How Hybrid Development fuels speed, scale, and revenue
Why ISV leaders must embrace Hybrid Development in an AI-driven world
In the rapidly shifting technology landscape, especially with the rise of AI solutions, which seemed to have disrupted the whole industry, Independent Software Vendors (ISVs) face unprecedented pressure to innovate faster, deliver greater value, and outperform competitors; all while managing development costs, shrinking time-to-market windows and ensuring customers’ satisfaction along the process.
It’s never been clearer that the traditional “build-everything-in-house” model simply can’t keep pace.
The solution? A Hybrid Development approach that combines core custom development with ready-to-use software and embedded software components that can fuel up your white-labelled software strategy.
What Is Hybrid Development and why it matters for ISVs
Hybrid Development means crafting your unique value-adding features from scratch where it counts (and when your resources and expertise can support), while strategically embedding third-party components for standardized functionality; or to address those functionalities that may be out of your core set of expertise or when resourcing and timing might be limited. These components — such as SDKs, APIs, analytics engines, automation tools, and content services — are pre-built and battle-tested, which can make a big difference on your development process and white-label software roadmap. By embedding them rather than building them from zero, you save time, reduce risk, and unlock new revenue potential.
In an age where AI reshapes expectations and capabilities daily, hybrid development isn’t just efficient — it’s a competitive advantage you must use to stay ahead. By doing so, you stay agile and focused on what differentiates your product, instead of reinventing the wheel on every feature.
For ISV leaders, embedded software and ready-to-use software are key tools in your strategy arsenal. These components can be integrated tightly into your core application stack via simple SDKs or APIs, delivering robust capabilities such as:
- Content management
- Data capture and processing
- Unstructured analytics
- AI-powered search and classification
- Workflow automation
- And many other solutions
This isn’t about outsourcing innovation, it’s about leveraging proven blocks so you can innovate at higher levels and dedicate your time and resources into reinforcing your core strengths and expertise and maintain a competitive advantage in the market. After all: If you can’t clearly differentiate from competition via a core strength, then you are simply one ISV within the several other options available in the market.
Embedded software gives your product features enterprise-ready functionality without the heavy internal build effort. White-label software options let you present a cohesive, branded experience while relying on industry-leading engines under the hood.
Doesn’t that sound great?
Embrace “Build less, earn more.” Watch this on-demand Webinar Series
To help ISV leaders fully understand how to harness embedded software and maximize revenue opportunities, there’s a special webinar series designed specifically for you. Each session is only 25 minutes long and focuses on a single solution. As each session is published, it can be viewed on-demand, so you choose when to watch.
The ”Build Less, Earn More: Unlocking ISV Revenues with Embedded Software” offers five (5) on-demand sessions with topics that cover the following solutions:
- OpenText Core Content Management – Available after December 1, 2025
- OpenText Core Capture – Available January 12, 2026
- OpenText Knowledge Discovery — File Content Extraction – Available February 2, 2026
- OpenText Knowledge Discovery — Named Entity Recognition – Available March 2, 2026.
- OpenText Analytics Services – Available April 1, 2026
Each short, high-impact webinar explores real-world use cases and practical integration strategies, demonstrating how embedding software into your product portfolio can reduce development cycles, differentiate offerings, and unlock new revenue streams. We highly encourage you explore our different OEM solutions and register on these webinars by clicking here.
The bottom line for ISV leaders on Hybrid Development
In an AI-driven world where customer expectations evolve rapidly and competition accelerates; flexibility is not optional. It’s essential. Hybrid Development allows ISVs to be flexible, agile, and smart about where they invest engineering effort, and where they leverage ready-to-use software or embedded software to accelerate growth.
Don’t let your team slog through building generic capabilities that others have already perfected. Focus instead on your unique IP, your customer insights, and your vision — and let embedded solutions power the rest.
Your customers demand innovation. Today, that means being faster, smarter, and more strategic. Hybrid development with embedded software gives you the foundation to lead and earn more. For more information on all available solutions, check our OEM Solutions page.
