The Future of Information: Analytics Everywhere

In addition to being available as a discrete offering, we’ve infused analytics throughout all of our OpenText suites, including the Business Network, to deliver leading…

Mark J. Barrenechea profile picture
Mark J. Barrenechea

September 15, 20163 minute read

In addition to being available as a discrete offering, we’ve infused analytics throughout all of our OpenText suites, including the Business Network, to deliver leading edge capabilities for information companies to mine, extract, and present the true value of their business data.

OpenText Analytics Suite gives your organization an easier way to access, blend, explore, and analyze big data to better understand customers, markets, and business operations. We recognize that not every organization has the in-house data scientists, IT resources, or technology infrastructure to support big data analytics solutions, so in addition to being available as an on-premises solution, OpenText Analytics Suite is also available in the OpenText Cloud.

Most organizations currently employ some form of basic analytics (illustrated in orange and purple in the above figure). While these insights can be helpful in discovering what has happened and why, they often lack the sophistication that allows companies to reveal what will happen and what should be done. These insights come from the deployment of more powerful, predictive and prescriptive analytics.

And that’s where the real value lies in OpenText Analytics Suite. Using predictive analytics, OpenText Analytics Suite provides insight into what is likely to happen based on business data and determines which actions an organization should take. The possible implications of each action are based on business data and rules, optimization, and simulation. Connected technologies like machine-to-machine communications will help information companies to progress along the technology curve toward cognitive systems by automating not only data processing, but also the execution of business actions.

With OpenText Release 16 we’ve removed the complexity of integrating analytics within the enterprise. We’ve built a lightweight development tool that easily embeds analytics capabilities in both internal- and external-facing applications. We’ve also expanded our out-of-the-box connectivity to work with over a dozen sources—from Apache to XML to Salesforce—providing more ways to integrate analytics into the enterprise systems.

While the volume and variety of information may vary from industry to industry and organization to organization, one thing holds true: we are all information companies. The availability of big data has unleashed huge potential in terms of gaining customer insight to inform marketing, product development, and service delivery. Whether deployed on-premises or in the Cloud, OpenText Analytics Suite allows organizations to uncover information that helps to differentiate products and services for increased satisfaction and market share. With analytics infused across all of the OpenText Release 16 suites and the Business Network, we’ve applied cognitive capabilities to OpenText Suite 16. I’ll explore the enhanced role that cognitive systems play in OpenText Release 16 in the next blog in this series.

Find out more: www.opentext.com/16.

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Mark J. Barrenechea

Mark J. Barrenechea joined OpenText as President and Chief Executive Officer in January 2012, and also serves as a member of the Board of Directors. In January 2016, Mark took on the role of Chief Technology Officer and was appointed Vice Chair in September 2017.

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