Digital experience management (DXM) decisions rarely live in one place. Web content, forms, rich media, customer communications, and performance insight all have to work together—without slowing delivery or weakening governance.
OpenText was named a Leader in the Omdia Universe: Digital Experience Management 2025, with “best in class” ratings for Technology (98%), Solution Breadth (90%), Strategy & Innovation (96%), and Market Momentum (97%).
We believe this recognition reinforces the value OpenText delivers as a DXM platform with breadth across capabilities that power loyalty, growth initiatives, and customer lifetime value.
Those outcomes rely on customer data that’s unified and governed. We are excited to report that OpenText was also named a Leader in the Omdia CDP Universe 2025, supporting a connected approach: DXM delivery tied to governed customer data, analytics, and AI.
Why this matters
You’re balancing speed and control at the same time:
- Teams need to launch and iterate quickly, reuse approved content, and prove what’s working.
- Personalization and performance measurement depend on customer data that is unified, trusted, and governed, especially when identity, consent, and regional requirements vary.
- Requirements shift by region, data type, and risk tolerance—so deployment and governance can’t be an afterthought.
What differentiates OpenText
OpenText DXM strengths, as highlighted in the Omdia Universe, include:
- Core capabilities: OpenText™ Web CMS supports website development and deployment, with built-in capabilities such as analytics, campaigns, and digital forms. OpenText™ Experience Cloud also includes tools and best practices for accessibility aligned to WCAG and Section 508.
- Analytics: Experience Insights captures journey signals across integrated systems so teams can visualize performance, supported by A/B testing and optimization through OpenText™ Core Web Optimization and Google Analytics reporting support for customers using Google Analytics.
- AI capabilities: Experience Aviator supports GenAI content and image creation with governance-friendly elements like watermarking and metadata, while Rich Media Analysis speeds work through automation such as auto-tagging, speech-to-text, and OCR, with connections to major AI service providers.
- Customer data foundation (CDP): OpenText™ Customer Data brings customer profiles into a central repository, applies identity resolution and data cleansing, and supports segmentation and next-best-action decisioning. Omdia also highlights strengths in security, compliance, and governance, including privacy controls and consent management.
Analyst perspective
Sue Clarke, Associate Principal Analyst for Omdia and the author of the report, shared, “OpenText should appear on your shortlist if you are looking for a DXM vendor with a broad portfolio of capabilities that enable marketers to boost loyalty and drive growth by maximizing the lifetime value of all customers.”
Learn more about OpenText’s DXM solutions create, manage, and measure customer experiences with built-in analytics and AI.
