Customer journeys have grown more complex — spanning dozens of channels, touchpoints, and teams. Yet most organizations still manage them in fragments: marketing runs campaigns, IT handles delivery, and operations manage the data. The result? Customers feel the disconnect.
With OpenText™ Core Journey with Engagements, we’re changing that. This new capability extends Core Journey beyond orchestration to become a unified workspace where teams can design, launch, and optimize every engagement — all in one place.
Core Journey bridges the gap between data, content, and communications. It brings together Core Journey, Core Messaging, and Core Communications so business users can move from idea to impact faster — without waiting on IT.
- Design the engagement: Map customer touchpoints, triggers, and actions in a visual, low-code canvas.
- Connect the data: Leverage real-time insights from OpenText Customer Data or any connected system.
- Activate the communication: Launch contextual messages through the preferred channel — email, SMS, WhatsApp, print, or portal.
- Measure and optimize: Track open rates, engagement, and outcomes across every journey in real time.
It’s customer engagement made simple — secure, compliant, and omnichannel by design.
Turning interactions into intelligent moments
Where most systems focus on marketing campaigns, Core Journey now powers the operational moments that matter — onboarding, renewals, claims, billing, service notifications, and beyond. These are the everyday interactions that define brand trust and retention.
By connecting orchestration with communications and data, organizations can:
- Deliver proactive experiences: Respond to real-time triggers instead of static campaigns.
- Empower non-technical teams: Create and activate engagement journeys without IT bottlenecks.
- Unify insights: See every customer interaction across channels, products, and systems.
- Drive measurable outcomes: Reduce churn, improve compliance, and accelerate time-to-value.
Built for CXaaS: Engagement without complexity
Core Journey with Engagements is a cornerstone of Customer Experience as a Service (CXaaS) — our vision for simplifying how organizations design, deliver, and optimize digital experiences. It connects seamlessly with OpenText Experience Cloud solutions — Core Communications, Core Messaging, and Web CMS — to make every engagement more intelligent, integrated, and immediate. In upcoming iterations, it aims to connect to more OpenText solution suites for a comprehensive customer experience.
Because true experience transformation doesn’t come from adding more tools — it comes from connecting the ones you already trust.
Experience in motion
When every customer moment is connected, every customer feels seen. OpenText Core Journey with Engagements is now available within OpenText Core Journey CE 25.4. Discover how to simplify complexity and amplify connection with the next evolution of journey orchestration.
