- Summarize insights and performance data for smarter campaign decisions.
- Generate and refine content for communications, web pages, or assets in seconds.
- Automate workflows, from creative tagging to reporting, translation, and testing.
- Personalize at scale, using customer data and real-time interactions to tailor messaging.
These capabilities turn every team member into an experience designer—speeding up creative cycles by up to 70%, improving accuracy, and delivering experiences that feel uniquely human, at enterprise scale.
Integrated. Secure. Composable.
The power of customer experience multiplies when it’s connected. OpenText Experience Cloud CE 25.4 integrates seamlessly with enterprise-critical systems to deliver a unified customer journey from first interaction to lifelong retention. With these integrations, organizations can embed personalized, compliant communications directly into core business processes:
- SAP customers can connect process data and customer content for faster, more compliant experiences across RISE and GROW environments.
- Salesforce users can access OpenText content and communications in the flow of work to streamline engagement and service.
- Adobe integration brings creative assets and brand control together in a single governed workspace.
- And with Guidewire, insurers can now unify claims, policy, and customer communications in one secure, automated experience — eliminating silos that slow service and inflate cost.
Its hybrid architecture offers the freedom to deploy in private or public cloud, giving organizations flexibility without compromise. This composable design gives organizations the flexibility to adopt at their own pace while maintaining enterprise-grade compliance, scalability, and security.
The next era of customer experience
Customer expectations are rising faster than ever. To keep up, organizations need a customer experience platform that’s intelligent, integrated, and efficient. OpenText Experience Cloud CE 25.4 delivers on that promise—bringing AI-powered automation, unified pricing, and measurable value across every interaction.
At OpenText, we’re not just helping organizations modernize their customer experience—we’re helping them reimagine it. Discover how OpenText Experience Cloud CE 25.4 can transform your CX.
