CIO Magazine Interview: One Does Not Upgrade to Digital

In late March, I was featured in an article in CIO Magazine online, in which I discuss how Enterprise Information Management (EIM) is the transformative…

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Mark J. Barrenechea

April 18, 20162 min read

In late March, I was featured in an article in CIO Magazine online, in which I discuss how Enterprise Information Management (EIM) is the transformative technology for enabling enterprise transformation in the digital world. Here are some highlights from the interview:

“We’re at this point in time that has extreme connectivity like we’ve never seen before combined with extreme automation and extreme computing power. All that is enabling previously unimagined business models. At the same time, there’s also a generational shift occurring with the arrival into the workforce of millennials, who bring a new set of priorities.”

“Every company is an information company today, and transforming for the digital era requires looking beyond the ERP systems that have played such a central role in the corporate world over the past few decades.”

“Much the way ERP comprises numerous components, so EIM has multiple pieces as well, including enterprise content management (ECM), business process management (BPM), customer experience management (CEM) and business intelligence (BI).

EIM plays a critical role in transformation: “Transformation is a powerful word and needs to be used sparingly and correctly. But in the digital context, it’s the right one: One does not ‘upgrade’ to digital.”

Read the CIO Article.

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Mark J. Barrenechea

Mark J. Barrenechea served as OpenText President and Chief Executive Officer from January 2012 until August 2025.

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